03/03/2026
How many projects fail… because of assumptions no one challenged?
We assume:
- We’re solving the right problem.
- The solution is obvious.
- Stakeholders are aligned.
- Risks will “work themselves out.”
- The lifecycle model will protect us.
But unexamined assumptions are expensive.
That’s exactly why my husband Oz Wilson and I wrote our new book:
“Where Projects Are Lost or Won.”
And I’m so excited to share that it will be published this Wednesday on Amazon.
This book focuses on the first 10% of a project.
The part where clarity is created…
- or confusion is locked in.
It’s a practical guide to:
- Early-stage decision-making
- Opportunity framing
- Using risk and assurance to your advantage
- Setting up gates that protect your investment
- Creating real alignment before ex*****on begins
We wrote it because in workshop after workshop, across industries, we see brilliant teams struggling - not because they lack capability - but because they lack a clear framework for shaping decisions at the start.
A huge thank you to:
David Skinner - Executive, Strategist, Author of Introduction to Decision Analysis - for writing the foreword and for being such a powerful advocate of framing.
Jairo Velasquez - Director of Quality, PMP, PMO Office, thank you for writing the foreword and your support for our courses, workshops and this book.
And big thanks to Akin Oni, Damodaran Raghu and Neil Maxfield for sharing case studies and real-world insights that make this book very practical.
Big thanks also go to the people who had early influence on my approach to framing, facilitation, and governance, including my dear friend Susanna Durston, Karl Nolte and David Newman and to my past, present, and future clients. I have learned the most from you. Every workshop, every challenge, every difficult conversation shaped this work.
This book is for those who have big ideas. It takes boldness to pause, to think differently and to challenge familiar patterns.
Once you realize you can influence project success simply by thinking in a new way - by framing better, deciding earlier, and choosing more consciously - you may discover a new passion and new energy for your work.
Projects are rarely lost in ex*****on - they are lost or won- much earlier.
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