House Edge Digital

02/28/2020

https://www.reviewjournal.com/business/casinos-gaming/caesars-raising-resort-fees-at-4-las-vegas-properties-1967730/

Four Caesars Entertainment Corp. hotel properties will raise their resorts fees by $2 next week, the company confirmed Thursday.

02/20/2020

https://www.zdnet.com/article/exclusive-details-of-10-6-million-of-mgm-hotel-guests-posted-on-a-hacking-forum/

MGM Resorts said security incident took place last summer and notified impacted guests last year.

02/20/2020

https://www.cdcgamingreports.com/mgm-resorts-says-data-breach-exposed-some-guests-personal-information/

MGM Resorts International, the casino and hotel giant, acknowledged on Wednesday that it was the victim of a data breach last year, the latest company to have the personal information of its customers exposed. MGM did not disclose the number of customers affected, but Under the Breach, a firm that m...

02/12/2020

https://www.houseedgedigital.com/5-things-to-remember-when-creating-your-digital-strategy-in-2020/

5 things to remember when creating your SEO strategy in 2020 in Uncategorized, Casino Marketing, SEO on February 12, 2020 Play Pause Unmute Mute Search Engine Optimization (AKA SEO) is always changing. The strategies that may have played a big role in your ranking 2-3 years ago may no longer be suff...

01/27/2020

https://www.cdcgamingreports.com/macau-tourist-arrivals-from-china-plunge-80-in-blow-to-casinos/

01/23/2020

https://www.reviewjournal.com/business/new-las-vegas-slogan-will-replace-what-happens-here-stays-here-1941438/

Las Vegas’ new slogan will replace the famous “What happens here, stays here,” people familiar with the matter confirmed, and launch Sunday night during the Grammys.

01/21/2020

Josh Constine’s landmark investigation discovered that Facebook was paying teens and adults $20 in gift cards per month to install a VPN that sent Facebook all their sensitive mobile data for market research purposes. The laundry list of problems with Facebook Research included not informing 187,000 users the data would go to Facebook until they signed up for “Project Atlas”, not receiving proper parental consent for over 4300 minors, and threatening legal action if a user spoke publicly about the program. The program also abused Apple’s enterprise certificate program designed only for the distribution of employee-only apps within companies to avoid the App Store review process.

01/21/2020

Research data from McKinsey & Company reveals that companies driven by customer analytics are 23 times as likely to acquire new customers and 19 times more likely to reach above-average profitability.

01/15/2020

https://www.ktnv.com/news/first-look-boring-companys-underground-people-mover-in-las-vegas-coming-along

Tunneling for the underground people mover is now almost halfway done, LVCVA says.

12/13/2019

https://marketingland.com/global-email-benchmark-report-finds-email-isnt-dead-its-essential-272717

Twilio SendGrid's annual Global Email Benchmark found that 84% of respondents check their email daily, with some even saying they are addicted to checking email.

12/10/2019

https://www.houseedgedigital.com/5-important-questions-to-consider-when-writing-your-casino-website-content/ Stuck writing content? This might help!

11/21/2019

https://www.cdcgamingreports.com/some-las-vegas-casinos-allow-instagram-photos-at-gaming-tables/

Let’s say you’re getting married in Las Vegas and want to capture the whole experience with selfies. You already know you can photograph yourself with your bachelorette brigade, opening the door of a stretch limo, inside that cute little chapel and with your hand on a Bible. But what if you want...