G. P. Heilers Writing & Editing

05/20/2019

When your writing game is on point... getting featured at the top of a U.S. News & World Report article:

"So, what kind of work can someone with a B.A. in history pursue? Turns out, almost anything," wrote Greg Heilers, a professional author and editor...

"As for myself, I write bylined articles for publications, as well as corporate content and ghostwritten pieces for executives in China, Australia, the U.S., and elsewhere," Heilers says. "I've written press releases for presidential candidates and websites for non-profits. While I can never trace a single element of 'winning' a gig or job back to my history degree, I am grateful for the opportunity to have studied human nature in depth, and continue to do so through my work to this day."

Original article: https://lnkd.in/gWYBfUm

Shout out to all of the history degree holders! As I wrote, "I know doctors, lawyers, bankers, farmers, and many other professionals across a wide variety of sectors, all with history degrees."

A history degree can lead to a job as a historian, curator, archivist, librarian, teacher or lawyer.

05/15/2019

Excited my latest GreenBiz article just went alive!

"The mixed promise of renewable natural gas to decarbonize fleets

Across the United States and Canada, interest is accelerating in the potential for renewable natural gas (RNG), otherwise known as biomethane, to decrease transportation fleet emissions. RNG generates further interest for its potentially lower price point than competing fuels, as well as minimal friction to incorporate into existing operations. Yet, concerns with RNG’s emissions and supply security remain."

https://www.greenbiz.com/article/mixed-promise-renewable-natural-gas-decarbonize-fleets

Advocates of RNG are bullish, but are apples-to-oranges comparisons driving the optimism?

05/10/2019

13 Best Languages to Learn for Business (According to Business People)

It was fun to be in this roundup on UpJourney. Snippet from my contribution:

For the past five years, I have lived in China for roughly half of every year...

I must admit upfront: my Mandarin reading and writing skills are poor, so I can only comment on how spoken Mandarin has helped me in business. My clients in the US enjoy having someone “on the ground” in China, and someone whose Mandarin is decent enough to make connections for them. In the past few years, I have made connections I never would have dreamed of, simply because of my cultural and language exposure. I know enough to know that as my reading and writing (and speaking) skills continue to progress, I will enjoy even more opportunities than now.

As a native English speaker in China, I have a number of opportunities right out of the gate. This has led to me working with state-owned and private organizations, from the Open University of China to AVIC to major retail brands. I’m able to perform not only copy-editing of B2C and B2B content but also what I call “cultural translations.” I help my Chinese clients by shaping their content into something a Western audience will resonate with.

Get expert advice on some of the best and most practical languages to learn if you're planning on expanding your business worldwide.

05/08/2019

Coca-Cola HBC Switzerland (CCHBC) subsidiary Valser is releasing what it calls the world’s first water bottled with carbon dioxide (CO2) pulled directly from the air.

Direct air capture (DAC) is drawing attention from both the government and private sector.

Over time, CCHBC aims for "approximately 25 percent" of future CO2 used in its carbonation to be sourced from Climeworks.

Read about it here:

Pilot project in Switzerland aims to establish a viable market for captured carbon.

03/21/2019

2 GO Clients Just 2x'd Budgets

Did you see my posts a couple weeks back? You know, the ones on my ghostwritten outreach (GO) service that:

1) scores high quality, white hat backlinks;
2) increases brand awareness;
and,
3) positions YOU as an industry authority.

Well, two clients this week just doubled their budgets. They love the results, and for different reasons!

One client is only in it for the SEO. The other described why they love GO as: "For me, the service is 1,000,000% awareness and authority. The backlinks are just the icing on the cake.”

How many high quality, directly relevant placements per month do you and your business need? Let's GO:

Custom ghostwriting and white hat outreach. This service is for business owners who want to build links and drive traffic with relevant media placement.

03/05/2019

Been enjoying ghostwriting *a lot* lately.

Can't share those live links... but, here's a 7-minute read on where it fits into your marketing strategy, and who to contact for each service: https://www.linkedin.com/pulse/3-ghostwriting-tactics-generate-inbound-leads-develop-greg-heilers/?published=t

You caught me: there is a pitch here.

I've been working hard on a new service offering the last 6 months, and super excited about the results it has been generating for my very satisfied client.

Want to know more? Open this one up!

This 7-minute read will go over three ghostwriting options for generating inbound leads, developing industry authority, and creating social engagement. Our three picks: Social media posts: a service widely popularized by Josh Fechter of BAMF.

12/03/2018

Personal-Professional Tipping Points

Sunday evening self-encouragement. For those actively pursuing personal-professional resolutions:

I don't make New Year's Resolutions. But, back in April, I did make a public commitment to pivoting all of my clientele to better align with my stated values: https://lnkd.in/gicgWEa.

I am just so thrilled with how, by and large, this is happening.

Tomorrow, I kick off a trial week with a new client in a new role which is a huge leap for me. Work I excel at, with a mission I believe in: reforestation and carbon farming.

Finally blending my hands-on agricultural & conservation background with a Silicon Valley location & professional content skills has led to work with , & , , and other fascinating clients.

Along the way, I received a huge unexpected bonus: renewed faith in my ability to one day re-activate my involvement in my father's , which I helped build. (IoT-based smart farming) is so darn liberating.

This is all thanks to clients, conferences, and new connections. Thank you all for such fantastic learning experiences.

