Colliver Technology Group, LLC

06/26/2026

For our Q2 get together, the CTG team took a historical tour of the Traverse City State Hospital. Founded in the 1880s, the hospital was built around the philosophy that "beauty is therapy," with natural light, fresh air, and thoughtfully designed spaces playing a role in patient care.

If you are in the area, we highly recommend taking the tour. It was a great opportunity to learn more about one of Traverse City's most recognizable landmarks and spend some time together outside the office.

Learn more about the Grand Traverse Commons here: https://www.thevillagetc.com/

06/23/2026

Our next “Why, What, Win” session will focus on one of the biggest factors behind webinar attendance and engagement: intentional promotion.

Join us July 2 for our webinar, “Promoting Webinars with Purpose”! We will walk through how CTG builds multi-channel promotional strategies that do more than just announce an event. We will cover how to create stronger audience touchpoints, build momentum leading up to the webinar, and activate speakers and internal teams to help expand reach organically.

The session will also explore how thoughtful promotion connects back to the overall webinar strategy, including messaging, timing, and audience engagement before the event even begins.

Register here!: https://webinarkit.com/series/registration/6a05d678a58380ac09eff421

06/17/2026

Last chance to register for CTG’s webinar tomorrow!
Our first “Why, What, Win” session will walk through the exact planning framework we use to help companies turn webinar ideas into stronger, more effective demand generation programs.

We’ll cover:
• How to define meaningful webinar goals
• How to choose themes and topics that resonate with your audience
• How to determine the right timing, structure, and format for success

If your team wants to create webinars that drive more than just registrations, this session will provide a practical and repeatable approach to planning smarter programs. This is the first session in our broader webinar series covering promotion, speaker preparation, live delivery, and post-event follow-up.

Register here: https://webinarkit.com/series/registration/6a05d678a58380ac09eff421

06/11/2026

Too often, internal teams are stuck juggling speaker coordination, platform setup, promotion, dry runs, reporting, and follow-up all at once. The strategy gets buried under ex*****on. That’s why CTG launched our Webinar Program Management services.

We help marketing teams move from one-off webinars to a more consistent, scalable program by supporting the behind-the-scenes work that keeps everything running smoothly. From internal coordination and campaign ex*****on to promotion and production support, we act as an extension of your team so your marketers can stay focused on the bigger picture.

If your webinar program has started to feel reactive instead of strategic, we’d love to talk. We’re also sharing a comprehensive webinar program workbook so your company stays organized from strategy through ex*****on of webinars.

Download the workbook and learn more about CTG’s Webinar Program Management services here: https://www.colliver.io/services/webinar-program-management/

05/29/2026

The best webinar programs are built with intention from the very beginning.

In the first session of CTG’s Why, What, Win webinar series, we’re sharing the exact planning framework we use to help companies turn webinar ideas into high-performing demand generation programs.

We’ll cover:
• How to define meaningful webinar goals
• How to choose topics that resonate with your audience
• How to determine the right timing and format for success

If your team wants to build webinars that drive more than just registrations, this session will give you a practical, repeatable approach.

Register here: https://webinarkit.com/series/registration/6a05d678a58380ac09eff421

05/20/2026

Most webinar programs don’t fall short because the idea is weak, they fall short because the ex*****on is disconnected across promotion, targeting, delivery, and follow-up.

In CTG’s experience working with webinar programs, the biggest improvements come when these pieces are brought together into a more structured and intentional system rather than treated as separate steps. That shift is what helps turn webinars from isolated events into a more reliable driver of engagement and pipeline impact.

This case study shows how CTG improved a client’s webinar program by shifting from individual webinars to a more connected, program-level approach.

Read the case study below!

CTG provides webinar program management to fill capacity gaps within demand generation marketing team for a SaaS client.

05/13/2026

AI is everywhere right now, but that doesn’t automatically make content better.

Recently, on the Bullish on Business podcast, Lauren Kroells shared how to incorporate the human element to AI outputs to make content into something that actually connects.

Watch the full episode here: https://open.spotify.com/episode/01Fl3YBREOqHirzhivn4E4?si=JttjXSznQxWosB9-aGWZBw

04/28/2026

Our very own Lauren Kroells was recently a guest on the Bullish on Business podcast with Rose Odette in a conversation about the human element of scaling in an increasingly automated world. Webinars can be leveraged as a key piece of a company’s strategy to improve trust and maintain the human connection of content creation.

Listen to the full episode here or wherever you listen to your podcasts! https://open.spotify.com/episode/01Fl3YBREOqHirzhivn4E4?si=TXqUzybcS3yZlNYmhSupHA

04/21/2026

Most B2B content isn’t underperforming because there isn’t enough of it. It’s underperforming because it all sounds the same.

This blog looks at why quality and specificity are starting to outperform volume, how AI is accelerating sameness, and what actually creates stronger conversations, not just more leads.

If your campaigns are generating activity but not real momentum, this is worth a read:

Why Better Content Outperforms More Content In many B2B markets, downloadable content does not fail because there is too little activity. It often fails because too much of that activity looks and sounds the same. A landing page offers a guide, a paid campaign promotes a checklist, or an outbound em...

04/17/2026

Why do you do it? Giving back to our community is one of the reasons we do it.

We are excited and proud to be a sponsor of the TCC Trojan Girls Soccer team this season!

Sports are more than something for athletes to do in their free time.
Sports teach teamwork and communication.
Sports teach resilience and grit.
Sports teach time management and prioritization.
Sports teach leadership and collaboration.
Sports teach you to work hard for what you want.

These are qualities we all can practice more of.