Action Water Sports of Traverse City

10/20/2026

10/17/2026

Your weekend plans just got an upgrade with the R35 👀

10/14/2026

Thinking about your next boat? 👀 Fall might be the smartest time to buy. 🍂🌊

From big fall incentives and savings on in-stock models to higher trade-in values and the chance to custom order your dream boat, there are plenty of reasons savvy boat buyers make their move this time of year.

Ready to see why fall is the best time to buy? Check out our Smart Boat Buyers Guide! 🤙

10/13/2026

Your next adventure starts here🐟😎

10/11/2026

New boat. New seat color. 🩵🤩 The Barletta Boats Halcyon in Bikini Blue is bringing a whole new vibe to the water!

10/10/2026

We’re loving all the new features and options on the NXT Series from MasterCraft Boat Company! 🤙🏄

Which new feature is your favorite? 🤔 Let us know in the comments! 👇

watersportsa

10/09/2026

This just in… a brand-new Cobalt Boats R8 Surf!🚤

Let’s unwrap it. 👀🫧

New 2027 boats from ALL our brands are arriving daily, and we can’t wait to show you what’s rolling in! 🤩

10/08/2026

🚨 LAST CHANCE TO BE FEATURED! 🚨

We’re putting the finishing touches on our 2027 Customer Calendar, and we want YOUR boating memories! 📸🌊

Whether it’s a sunset cruise, a day on the lake with the family, a favorite fishing spot, or your best surf session, we want to see the moments that made your time on the water unforgettable. ☀️

📅 Don’t miss your chance! Submit your favorite boating photos through the link in our bio for a chance to be featured in our 2027 Customer Calendar!

10/07/2026

A few of our favorite things 🌊✨

08/03/2026

Join us for an afternoon on the waterfront! 🌊🍹

Mark your calendars for August 6 from 3–6 PM and meet us at Riverwalk Grill in Elk Rapids to explore the newest models from MasterCraft, Cobalt, Barletta, and Tidewater.

Whether you're shopping for your next boat or just want to check out the latest models and innovations, this is the perfect chance to browse our premium lineup, enjoy a complimentary drink courtesy of Action Water Sports, and connect with fellow boating enthusiasts.

Sign up through the link in our bio! We can't wait to see you there! 🚤☀️

Please note: This is a viewing event only. Test drives will not be available.

#2027

07/15/2026

🚤 Last chance to RSVP! 🌊

Join us this Thursday, July 16, from 12–5 PM for our Leelanau Cellars Ride & Drive Event in Omena!

Get behind the wheel and experience our premium lineup:
🌊 MasterCraft
☀️ Barletta
⚓ Cobalt
🎣 Tidewater

Whether you're shopping for your next boat or just want to experience the latest innovations on the water, this is your chance to take a test drive and talk with our team.

📍5019 NW Bay Shore Dr. Omena, MI 49670
🗓️ July 16 | 12–5 PM

Reserve your spot today! Find more details and the RSVP link in our bio. 🔗

07/09/2026

🚤 Join us for a Ride & Drive at Leelanau Cellars!

Experience our premium lineup of boats on July 16 from 12–5 PM in Omena.

🌊 MasterCraft – Experience the industry's leading wake boat and its latest innovations.
☀️ Barletta – Cruise aboard one of the smoothest-riding pontoons on the water.
🎣 Tidewater – Explore the boat that's built for every adventure.
✨ Cobalt – Discover the luxury and craftsmanship that sets Cobalt apart.

After your demo ride, relax with a complimentary w**e tasting courtesy of Action Water Sports. 🏄

Space is limited, so be sure to RSVP ahead of time. The link is in our bio! 🔗

We can't wait to see you on the water! 🙌

06/03/2026

✨️ Have you seen this beauty sparkling out front?! ✨️

The black and viridian flake is 🤩

05/20/2026

The 2026 R31 - because overdoing it doesn't exist.

05/06/2026

Last week was one for the books 😎

Some of our team members had the opportunity to visit the Traverse City Wh***ey Co. rickhouse, the only true rickhouse in Michigan, to sample and select our very own barrel. Our chosen barrel will be bottled in the next few weeks and gifted with boat purchases. We even got to sign the barrel we selected.

Thank you to Traverse City Wh***ey Co. for an incredible experience from start to finish. This is one we won’t forget!