Strategy Software

Strategy Software We believe the combination of our operating structure, Bitcoin strategy, and focus on technology innovation provides a unique opportunity for value creation.

Strategy (Nasdaq: MSTR) is the world's first and largest Bitcoin Treasury Company, and the largest independent, publicly traded provider of business intelligence solutions. Strategy (NASDAQ: MSTR) – We are the world's first and largest Bitcoin Treasury Company, and the largest independent, publicly traded business intelligence company. Founded in 1989, we provide cloud-native, AI-powered enterpris

e analytics software to thousands of global enterprises, and leverage 35+ years of software expertise to explore innovation in Bitcoin applications. We rebranded from MicroStrategy to Strategy in February 2025. With over 25% of our workforce and nearly $100M annually dedicated to R&D, Strategy has issued over 80 patents. We are proud to serve millions of business users and thousands of companies across 20 industries around the world. Read more at www.strategysoftware.com

AI is moving fast. Trust in AI isn't.Many organizations are discovering the same challenge: if business metrics aren't c...
06/17/2026

AI is moving fast. Trust in AI isn't.

Many organizations are discovering the same challenge: if business metrics aren't consistently defined, AI agents can generate different answers from the same data.

That's why the semantic layer is becoming a critical part of enterprise AI architecture.

Join Erika Moreno, VP of Product Management at Strategy, for Mosaic Roadmap 2026: Built for Trust, Ready for AI on June 18 at 12 PM EST and learn how organizations are building a governed foundation for analytics and AI.

We'll cover:
✓ Why trusted AI starts with trusted business logic
✓ How Mosaic is designed to work alongside Snowflake, Databricks, & other existing BI investments
✓ What's next for Mosaic, including interoperability, governance, and agent connectivity
✓ How to evaluate your organization's readiness for AI at scale

If you're thinking about AI strategy, semantic layers, or the future of analytics architecture, this session is for you.

Save your spot today 👉 https://ow.ly/mHBQ50Z7s2R

06/16/2026

AI analytics costs come directly from the context your model uses to come up with the answer.

Most don't realize the token burn that this accumulates before data analysis even starts.

In our latest benchmark, a traditional text-to-SQL approach required more than 4,400 schema-related tokens per query just to provide the model with enough context to understand a 28-table insurance data model.

Think about that for a second: before AI can interpret the question, it first has to read the instruction manual. What we found is that when business context is already organized and governed, AI doesn't need to repeatedly rediscover how your data works.

The result is:
- Lower token consumption
- Faster responses
- Better accuracy

We created this white paper to help companies direct their attention to where costs are piling up and how Mosaic directly reduces them.

How much of your AI spend is going toward generating answers versus simply understanding your data?

Read the benchmark here: https://ow.ly/oImO50Zc7Xa

As organizations accelerate digital transformation, the focus is shifting from simply adopting the cloud to ensuring dig...
06/16/2026

As organizations accelerate digital transformation, the focus is shifting from simply adopting the cloud to ensuring digital sovereignty, resilience, and genuine freedom of choice.

At Mosaic Summit Amsterdam 2026 on June 18th, join us for a session led by STACKIT: Digital Sovereignty for Europe – Transforming Together.

This session follows the recent announcement of the strategic partnership between KPN and Schwarz Digits to launch a European sovereign cloud for the Netherlands that combines local infrastructure with European cloud capabilities to strengthen control, transparency and future autonomy.

Discover:
→ Why digital sovereignty is becoming a boardroom discussion
→ What sovereign cloud means in practice
→ How organizations can innovate while reducing dependency
→ What trusted European infrastructure could mean for the future of business

Register now: https://ow.ly/9nba50Zc7XO

Your dashboards, warehouse, and AI tools may all be using the same data, but they aren't using the same context.Join us ...
06/16/2026

Your dashboards, warehouse, and AI tools may all be using the same data, but they aren't using the same context.

Join us for Context Is Everything: A Look at Strategy Mosaic vs. AtScale, a 45‑minute webinar led by Nathan Downs, comparing how each platform handles governance, modeling, performance, AI readiness, and pricing as adoption grows.

Some of what we'll cover:
→ How Mosaic Sentinel provides observability across BI tools, apps, and AI agents, and where AtScale’s governance scope is more limited
→ Mosaic Studio’s no-code approach compared with AtScale’s more IT-focused GUI workflow
→ Strategy’s reusable nested models vs. AtScale’s limitations around deep inheritance and caching

Register now: https://ow.ly/55xn50ZajpS

06/12/2026

🤖 What does a Sales Engineer actually do?

