04/03/2023
With all the words in the English language at our disposal, we definitely have the raw materials to create exceptional titles. Research has shown that a book's title and cover art and design are foremost of importance to readers and help determine what they choose to buy. Of course many other things influence how a book will be received, including but not limited to the marketing, publisher, exposure, reviews, word of mouth or "buzz', genre, and quality of the writing. But never underestimate the power of a great title. That said, I'm often amazed by books with incredible titles that haven't seemed to gain a great deal of traction in the market. Other factors probably came into play. Still, it's great fun to look at these titles and talk about what makes them great.
Darker Than Blue
So, what are some of these titles? I'm sure there are many others, but I'll talk about a few of my favorites, starting with an obscure, self-published book published probably twenty-five years ago and is now out of print. Darker Than Blue is a compelling title, in my opinion. (I can't remember the author's name and have lost the book along the way, or I would've given him credit.) It immediately evokes a question: What is meant by darker than blue? Once you read the book, you learn that the title refers to a character named Indigo, which is a color darker than blue, and then it makes perfect sense. But the title alone and curiosity drew me in from the start. It brought color images immediately to mind, too. Now I see many variations of this title online, but as of now, I don't see another Darker than Blue.
One Thousand White Women: The Journals of May Dodd by Jim Fergus
This book was published in 2010 to much acclaim, so you might be familiar with it. I mention it because it's one of my most admired book titles. To start, it sets a historical tone and immediately makes one think of the Old West, and indeed the book is about a proposed system by the US government, in which a plan was hatched to send white women to become Cheyenne wives in order to civilize the Natives. The plan was never enacted, but Fergus took the challenge: What if it had been? I love the basis for this title, the imagination of the author, and the intriguing way it asks more questions than answers them.
The Book Woman of Troublesome Creek: A Novel by Kim Michelle Richardson
This book, published in 2019, also received a great deal of critical acclaim, but I don't see this book on any lists of "Best Book Titles". Similar to Fergus's novel, it evokes a sense of the past in a different part of the country, that of Appalachia. It pays homage to the Kentucky Pack Horse Library of the 1930s and brings to light an obscure lineage of people whose skin color had a decidedly blue tone. I love the title for the imagery it brings to mind and the strong sense of place. It also has a kind of rhythmic flow, also called a skew, that makes it feel a bit lyrical and poetic, and I'm a great fan of titles that have this quality.
The Blue Period by Luke Jerod Ku**er
Unless you know a lot about Picasso's art, you probably won't have any idea what this title refers to. So for most of us, curiosity about the meaning of the title could compel us to open the book. With extraordinary history and highly personal detail, Ku**er explores a time in Picasso's life called the Blue Period, which refers to the color and style of art he created, but it also correlates with a tragic human story. I find the title intriguing and a bit elusive, which drew me in. An editing client of mine titled her historical novel The Blue Hour many years ago, and I find that title equally interesting. Since then I've seen many books with the same name. Of note is that no copyright laws in the US protect titles, but it always amazes me when authors take previous titles and adopt them as their own. I just don't get it.
Out Stealing Horses by Per Petterson, translated by Anne Born
What does that mean? Is it literal or metaphorical? Readers get the answer at the opening of Chapter Two, which reads, "We were going out stealing horses. That was what he said, standing at the door to the cabin where I was spending the summer with my father. I was fifteen. It was 1948 and one of the first days of July." And by then, you will be captivated by the story and the writing. The title sets an almost romantic and outdoor-sy tone, and although the book is not romantic, it's full of lovely language that delivers on the promise of the title.
Crazy Rich Asians and China Rich Girlfriend by Kevin Kwan
These titles are more literal than most of the others on my long list of favorites, but they immediately let the reader know there will be humor in the book as well as something of a lighter tone. These titles can make readers smile, and nowadays there are many examples of humorous titles. Some that come to mind are Matchmaking for Beginners by Maddie Dawson and This Won't End Well by Camille Pagan. Interestingly, another book titled The Won't End Well is followed by a subtitle: A Collection of Short Horror, which makes it equally evocative but sets a much darker tone. A subtitle can change the feel of the title in a huge way.
An Absolutely Remarkable Thing by Hank Green
This title employs hyperbole, which is attention grabbing to begin with, but also asks a question: What is the absolutely remarkable thing? Readers sense perhaps a light tone and are likely to be interested in answering the questions brought into their minds. Another example of a hyperbolic book title is Something Bad Wrong by Eryk Pruitt. Curiosity may very well get the best of readers and draw them in to read books with such catchy titles.
Titles that ask Questions
As already mentioned, I believe titles that bring questions and curiosity to readers are some of the strongest. Literal titles can be quite powerful, too, but even a small sense of intrigue or of wanting more often appears in highly admired titles. Some other examples include One for the Blackbird, One for the Crow by Olivia Hawker, Trouble the Water by Rebecca Dwight Bruff, and Lethal White by Robert Gailbraith. Don't you just immediately want to know what these books are about?
Okay, so?
This is just a very small collection of titles that are excellent, in my opinion. There are so many more out there. But if you're a beginning author, don't despair. The English language is so rich and full of words, it's still possible to devise an original, brilliant, stand-out title for your book. I hope these examples serve as a source of inspiration, and be sure to visit our All About Books page, which lists many more titles and qualities on the website. If you need help with your title, please contact Book Titles and Other Tall Tales via our Contact Form.