I still have a long way to go. Who doesn't?

Thanks to all for connecting and your support.

Back at you: I'm cheerleading you on. Let's head into 2019 with renewed vigor.

April 3, 2018: Greg Heilers posted an article on LinkedIn

11/28/2018

Happy Wednesday! How's Your ?

Last night was a wild one for me, wrapping up just before 4am. When work calls, work calls.

We're at the middle of the work week here in the US. How's your energy level? Ready to through until Friday? Hitting to attack your next period of work? Or, finishing up a long haul, excited for a much needed break?

Today is going to be a low work output one for me, and I'm okay with that. After all, I can't be late to the 4:30pm train ride through a local canyon with a certain toddler I enjoy hanging out with.

Whether it's family or solo time, I find it incredibly important to get these brief periods of respite so that I come back at it with fresh vigor.

I'm reminded of a recent overnight solo walk. I just needed some hours and miles alone to process, unwind, and get .

I'm currently reading The ONE Thing (https://www.the1thing.com/) by Gary Keller & Jay Papasan, which speaks on many a theme, including how we have limited willpower (so use it wisely, when it matters), and the importance of applying selected discipline to cultivate positive habits.

This view is from the top of a local hill - Rose Peak - which offers excellent 360 vistas of the SF Bay Area, out east to the Sierras, and a neat peek into local canyons and valleys.

10/29/2018

Woooo-y!

Is that how you write that? Not very professional of me, not knowing that...

It has been awhile since I last updated. Some fun clients of late, especially new ghostwriting work!

I have no idea how it took me four years living in Silicon Valley to finally enter the startup/VC realm, but that's happening. I enjoyed this interview piece with the author of Chaos Monkeys, Antonio García Martínez, on "The State of Startups in 2018": https://www.atrium.co/blog/antonio-garcia-martinez/

Looking forward, I'm excited to move into the intersection of VC/Funding & Agriculture. Absolutely eye-popping growth there, and why not?

A prominent niche platform is allowing me to publish initial pieces on:

1) Recycling Agricultural Plastics
2) Role of Heirloom Seeds in a Changing Climate

I look forward to sharing those with you soon!

Happy Sunday, ya'll!

How has life changed for founders since the early days of YC? Where are VC and the economy headed? Is… Read On

07/30/2018

Good morning!

🚜🚜🚜🚜

This week, I had the pleasure of writing an article on farm succession in 21st century America. It's not as grim as ya'll might think!

😱 True, in the last 35 years, the "average age of American farmers has risen more than eight years to over 58 years-old." Also true that farm estate values have "more than doubled, rising from $1,483 per acre in 2000 to $3,060 in 2015.

😅 However, there are a lot of traditional and emerging options for those looking to conserve their farmland, preserve their legacy, and make opportunities for the next generation of family farmers.

Check out the full article here: https://agfuse.com/article/21st-century-american-ag-sourcing-successors-and-finding-farmland

🙏 Big thank you to contributors Joel Salatin of Polyface Farms (http://www.polyfacefarms.com/) and Jason Silverman, the Massachusetts Field Agent of Land for Good (http://landforgood.org/).

💪 Does your organization help established farmers transition their property? Or, are you a rising farmer looking for an opportunity? Feel free to shout out your own good work in the comments below 👇

It’s no secret that America’s farmers are aging. In the last 35 years, the average age of American farmers has risen more than eight years to over 58 years-old . While the U.S. farming population

07/23/2018

New to freelance writing? Can't figure out how to land new clients? No problem!

I had a blast writing this one last week. A new to the game writer came into one of the Internet's top copy and content job boards (https://www.facebook.com/groups/copyjobs/) and wrote one of the best ads I've seen in a very long time. He schooled me and dozens more on how to fish for work!

Here's the article in full, with pics of Rick's strategy: https://www.linkedin.com/pulse/how-newbie-content-creator-me-took-over-internets-top-gregory-heilers/

Disclaimer: This is not a sponsored post. I asked the subject of this piece for his permission to highlight his genius below. Prologue: Our Hero

07/14/2018

Throwback Saturday to before I went all in on becoming a content professional...

It has taken me 3+ years, but I'm loving the process of once again focusing my personal work on the food supply chain, youth work, education, and conservation.

My favorite food industry jobs platform, Good Food Jobs (https://www.goodfoodjobs.com/), co-founded by Dorothy Neagle & Taylor Cocalis, graciously offered the nonprofits whose kitchens I ran each summer free job postings to help fill our kitchen staff. For several years, those ads brought in the best kitchen staff - who later became managers!

I liked GFJ so much, I later found a way to write about them in one of my early interview-based articles: http://indiefoodhub.com/connect/not-all-food-jobs-are-in-the-kitchen/1281

Here's a post GFJ wrote about the great organizations mentioned above which I briefly had the pleasure of serving https://www.goodfoodjobs.com/blog/gregory-heilers-kitchen-coordinator-optimist-volunteers-for-youth-camp-phoenix/



P.S. I'll admit, I still peruse ads on GFJ several times each year, just in case I find the right opportunity to once again pick up a mattock, don an apron, or run ops.

We are big fans of the mission behind Gregory’s work at OVY Camp in San Gregoria, CA. But we are most excited to share his story because of the way in which he is carving out a career path. Gregory’s combination of pragmatism and inspiration make his story read less like narrative and more like ...