02/16/2013
Why use Print Media for Marketing and Advertising?
The Internet has set the path for marketing and taken a large share of market share from print advertising. Which can make the usual person say, why do print advertising, it’s dead! I could not disagree more. The print industry is still alive and thriving, print media will never die and there will always be a place for it, even in our social media Internet world.
Print marketing may not have the same impact the way it did when the Internet didn’t exist, but it is still important in our everyday lives. It also has set the path to which design and marketing is done today on the web. There will always be a need for business cards, flyers, postcards, and other simple print related materials.
There is this unk nown quality that we love that goes with print materials, from reading a magazine that you can feel and flip through while sitting on a beach or on a dock in front of a lake. Or the abilities of scratching and sniffing a perfume ad, although technologies like the IPad and smartphones have come a long way, they still don’t take the personality that print materials have and give.
Also, some industries just have an inherent need for print products, restaurants, photographers; artists will always have a need for printed products. And they can all tie them easily into their marketing efforts. Print marketing has been a tangible format that everyone is used to and comfortable with, even the next generation kids of the world.
At the same time, it can be easy to integrate online marketing with print marketing to reinforce brand interaction, awareness and messaging for ROI. But, the creative ways we do this and how print marketing ties technology with today’s market is the true future. From “snappable” bar codes for smartphones, or simply marketing a website on a printed piece / showcasing the printed piece on the web, all the media work together to set forth a strategic message.
Print marketing is not dead, the only difference is how we use it and what creative ways we can think of to tie them into our other marketing media for a focused and consistent message.