04/23/2026
Over six weeks this spring, students participated in the College Cup, transforming their ideas into pitch-ready ventures. Six finalists pitched their ventures on the StarTUp main stage, and Bria Reeves came out on top. She took home $7,000 to put towards her venture, The Essence of B.L.R., a skin-sensitive perfume business.
Learn more about this cross-campus competition and the winning ventures 👉 https://buff.ly/9flZaBk