Keep It Simple with Sue

06/24/2026

You are absolutely allowed to ask for a progress report from anyone you hire and you should do so.

06/23/2026

When you've assigned a task to someone, it's a good idea to ask for a progress report from them. I suggest getting it in writing. You can also provide feedback and further directions in writing. That way no one can say they didn't know.



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06/22/2026

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06/21/2026

06/20/2026

One of my very favorite things to do is to take a task that a client doesn't want to do or doesn't know how to do and do it quickly and correctly. I love to see their smiles when my clients tell me how quick I am and how much they appreciate my help.

I'm Sue, a retired attorney turned virtual assistant. I love helping female business owners with their least favorite administrative tasks. Let's talk about how I can help you.


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06/19/2026

We all know what it's like to have a boss give us a task with little to no instructions followed up with no or negative feedback at the end. How did it make you feel????? Personally, that frustrates the bejeezus out of me.

Don't do that to anyone you hire. With clear instructions and constructive feedback, you'll turn a brand new helper into a long term and accomplished helper.



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06/18/2026

Hey to my FB peeps! I'm actively looking for guest podcast opportunities. I can talk on a variety of topics (see my attached list). If you or anyone you know is looking for an energetic, funny and thought provoking guest, please contact me!!

06/17/2026

Your help won't know how well they're doing if you don't give them feedback. Make sure you give constructive timely feedback.

06/16/2026

You've hired help. You feel great. You've checked with them. Here's the next important thing to do: give feedback. If they're doing a great job, tell them. If they need to correct something, give them concrete, constructive feedback with instructions. Most people really want to do a good job for you, so give them all of the pieces to do so.



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06/15/2026

A.I. scans for A.I. and humans scan for templates.

Originality still rules the algorithm.

Skilled designers, marketers, photographers, and creators raised their voices, arguing that originality still matters. Facebook's recent updates suggest they were right.

The irony is that Meta is using A.I. to evaluate content signal and push posts to audiences most likely to want to see them. A.I. analyzes images, reads image text, and evaluates content to better understand the topic, relevance, and originality of the message.

The stronger the signal, and the more authentic and original the content is, the more likely it is to be seen.

Canva and other template-driven designs can achieve even viral status, but the design must still feel original to the viewing public. Their eyes now recognize template patterns, even subliminally, and will often pass over them in search of new and novel experiences.

Facebook has publicly stated that it is prioritizing original content and creators while reducing the visibility of low-effort duplicate content.

Originality, while still designing to appeal to a target audience, is the genius of true marketing and advertising.

Truly talented digital brand marketers and creators understand the changes and challenges. We keep up with the trends, technologies, and changing rules.

We make adjustments, not compromises.

And we get results.