09/23/2026
A new chapter, with the same roots. 🌿
I’ve been working on a new look for Sound Strategy Marketing, and I knew I didn’t want a logo that was just pretty. I wanted it to mean something.
I created this one with the help of my husband DraftHaus Design and my assistant bryn, two humans who support me, understand my brain, and see the vision for this business better than anyone.
And at the heart of it are the ferns.
They’re a little love letter to the Pacific Northwest and the South Sound. This is where I grew up, where my roots are, and where I get to help other small businesses put down roots, grow, and stay part of the communities that make this place feel like home.
But they’re also a love letter to my Grammy Lavern.
Growing up, I walked past ferns lining her beautiful home on my way to Sunday dinner. When I was little, I genuinely thought they were named after her.
LaFern. 🌿
She was one of the women in my life who encouraged me to be myself and live out loud. We lost her in 2024 after a 12-year battle with Alzheimer’s, and finding a way to carry a piece of her into this next chapter feels incredibly special.
Ferns are symbols of resilience and new beginnings. Ferns have been growing in the Pacific Northwest long before any of us were here. They come back year after year, unfurling into something new while staying deeply rooted in the same place. To me, that feels like growth without losing where you came from.
There couldn’t be a better symbol for where Sound Strategy Marketing has been, where I come from, and where we’re growing next.
New look. New chapter. Same roots. 💗🌿
