09/09/2026
I built a remodeling business from scratch to $1 million in ten months, and I never had someone turn down a proposal. Here’s how.
The proposal isn’t where the deal gets won or lost. The pricing model is.
Every proposal I sent used the cost plus pricing model. That meant clients weren’t approving a number they had to trust blindly. They were approving a breakdown they could actually see.
There was no guesswork built in, so there was no risk hiding in it either. I wasn’t pricing jobs off gut feel and hoping I landed close. Every dollar was accounted for, which meant there was nothing to eat later and nothing to defend.
Labor, subs, materials, all laid out before the client ever had to decide whether to trust me. And once the PM fee and profit were named separately, my fee became the only thing left to talk about.
Ten months, $1 million, no rejected proposals. That’s what happens when your clients can trust they know exactly their money’s going.
Want the exact wording we use to pitch this, along with our 7-page cost plus guide? Comment COSTPLUS and I’ll send it over.