Black Girls in PR

07/16/2025

PR is more than influencer packages and media lists.

Whether you’re building a brand, managing a campaign, or just starting, it’s about creating an integrated strategy that connects your message to the right audience and drives meaningful impact.

On , we’re spotlighting the PESO Model — a framework coined by Gini Dietrich to help communicators understand how four types of media work together to build visibility and trust in today’s modern world:

📌 Paid – investing in ads and sponsored content to amplify your message
📌 Earned – gaining media coverage and third-party recognition
📌 Shared – sparking conversations and shares on social platforms
📌 Owned – creating and controlling your content and channels

So, whether you’re pitching, posting, planning or pulling metrics today, these pillars can help shape the narrative, strengthen audience connection, and elevate any comms strategy.

Which part of the PESO Model do you use most in your work, or want to grow in? Let us know in the comments and share this post with someone building their comms strategy.

03/11/2025

Dreena’s latest article in CommPRO is a must-read! 📖 As the founder of WhitPR, she unpacks why storytelling through a diverse lens matters—plus action steps to keep PR pros committed despite DEI rollbacks. Read more: https://bit.ly/3XJNet5

03/12/2024

Navigating the public relations industry can be challenging. From building brand awareness to managing relationships and crises, the landscape demands adaptability and strategic finesse. Here's a few lessons we've learned so far.

07/25/2022

05/28/2022

2022 Spring Grad sZn: Meet Kennedy🎓✨

💭 “To be finally reaching the finish line is so surreal. I wouldn't have made it this far without God, my amazing support system, the friends that have loved me through every stage & repeated episodes of The Office.” - quotes Kennedy

👩🏽‍🎓❤️ Graduating from the Roll Tide's College of Communication & Information Sciences, Public Relations program

Congratulations, ! We’re proud of you💕🥂

05/27/2022

🎓✨2022 Spring Grad sZn:
Meet Itavia from Richmond, VA

💭Her fav quote: "My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style." - Maya Angelou

👩🏽‍🎓She’s a recent grad from James Madison University earning a Bachelor of Science in Public Relations with a Sports Communication Minor.

🌟Additional achievements that she is proud of:
✅PRSA Richmond Chapter Student "Community Impact" Award Recipient '22
✅ Black Excellence Gala Undergraduate Advocacy Award Recipient '22
✅Centennial Scholar Program Scholarship Recipient
✅First Generation College Student

Congratulations, .island 💜✨

05/24/2022

In honor of 2022 Spring Grad sZn, join us in congratulating 🎓✨

💭Her fav quote is by Maya Angelou— “Success is liking yourself, liking what you do, and liking how you do it.”

👩🏽‍🎓✨ Damaiya is a recent grad from Grand Valley State University with a Bachelor of Science in Advertising & Public Relations

03/08/2022

Happy International Women’s Day—🥂💖

11/10/2021

🥴... is the right expression!

Hiring a publicist to help sustain the reputation of a brand or business, is a luxury service.

“Lawyers get paid win or lose a case. Retainer=RetainHER” - Deidre Gaskin, MVP

📸:

10/21/2021

As the conference comes to an end, we congratulate on being awarded the D. Parke Gibson award.

Today we celebrate you, your accomplishments and contribution to educating and sharing the stories of those within multicultural communities. 🥂🥳