Weatherall Printing

09/02/2026

61% of marketers say brand personality matters more than ever. That's according to HubSpot's 2026 State of Marketing report, which surveyed 1,500 marketers navigating the AI era.

The reason: the internet is flooded with AI slop. Low quality. High volume. Zero human touch.

63% say they need more unique, human-centered content just to stand out.

This is print's moment. Something physical and well-crafted breaks through in a way AI content never will.

08/31/2026

The old marketing question was "which channel to use?" The better question is whether your audience actually trusts what you're sending them. In our latest blog post, we explain why that shift toward a people-first approach puts direct mail at the center of building genuine connection, especially now that AI makes real personalization easier to execute at scale. The strongest results come from combining channels, not picking only one!

For years, the dominant question in marketing was which channel to use. Email or social? Print or digital? Paid search or organic? A growing number of businesses are now asking a different question…

08/28/2026

Drip marketing is built on one core idea: lead nurturing. You send regular communications over time, often across multiple channels, to move a customer through the sales funnel.

Smart marketers know print has to be part of that mix. Direct mail belongs right alongside email, mobile marketing, and newsletters, deployed at the right stage of the sales process.

Skip print and you're not doing multichannel. You're doing partial channel.

08/26/2026

A digital ad vanishes the second someone scrolls past. Print doesn't.

Direct mail lands somewhere far less cluttered than an inbox or a feed: the mailbox. A thoughtfully designed piece, whether it's a postcard, a dimensional mailer, or something personalized, ends up physically in someone's hands. That simple fact gives it a shot at real attention, the kind a banner ad or another marketing email rarely gets.

We help brands break through the clutter with mail that actually gets seen and remembered.

08/21/2026

Print marketing is green marketing. U.S. forests are a renewable natural resource and are not shrinking. Net forest area in the United States increased by approximately 10 million acres between 2000 and 2025. – Global Forest Resources Assessment / Two Sides NA

08/19/2026

The emotional impact of a beautifully printed piece, held in your hands, can’t be replicated in other channels. So use the many tools of print to communicate with your audience!

08/14/2026

Recycled paper isn't one thing. It can come from post-consumer waste like used mail and packaging, or pre-consumer waste generated during production itself. In our latest post, we explain why neither type is categorically better and why limiting your spec to post-consumer content alone narrows your options without a real environmental payoff. A mix of both gives you more flexibility while still supporting a meaningful recycled paper stream!

When you spec a paper with 40% recycled content, do you know what type of recycled paper is actually in it? That 40% might be split between post-consumer waste and pre-consumer waste. What’s the di…

08/12/2026

Greenwashing happens when a company creates a misleading or false impression about how environmentally friendly its practices actually are.

It's more common than many realize: 68% of executives admit their own companies have engaged in it. Paperless billing is just one example.

08/07/2026

More isn't always better on a printed page. Sometimes the most persuasive thing you can do is leave room around your message.

Open space slows people down enough to actually look. A packed layout does the opposite. It gives the eye nowhere to land, so nothing stands out.

Give your message space, and it works harder for you.

08/05/2026

People-first marketing works not when businesses choose one channel over another, but when they combine them in ways that are most useful to the recipient. Print builds trust and drives attention. Digital extends reach and makes response easy.