It's one of the most impactful roles in enterprise software, combining technical expertise, problem-solving, and customer engagement.

In this clip, Joe Bullis, VP Technical Evangelist at Strategy, shares insights from his career journey from the U.S. Army to the executive team at a global software company, along with lessons learned along the way.

Whether you're exploring career paths in tech or curious about the people behind enterprise software, this conversation offers a candid look at the role and the experiences that shape it.

Watch the full interview on YouTube: https://ow.ly/pQUS50ZaYxV

06/11/2026
🌟 We’re onsite for Day 2 of Strategy World London 2026!The AI conversation has clearly moved beyond experimentation. Tod...
06/10/2026

🌟 We’re onsite for Day 2 of Strategy World London 2026!

The AI conversation has clearly moved beyond experimentation.

Today’s focus is on a key question: how do you build the foundation that makes AI trustworthy, scalable, and genuinely useful across the enterprise? 📊

It’s a full day of keynotes, customer stories, and expert sessions exploring what it really takes to become AI-ready.

Hear from industry leaders including:
→ Marissa Thesailankaimannan, PokerStars From Data Complexity to Human Clarity
→ Gábor Zsolnai, Diageo How governance and AI come together at enterprise scale
→ Paul Smirk, Frontline: Lessons learned from building a modern data foundation
→ Michael Ferguson, Intelligent Business Strategies & Chair of Big Data LDN: Expert perspective on AI and data strategy
→ Erik Bøe, DNB Making AI work in real-world environments

From AI readiness and semantic layers to governance and business context, the sessions are packed with practical insights you can apply right away.

Learn more here: https://ow.ly/SiYa50Z9eXr

Everyone is talking about AI readiness.When AI agents return inconsistent metrics, hallucinated KPIs, or conflicting ans...
06/10/2026

Everyone is talking about AI readiness.

When AI agents return inconsistent metrics, hallucinated KPIs, or conflicting answers, the problem usually isn't the model. It's the lack of a governed semantic layer that defines business logic consistently across the enterprise.

Join Erika Moreno, VP of Product Management at Strategy, on June 18 at 12 PM EST for an inside look at the Mosaic roadmap and where the semantic layer category is headed in 2026.

Some things you'll learn are:
🔹 Why AI agents hallucinate metrics and why better prompting isn't the solution
🔹 How Mosaic works alongside platforms like Snowflake, Databricks, and Microsoft Fabric
🔹 How to evaluate your organization's semantic layer maturity for an AI-first future
🔹 The key initiatives shaping the 2026 Mosaic roadmap

Whether you're building enterprise AI solutions or assessing your AI readiness strategy, this session offers a practical look at what it takes to create trusted, governed AI at scale.

Register now 👉 https://ow.ly/q4yb50Z7s0s

🚀 We are on-site for Strategy World London 2026 Join us for the Strategy Workshop today at BAFTA and explore how leading...
06/09/2026

🚀 We are on-site for Strategy World London 2026

Join us for the Strategy Workshop today at BAFTA and explore how leading organizations are building AI-ready foundations with governed data, business context, and the Universal Semantic Layer.

🛠 Strategy Mosaic: Transform Workflows with AI-Powered Data Modeling
→ Learn how AI can accelerate semantic modeling, simplify data complexity, and help teams create trusted business context at scale.

🤖 AI Agent Foundations
→ Explore the architecture behind enterprise AI agents, how they access trusted data, and what it takes to move from experimentation to production-ready AI.

Alongside live demonstrations and interactive sessions, you'll have the opportunity to connect with peers facing similar challenges around AI adoption, governance, and analytics modernization.

Learn more here: https://ow.ly/CGbY50Z9l9E

AI is already changing how people interact with data. Especially when it comes to business intelligence, the question is...
06/08/2026

AI is already changing how people interact with data.

Especially when it comes to business intelligence, the question isn't whether you'll use it but how quickly you can get comfortable with it.

That's why we created Strategy AI for Business Users: Getting Started. A free, 25-minute course designed to help business users start working with AI in their everyday workflows.

In five quick modules, you'll learn how to:
→ Chat with Auto, our AI assistant
→ Build dashboards faster
→ Get instant answers from your data

It's the easiest 25 minutes you'll invest all week, enroll now and get a head start as AI becomes everyone's must-have skill: https://ow.ly/NfYw50Z7rLF

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