Lara Eastburn Digital

09/08/2026

This word nerd is writing a book and announcing it way before it's ready. If you're already reading One Word - my monthly email series that deconstructs and reexamines the language of business and marketing - I'll be sharing the entire process there, along with your regular dose of bottom-line-changing etymology.

Come on over! https://laraeastburn.com/oneword

03/27/2026

I’ve made a significant shift in my work over the past three months.

Not a tweak. A massive move that has asked a whole lot of me. 

And the whole time, that’s what I’ve been telling people: “I’m making a massive move in my business.”

Which is true.

But I was also saying that because there was NO way I was going to say I was ... pivoting.

The word gives me Covid flashbacks. I swear I heard no other word more that year.

It’s one of those words that 𝘴𝘰𝘶𝘯𝘥𝘴 decisive: capable, responsive, agile.

But was it actually the right word for what I’m doing right now? And was I maybe being a little judgy about it?

That’s the rotating rabbit hole I'm exploring in the latest edition of 𝘖𝘯𝘦 𝘞𝘰𝘳𝘥.

11/30/2025

consume.
Ah, the Imperative of the Season. Issued as a command, a patriotic duty.

Though it takes gentler forms - feast, gift, gather, indulge, celebrate - it is without question a call to use up.

It all feels very normal, I guess, until we stop and look at the word itself. Consume is a verb that originally belonged to fire, plague, and time. For 400 years, it solely meant to destroy, burn, waste - annihilate.

Join us for the latest edition of 𝙊𝙣𝙚 𝙒𝙤𝙧𝙙 - an email series that re-examines the vocabulary of business & marketing - one word at a time.
👉 https://laraeastburn.com/oneword

10/31/2025

𝑶𝒏𝒆 𝑾𝒐𝒓𝒅 is entering its 5th year! It's an email series to examine, deconstruct, and reinvent the linguistic norms in business & marketing.

Too much of the go-to language in business & marketing promises to remove the realities of uncertainty for businesses. For our customers, it removes choice, agency, and meaning.

Those messages come to us an infinitely repeated - but alas, largely unexamined - "vocabulary for success."

Join me for an email series that re-examines the received language of business & marketing - 𝑶𝒏𝒆 𝑾𝒐𝒓𝒅 at a time.

Speak Human, Win The Internet.

That's the word, nerd. 🙃
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👋 I’m Lara – word nerd and social ads expert. I create ads that matter for small, culture-changing businesses. And I’m obsessed with making every word count.

One word is a digital epistolary romance that examines, deconstructs, and reinvents the received language of business and marketing.

08/06/2025

This month on 𝑶𝒏𝒆 𝑾𝒐𝒓𝒅: Abundance
Generally, when I read the word 𝒂𝒃𝒖𝒏𝒅𝒂𝒏𝒄𝒆, I brace for the mindset pitch and scroll down to see how much 𝒂𝒃𝒖𝒏𝒅𝒂𝒏𝒄𝒆 is gonna cost me.

BUT last weekend my favorite meditation site offered up that very topic while I was in a decidedly different frame of mind.

I was breathing deep and blissed out - not purging sales copy of its inevitable clichés.

Which got me thinking. Because of course it did.
I can’t meditate while someone’s using a word I don’t understand!..
If you're signed up, it's already in your inbox. If you're not, get your dose of word nerd right here 👉 https://laraeastburn.com/oneword/

06/10/2025

In today's edition of 𝙊𝙣𝙚 𝙒𝙤𝙧𝙙, I'm taking a look at how the word "ethical" is used in business & marketing. I propose that what’s ethical for you is going to be where you put down stakes in a landscape of endless tension.

The tension between reach and respect.
Between persuasion and manipulation.
Between what converts and what aligns.

Read the full thing (and meet George) 👉 Get 𝙊𝙣𝙚 𝙒𝙤𝙧𝙙 in your inbox. https://laraeastburn.com/oneword

04/21/2025

Pace and Prosper is a 3-month program specially designed to help those with smaller budgets or capacity build your list by 50-100+ IDEAL signups a month - for plenty of time to come.

⚖️ I create the minimalist campaign for you while you hone your messaging, images, welcome sequence and landing page with expert guidance!

⛔ Not suitable for eCommerce
✅ Ideal for informational/educational services (coaches, online programs, etc).

Here, we find YOUR people. So you can put a stop to the feast-and-famine.

👁️ Got questions? Get all the answers on May 1!
https://us02web.zoom.us/meeting/register/xP0TA1IFSA-twjGWdOgOMg #/registration

03/25/2025

We're talking about YOU over on One Word this week. Often, when we lean too heard on I/You constructions, we inadvertently separate ourselves from the people we actually want to connect with. Where's the line, exactly?

Not getting One Word yet? It's awesome: https://laraeastburn.com/oneword