Etched Marketing Academy

03/13/2026

I'm super curious, when I say SEO, what does that make you think or feel?

Just trying to understand where everyone is at.

Zero judgement, tell me in the comments. Thanks!

12/26/2025

Holiday break = extra time with my boy.

When this cutie asked me to go to breakfast together, just the two of us, I didn’t hesitate for a moment. Yes, the holidays are packed full of craziness, some good and some bad. But prioritizing time with the people in my life is what matters the most to me.

He’s the reason I built this business. I wanted more time with him than my corporate career afforded me.

I worked like crazy up until the morning school got out so that I could take the whole break off with him, and I’m glad I did.

If you’re an entrepreneur with kids, how do you manage the school breaks? Do you take off or work through them?

12/18/2025

Who else is in the sandwich generation and just trying to make it to everything on their calendar?

It’s the busiest time of the year for sure!

Monday was spent helping at school, Tuesday at the memory care center family Christmas party, and Wednesday in back to back meetings all day to play catch up.

I’m so thankful for the flexibility to make it to everything while still running my business but I’m
Also tired if I’m being honest.

My goal for 2026 is to find a bit more balance and time for myself. Anyone else striving for a bit more time for themselves too?

12/16/2025

Juggling it all can be challenging but also rewarding. I spent a few hours yesterday helping the 5th grade class tie dye their class shirts in between meetings. Moving into 2026 I’m striving to have balance and be successful in all areas of my life: health, family / relationships, and business. How are you doing? Are you living a life you love? Is your business supporting your life or taking from it? I spent so many years in corporate with a career that felt all consuming that I’m cherishing this balanced life I’m building.

12/13/2025

It’s a little late, but we’re getting there. It’s finally beginning to look a little bit more like Christmas at our house. How’s everyone else holding up getting ready for the holidays and making the magic happen?

05/27/2025

05/23/2025

The kind of day I used to only dream about.
Today, we hosted an end-of-school-year pool party for my kiddo and his friends.

Loud laughter, splashing, music, snacks. A dozen happy kids soaking up the start of summer. It was pure joy.

And now that the towels are drying and the last popsicle wrapper has been tossed, I’m back at my desk. Getting a little work done while the house is quiet again.

This is the life I built on purpose.

I wanted to be the mom who could say yes to things like pool parties on a Friday afternoon. And I also wanted to keep building a business I love.

Being able to do both is something I never take for granted.

It wasn’t always like this. But with time, intention, and systems that support my work and my life, here we are.
Summer’s officially here. How are you kicking it off?

💬 Tell me what you’re most excited for this summer season.

Rachel

05/22/2025

From Corporate Rush to Morning Notes: Why I Built My Business This Way

This morning, I packed the last lunch of 4th grade. A heart-shaped sandwich, a yogurt tube, a few M&Ms… and a little note that said, “Woo hoo, kiddo!”

And I got to sit with him at the kitchen island and talk about his last full day of school.

It wasn’t always like this.

In my corporate days, mornings were silent, rushed, and dark. I was out the door by 6 a.m. while the house was still sleeping. I missed breakfast chats. I missed packing notes. I missed a lot.

That’s why I started this business not just for freedom, but for presence.

Now, I get to work during school hours. I get to volunteer, host epic end of the school year pool parties, and still show up for my students.

And yes, I know not everyone would choose Cheetos over carrots. But that was the first thing he mentioned when he got home from school today. He felt loved. That’s a win in my book.

Building a business that gives you life back isn’t always easy. But it is possible. I’ve spent the last 8 years building one.

Are you planning a slower summer too? I’d love to hear what you’re most looking forward to.

💬 Let’s chat in the comments.

Rachel

PS - I totally had Cheetos with my lunch today too (if I buy the “healthy” ones it’s OK, right? ;) )

05/06/2025

10 years. A whole decade. It’s gone in an instant and also felt like it took forever some days.

10 years ago today, I became a mama.

I quickly realized that my corporate career that I loved so much didn’t love the version of me who had a baby at home. Juggling was hard. Traveling was even harder. I remember crying all the way to the airport on my way out of town the first time I had to leave for a business trip. I thought I was ready but the reality of leaving my 4 month old baby behind proved me wrong.

It quickly became clear to me that I was going to have to choose and about a year later, I chose my family.

I started this business because I couldn’t find a job that offered me the flexibility I craved.

And today, because of that decision 8 years ago, I got to meet my boy for lunch on his birthday at school and then come home and continue to work until he got home.

I’m thankful he doesn’t remember the early days when mama was gone a lot. In his world, mama has worked from home for his entire life and been there to drop him off and pick him up every day.

I’m so thankful for that. Because I know I made the right choice all those years ago.
Thanks for being here and part of this journey.
Rachel

05/06/2025

10 years. A whole decade. It’s gone in an instant and also felt like it took forever some days.

10 years ago today, I became a mama.

I quickly realized that my corporate career that I loved so much didn’t love the version of me who had a baby at home. Juggling was hard. Traveling was even harder. I remember crying all the way to the airport on my way out of town the first time I had to leave for a business trip. I thought I was ready but the reality of leaving my 4 month old baby behind proved me wrong.

It quickly became clear to me that I was going to have to choose and about a year later, I chose my family.

I started this business because I couldn’t find a job that offered me the flexibility I craved.

And today, because of that decision 8 years ago, I got to meet my boy for lunch on his birthday at school and then come home and continue to work until he got home.

I’m thankful he doesn’t remember the early days when mama was gone a lot. In his world, mama has worked from home for his entire life and been there to drop him off and pick him up every day.

I’m so thankful for that. Because I know I made the right choice all those years ago.

Rachel