BeautyEdge LLC

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BeautyEdge LLC Cosmetic Product Development, Business and Brand Strategy, Creative Marketing services for the beauty industry.

BeautyEdge, LLC is an innovative product development consulting company that delivers the expertise and the "edge" to create specialized beauty products and brands from concept to market. The power of technology and intrigue is the platform that makes BeautyEdge innovative. Cherie Buziak, cosmetic marketing product developer, licensed aesthetician, and publisher, has over two decades of beauty industry experience. In 2006, she launched BeautyEdge LLC

In 2007, Cherie launched OnTheEdge, an electronic beauty publication that reviews niche industry conferences, evolving technologies, service treatments, and beauty product introductions. Cherie’s beauty industry history includes product innovation and business development projects at Coty, Paris Presents, Bath and Body Works, Noxzema, Rx for Brown Skin, Omni Aesthetics, and Avon, among others. She is an active member of CEW, NYSCC, has authored numerous articles, and is a dynamic and informed beauty industry speaker.

The stakes are rising fast: FTC settlements up to $25M, traceability tech that's making "prove it" the new standard, and...
10/09/2026

The stakes are rising fast: FTC settlements up to $25M, traceability tech that's making "prove it" the new standard, and a reputational risk that often lands before the legal one does.

This week's newsletter breaks down where the gap actually is — and what to fix before your next launch.

Do Sustainability Challenges Keep You Up At Night? - https://mailchi.mp/beautyedgeinc.com/do-sustainability-challenges-keep-you-up-at-night

28/08/2026

Today, we remember an icon whose influence extended far beyond music.

Dolly Parton understood the power of a distinctive identity. Her signature look, unwavering authenticity, and entrepreneurial vision helped shape how beauty, personal branding, and self-expression intersect in popular culture.

For the beauty industry, her legacy is a powerful reminder: know your identity, own your difference, and build with purpose.

A lasting legacy from a truly original brand builder. 🤍

The FDA just approved a new sunscreen ingredient for the first time in 27 years 👀🧴Bemotrizinol (BEMT) closes a major UVA...
25/08/2026

The FDA just approved a new sunscreen ingredient for the first time in 27 years 👀🧴
Bemotrizinol (BEMT) closes a major UVA protection gap that’s existed in US sunscreens since the 90s.
☀️ Full UVA + UVB coverage
☀️ Photostable, no white cast
☀️ Tested safe, no irritation
Hits US shelves in September under the name Parsol Shield.
Biggest sun care innovation in decades — full breakdown on BeautyEdge, link in bio 🔗
Surprised it took 27 years? Let us know
sunsafety broadspectrum beautyindustrynews

22/05/2026

All the "feels" Suppliers' Day!




20/05/2026

My current view.



20/05/2026

Sensory innovation

19/05/2026

She said yes!

Amazing night with the making new connections, creating a DIY scrub and having fun! Look for more upcoming posts and jo...
08/05/2026

Amazing night with the making new connections, creating a DIY scrub and having fun!

Look for more upcoming posts and join the FLSCC because who doesn't like sunshine and science?!





Address

NJ

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

+12017248443

Website

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