Colliver Technology Group, LLC

05/29/2026

The best webinar programs are built with intention from the very beginning.

In the first session of CTG’s Why, What, Win webinar series, we’re sharing the exact planning framework we use to help companies turn webinar ideas into high-performing demand generation programs.

We’ll cover:
• How to define meaningful webinar goals
• How to choose topics that resonate with your audience
• How to determine the right timing and format for success

If your team wants to build webinars that drive more than just registrations, this session will give you a practical, repeatable approach.

Register here: https://webinarkit.com/series/registration/6a05d678a58380ac09eff421

05/20/2026

Most webinar programs don’t fall short because the idea is weak, they fall short because the ex*****on is disconnected across promotion, targeting, delivery, and follow-up.

In CTG’s experience working with webinar programs, the biggest improvements come when these pieces are brought together into a more structured and intentional system rather than treated as separate steps. That shift is what helps turn webinars from isolated events into a more reliable driver of engagement and pipeline impact.

This case study shows how CTG improved a client’s webinar program by shifting from individual webinars to a more connected, program-level approach.

Read the case study below!

CTG provides webinar program management to fill capacity gaps within demand generation marketing team for a SaaS client.

05/13/2026

AI is everywhere right now, but that doesn’t automatically make content better.

Recently, on the Bullish on Business podcast, Lauren Kroells shared how to incorporate the human element to AI outputs to make content into something that actually connects.

Watch the full episode here: https://open.spotify.com/episode/01Fl3YBREOqHirzhivn4E4?si=JttjXSznQxWosB9-aGWZBw

04/28/2026

Our very own Lauren Kroells was recently a guest on the Bullish on Business podcast with Rose Odette in a conversation about the human element of scaling in an increasingly automated world. Webinars can be leveraged as a key piece of a company’s strategy to improve trust and maintain the human connection of content creation.

Listen to the full episode here or wherever you listen to your podcasts! https://open.spotify.com/episode/01Fl3YBREOqHirzhivn4E4?si=TXqUzybcS3yZlNYmhSupHA

04/21/2026

Most B2B content isn’t underperforming because there isn’t enough of it. It’s underperforming because it all sounds the same.

This blog looks at why quality and specificity are starting to outperform volume, how AI is accelerating sameness, and what actually creates stronger conversations, not just more leads.

If your campaigns are generating activity but not real momentum, this is worth a read:

Why Better Content Outperforms More Content In many B2B markets, downloadable content does not fail because there is too little activity. It often fails because too much of that activity looks and sounds the same. A landing page offers a guide, a paid campaign promotes a checklist, or an outbound em...

04/17/2026

Why do you do it? Giving back to our community is one of the reasons we do it.

We are excited and proud to be a sponsor of the TCC Trojan Girls Soccer team this season!

Sports are more than something for athletes to do in their free time.
Sports teach teamwork and communication.
Sports teach resilience and grit.
Sports teach time management and prioritization.
Sports teach leadership and collaboration.
Sports teach you to work hard for what you want.

These are qualities we all can practice more of.

04/14/2026

Your customers are all unique; your content should be too.

Downloadable resources underperform in manufacturing when they focus too heavily on what a company wants to explain instead of what a prospect needs to figure out.

Most manufacturing buyers are not looking for more general information. They are usually trying to reduce uncertainty around a specific decision: whether a process can improve, a component fits the requirement, or a change is worth the operational impact.

That means the strongest offers help answer one immediate question:
Where to start�
What matters most in the decision
What should be compared first

In manufacturing, that often means replacing static content with tools that reflect real operating conditions. CTG builds custom lead magnets designed for technical buyers, including spec-based decision tools, production gap analysis, and ROI calculators that use a prospect’s own inputs to generate something useful right away. Instead of another brochure, give buyers a practical starting point for their decision.

Explore how CTG supports growing manufacturing companies here: https://www.colliver.io/lead-magnets-for-manufacturing/

04/08/2026

You have the traffic. You have the downloads. So why are your follow-up calls still so awkward?

One reason downloadable resources underperform as a business generator is that firms ask for contact information before learning anything meaningful about the prospect. An email address alone does not explain what problem someone is trying to solve, how urgent it is, or what type of situation they are dealing with.

That makes follow-up harder because every prospect enters the pipeline looking the same, even when their needs are completely different. A better approach is to give someone a useful answer first, even if it is small.

That could mean:

Helping them benchmark where they stand
Identifying a likely gap or risk area
Showing which solutions apply based on their specific situation

When someone receives something relevant right away, the conversation starts with context instead of guesswork.

For firms in advisory, consulting, legal, tax, or other professional services, this is where personalized lead magnets can create more value than static downloads. CTG builds custom tools that use a prospect’s own inputs to deliver tailored guidance, helping firms capture stronger insight before the first conversation even begins.

Explore how CTG supports professional services here: https://www.colliver.io/lead-magnets-professional-services/

04/03/2026

CTG is excited to participate in the BlueTech Innovation Challenge hosted by 20Fathomss during Northern Michigan Startup Week.

The event is designed as an intensive startup sprint where teams tackle real water and BlueTech challenges, build practical solutions, and refine them for presentation in front of judges and a live audience at TC New Tech.

We are especially interested in what can be learned from the pace of the process, the collaboration it requires, and the way new ideas develop when people with different backgrounds are solving the same problem.

A huge thank you to Krios Consulting and Illuminate Opportunity for the work behind this one!

03/25/2026

AI becomes much more useful when it fits into the tools your team already uses every day.

In our latest blog, we looked at a few practical ways teams can use Google Workspace tools like NotebookLM and Workspace Studio to improve content quality, stay organized, and reduce repetitive work. From getting on-brand AI content to receiving email summaries and automatic draft responses, these are simple workflows to make day-to-day work easier.

Read the full blog to see practical examples your team can start using right away:

From improving the quality of written content to reducing repetitive administrative tasks, newer AI features inside Google’s ecosystem are making it easier to apply automation in practical ways.