Haley Petre Design

04/30/2026

Website launch for In Bloom Editing! You can check it out here: https://inbloomediting.com

The website is ready! Thank you so much to Haley Petre Design. It is beyond what I could have ever imagined.

With the branding in place, the site creates a welcoming, cheerful, and pleasant feel. It shares the story of In Bloom and all it has to offer.

The blog will feature new posts each month. Categories will include educational content, project highlights, and behind-the-scenes moments.

I hope it will be a helpful place for everyone! Here is the link:

www.inbloomediting.com

04/23/2026

Introducing In Bloom Editing! This brand came to life through soft, pastel tones, delicate florals, and the kind of thoughtful details that feel both whimsical and timeless.

From the custom illustrations to the full brand suite, marketing collateral, and website, we created a visual language that feels cohesive across every touchpoint.

Carefully edited. Beautifully bloomed.

04/17/2026

This post feels really special as we officially launch Mitchell Fence Co.!

Mitchell Fence Co. is my husband’s new endeavor, and getting to support him in this season feels incredibly full circle after the way he has supported me through every step of building HPD.

As we’ve been shaping this over the last few months, we kept coming back to the experience. So many companies in this industry still rely on sales calls, site visits, and long wait times just to provide a quote, and it felt like there was a better way to do it.

So he built one.

Mitchell Fence Co. was designed to be simple, transparent, and intuitive from the very first step. You can map your yard, see your exact price, and book your installation in minutes. It’s a streamlined experience that removes the back and forth and allows you to move forward with clarity and confidence.

I’m so proud of what he’s created. It has been such a joy getting to step into this alongside Harrison and cheer him on in this new chapter.

If you’re local to Tulsa, we invite you to consider Mitchell Fence Co. next time you need a fence!

04/15/2026

Hot take, but… Instagram shouldn’t be your whole strategy.

It’s where people find you, and it’s powerful for that. But it only shows pieces of your brand.

Your website is where it all comes together. Where people can actually understand what you do, how you work, and what it feels like to work with you.

That’s where decisions are made.

Be seen. Then be chosen.

04/03/2026

As we developed Amy’s brand for Magical Minutes Photography, the idea of roots felt like an instant click. Roots are what ground you and support your growth, and the more we explored it, the more it reflected the heart of her work.

Her work is rooted in connection… the people who shape you, the emotions tied to each season, the moments you carry with you long after they’ve passed.

Amy isn’t just documenting what a moment looks like, she’s preserving what it means. That idea became the foundation for her tagline: colorful imagery rooted in connection.

And that idea carried into the submark, making it more than just a visual. It’s a quiet nod to growth, connection, and the moments that stay with you.

04/01/2026

The vibes? Immaculate ✨

Absolutely in love with how this next chapter came to life for Magical Minutes Photography!

Amy isn’t just capturing photos. She’s preserving the moments that matter most… the in-between, the laughter, the people you never want to forget. And her brand needed to feel exactly like that the second you see it.

Colorful, joyful, and full of life.

We leaned into playful color, soft textures, and a sense of movement to create something that feels instantly happy and deeply personal all at once.

03/25/2026

Launch day!

03/05/2026

When the branding, messaging, and website finally reflect the heart of the business, everything clicks into place. The right clients feel it. The brand starts speaking for itself.

Juliana, thank you for trusting me with Beyond the Event. It’s been a joy to partner with you!

02/18/2026

Muted blue. Warm ivory. Deep, grounding brown.

Every hue was chosen to quiet the noise and create space for clarity. Color sets the tone long before a single word is read.

02/16/2026

The magic is in the details.

The custom illustrations were designed to capture the details that make the space feel lived in, charming, and quietly inspiring.