Practice of the Practice

Practice of the Practice We help private practices to start, grow, and scale. Then we optimize the practice, launch big ideas, and create an amazing lifestyle.

When it comes to counseling private practice, most of us didn't learn much about business. We're a community of counselors that are improving our service to our clients by being better at marketing, technology, and running our business. In doing so, we're helping ourselves to be healthier to have more time with our families and resources to make counseling private practice more awesome!

06/05/2026

Just because you can testify doesn't mean you should.

While the intention may be to help, becoming involved in a legal case can expose you to scrutiny, challenges to your professional opinions, and requests for additional testimony or documentation.

Legal situations have their own rules, risks, and responsibilities.

That's why it's important for clinicians to understand where their role begins, where it ends, and when it's wise to seek legal guidance before getting involved.

For more listen into the interview with attorney Logan Hartz: practiceofthepractice.com/Logan_M._Hartz








06/04/2026

When we talk about Alzheimer's disease, the conversation often focuses on the brain.

And understandably so, enormous resources are being invested in understanding its biological causes and developing treatments.

But in this conversation, raises an important point: Alzheimer's doesn't just affect an individual. It affects spouses, children, caregivers, friendships, and entire family systems.

When we focus exclusively on the medical side of the disease, we risk overlooking its social and psychological impact, the challenges faced by those who provide care, navigate changing relationships, and adapt to a new reality.








05/29/2026

What's your secret sauce for Practice Success?
Peter Kevorkian shares a simple perspective that guides his work: when making decisions for clients, he asks himself what he would want if this person were his mother, father, sibling, or someone else he deeply cared about.

That mindset shifts the focus away from transactions and toward genuine care.

Full Episode: practiceofthepractice.com/Dr._Peter_Kevorkian


05/21/2026

Not every situation needs an immediate reaction.
Not every feeling needs urgency.
Not every decision has to be made in the moment.

In this conversation, Emily Pagone reflects on what she would tell her younger self:
Give yourself more spaciousness.

So much stress comes from believing we have to react right now.

But often, clarity comes when we pause long enough to breathe, reflect, and let things settle.


05/20/2026

Thanks for joining our exclusive live broadcast. Feel free to share your questions and interact with other participants in the chat.

05/15/2026

The first interaction a client has with your practice shapes everything that comes after.

Because too often, the first thing a struggling potential client hears is:
“What insurance do you have?”

Instead of:
“How can we help you?”

The people answering your phones are not “just admin.”
They are part of your brand experience.

Melinda Emerson, The Small Biz Lady: practiceofthepractice.com/melinda_emerson

05/13/2026

A lot of therapists feel uncomfortable promoting themselves.

Why? Because they trained to help people, not to “sell.”

In this episode, Joe Sanok and Melinda Emerson, The Small Biz Lady discuss the mindset shift that changes everything:

You already have expertise that people genuinely need.

You do not have to become a business guru outside your field.
You simply need to learn how to communicate your value clearly and confidently.

Full episode: practiceofthepractice.com/melinda_emerson

05/12/2026

Building Great Lakes Online Counseling Week 17 with Joe Sanok: Onboarding the new clinician, Google Voice, and final set-up

05/12/2026

A lot of founders think being involved in everything is what makes the business successful.

But at a certain point, doing everything yourself becomes the bottleneck.

Ari Gootnick unpacks the shift from working in the business to working on the business, and why delegation is less about losing control and more about creating capacity for growth.

Perfectionism can feel productive.
But often it just keeps founders stuck in operational overload.

Full episode: practiceofthepractice.com/ari_gootnick

05/01/2026

“Don’t be selfish.”

Adam Lewis Walker challenges therapists in an unexpected way.

Holding back your voice, your ideas, your experience—because of fear or insecurity—doesn’t just protect you… it also limits the people you could help.

There are people who need what you know.
Who are waiting to hear it in your words.

At some point, the work matters more than the fear.

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125 S Park Street
Traverse City, MI
49684

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