UpCity

31/01/2023

From questionable offer language to greenwashing, the way to avoid turning your target audience off is to enact ethical marketing practices. See what UpCity experts have to say about ethical marketing practices.

By marketing your business ethically, you’ll establish more trust and engagement with your audience. Learn more on how to practice ethical marketing.

09/12/2022

When it comes to content marketing, the headline remains one of the most important components of any post or content marketing article. Use these 7 tips for creating headlines that capture more traffic.

When it comes to content marketing, the headline remains one of the most important components of any post or content marketing article.

21/11/2022

Financing can be personal, depending on the aspiring business owner’s fiscal stability or the partner group’s collective assets. We brought the conversation to the community to find out what options owners considered when exploring financing to open their businesses. http://ow.ly/V3Uw50LKhI9

We provided entrepreneurs and SMB owners with strategies they can adopt to secure long-term funding to meet the challenges the market might pose.

11/11/2022

Sometimes, the only way to get the recognition your business deserves is by taking matters into your own hands and applying for an award yourself. Here’s how UpCity customers are making their presence known amongst their competitors and target audience.

Business awards are a great way to boost your business' accolades and credibility. Here’s how UpCity customers are taking charge.

04/11/2022

For some, quiet quitting is subjective. Some employers view this productivity decline as quitting quietly and employees taking advantage of the lack of oversight. Others, however, justify recent declines in productivity as burnout and trauma response to the global crisis and social unrest we've experienced over the last few years.

Along with Pollfish, the UpCity team gathered data from 500 small business owners and HR experts to address quiet quitting in more detail.

20/10/2022

This is why we do what we do. Congrats to all of our Best of Award winners again! We look forward to their continued success.

I started this business 3 and 1/2 years ago. The brand name didn't exist. I had no "followers." I'm not good at in-person networking. And I had no contracts.

At first, I worked on projects for friends and family. But I kept telling myself, "It's not a real business until you're hired by strangers."

I work really hard to serve my clients and do what is best for them. Pretty much all of them have stuck with me. I enjoy the great reviews and referrals.

Today, I'm getting calls from lots of strangers who found Henderson Media online. They say, "I called because of your good reviews," or "Wow, you actually answered my call."

From Springfield to Lake of the Ozarks, this brand is getting noticed.

It's ranking on the 1st page of Google for "marketing agency," "reputation management," and "video production" in Springfield MO.

Expertise called Henderson Media one of the Best Seo Agencies in Springfield. And this week Henderson Media won the UpCity Best of Missouri Award.

Making progress, little by little.

17/10/2022

Honoring the top B2B service providers in their state or province, we’re excited to officially announce the Best of Award winners for 2022 today! Take a look and see who made the list. http://ow.ly/wgR950LcpZi

12/10/2022

Regardless of your reasoning, as a small business, we understand that no one can do it alone, and that’s why UpCity is happy to provide resources to help our newer entrepreneurs enter the digital marketing sphere.

Read our latest survey for advice from those who made the leap of starting their own business during a pandemic.

As the need for marketing services has spiked since COVID-19, we surveyed 600 U.S. small business owners on their paths to entrepreneurship.

06/10/2022

Online directories have become essential tools for marketing experts looking to craft a well-designed demand generation strategy. Read more on how these platforms are helping B2B businesses engage with leads.

More than ever, marketing experts continue to focus on brand awareness and authority, to help aid the sales process through demand generation.

04/10/2022

The EAT principle gained notoriety and importance following the Medic Update in 2018. Digital marketers are using the concept to ensure that Google is serving up material that holds a degree of authority and weight to researchers, thus improving the search engine user’s experience and overall satisfaction. http://ow.ly/aQ7250L1qXo

29/09/2022

Having a solid reputation strategy in place is imperative to get in front of what others are saying about your business and so you can have a say in the narrative. Our customers had great advice to share when it comes to reputation management. What would you add?

While we help our customers position themselves as credible, a combination of tactics and strategy yields the most success for brands.

21/09/2022

The guest post process should be a two-way street whenever possible, especially when you are trying to partner up with a blog that has a fairly strong reader base in a potential new audience as well as an existing relationship with your target audience.

It’s time for small business owners to revisit a vital element in their content strategies: backlink building through guest blogging.