Lara Eastburn Digital

03/27/2026

I’ve made a significant shift in my work over the past three months.

Not a tweak. A massive move that has asked a whole lot of me. 

And the whole time, that’s what I’ve been telling people: “I’m making a massive move in my business.”

Which is true.

But I was also saying that because there was NO way I was going to say I was ... pivoting.

The word gives me Covid flashbacks. I swear I heard no other word more that year.

It’s one of those words that 𝘴𝘰𝘶𝘯𝘥𝘴 decisive: capable, responsive, agile.

But was it actually the right word for what I’m doing right now? And was I maybe being a little judgy about it?

That’s the rotating rabbit hole I'm exploring in the latest edition of 𝘖𝘯𝘦 𝘞𝘰𝘳𝘥.

11/30/2025

consume.
Ah, the Imperative of the Season. Issued as a command, a patriotic duty.

Though it takes gentler forms - feast, gift, gather, indulge, celebrate - it is without question a call to use up.

It all feels very normal, I guess, until we stop and look at the word itself. Consume is a verb that originally belonged to fire, plague, and time. For 400 years, it solely meant to destroy, burn, waste - annihilate.

Join us for the latest edition of 𝙊𝙣𝙚 𝙒𝙤𝙧𝙙 - an email series that re-examines the vocabulary of business & marketing - one word at a time.
👉 https://laraeastburn.com/oneword

10/31/2025

𝑶𝒏𝒆 𝑾𝒐𝒓𝒅 is entering its 5th year! It's an email series to examine, deconstruct, and reinvent the linguistic norms in business & marketing.

Too much of the go-to language in business & marketing promises to remove the realities of uncertainty for businesses. For our customers, it removes choice, agency, and meaning.

Those messages come to us an infinitely repeated - but alas, largely unexamined - "vocabulary for success."

Join me for an email series that re-examines the received language of business & marketing - 𝑶𝒏𝒆 𝑾𝒐𝒓𝒅 at a time.

Speak Human, Win The Internet.

That's the word, nerd. 🙃
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👋 I’m Lara – word nerd and social ads expert. I create ads that matter for small, culture-changing businesses. And I’m obsessed with making every word count.

One word is a digital epistolary romance that examines, deconstructs, and reinvents the received language of business and marketing.

08/06/2025

This month on 𝑶𝒏𝒆 𝑾𝒐𝒓𝒅: Abundance
Generally, when I read the word 𝒂𝒃𝒖𝒏𝒅𝒂𝒏𝒄𝒆, I brace for the mindset pitch and scroll down to see how much 𝒂𝒃𝒖𝒏𝒅𝒂𝒏𝒄𝒆 is gonna cost me.

BUT last weekend my favorite meditation site offered up that very topic while I was in a decidedly different frame of mind.

I was breathing deep and blissed out - not purging sales copy of its inevitable clichés.

Which got me thinking. Because of course it did.
I can’t meditate while someone’s using a word I don’t understand!..
If you're signed up, it's already in your inbox. If you're not, get your dose of word nerd right here 👉 https://laraeastburn.com/oneword/

06/10/2025

In today's edition of 𝙊𝙣𝙚 𝙒𝙤𝙧𝙙, I'm taking a look at how the word "ethical" is used in business & marketing. I propose that what’s ethical for you is going to be where you put down stakes in a landscape of endless tension.

The tension between reach and respect.
Between persuasion and manipulation.
Between what converts and what aligns.

Read the full thing (and meet George) 👉 Get 𝙊𝙣𝙚 𝙒𝙤𝙧𝙙 in your inbox. https://laraeastburn.com/oneword

04/21/2025

Pace and Prosper is a 3-month program specially designed to help those with smaller budgets or capacity build your list by 50-100+ IDEAL signups a month - for plenty of time to come.

⚖️ I create the minimalist campaign for you while you hone your messaging, images, welcome sequence and landing page with expert guidance!

⛔ Not suitable for eCommerce
✅ Ideal for informational/educational services (coaches, online programs, etc).

Here, we find YOUR people. So you can put a stop to the feast-and-famine.

👁️ Got questions? Get all the answers on May 1!
https://us02web.zoom.us/meeting/register/xP0TA1IFSA-twjGWdOgOMg #/registration

03/25/2025

We're talking about YOU over on One Word this week. Often, when we lean too heard on I/You constructions, we inadvertently separate ourselves from the people we actually want to connect with. Where's the line, exactly?

Not getting One Word yet? It's awesome: https://laraeastburn.com/oneword

03/13/2025

Pace and Prosper is a 3-month program specially designed to help those with smaller budgets or capacity build your list by 50-100+ IDEAL signups a month - for plenty of time to come.

⚖️ I create the minimalist campaign for you while you hone your messaging, images, welcome sequence and landing page with expert guidance!

⛔ Not suitable for eCommerce
✅ Ideal for informational/educational services (coaches, online programs, etc).

Here, we find YOUR people. So you can put a stop to the feast-and-famine.

👁️ Got questions? Get all the answers on March 26! 👉 https://bit.ly/pp3info

02/20/2025

👁️ Get ALL your questions answered about this new program for businesses operating in the in-between.

It's specially designed to help those with smaller budgets or capacity build your list by 50-100+ IDEAL signups a month - for plenty of time to come.

⛔ Not suitable for eCommerce
✅ Ideal for informational/educational services (coaches, online programs, etc).

Here, we find YOUR people. So you can put a stop to the feast-and-famine.

Join me to learn how 👉

Get all your questions answered about this 3-phase program designed to help businesses with smaller budgets or capacity build your list by 50-100+ IDEAL signups a month - for years. Here, we find YOUR people. Join me to learn how!

02/13/2025

Small businesses need ads to find our clients. But there's often a Catch-22. We also need clients so we can pay for those ads. It's a tough spot where many businesses get stuck.

We want to grow faster than the glacial pace of organic posting.

But not TOO fast. And not while going into debt to do it.

That’s where Pace & Prosper comes in. This new small-group coaching program is for those operating in the in-between. Culture-changing voices who want to start moving the needle - slowly and with meaning.

Cohort 2 begins March 4. Limited to 5 participants 👉 https://engage.laraeastburn.com/pace-prosper-2

02/11/2025

The latest "One Word" re-examines the word 𝒕𝒆𝒔𝒕𝒊𝒎𝒐𝒏𝒊𝒂𝒍 and takes a look at the arguments for and against using them in sales pages. (Of course, there's a fun fact about the word and testicles!).

This image shows one of the first product testimonials used in print advertising. A celebrity endorsement for London's Pears Soap from famed opera singer Lillian Langtry.

📬Get it in your inbox! https://laraeastburn.com/oneword/