26/01/2026
We're excited to share our latest edition of the State of Community Management research... Community at a Crossroads.
This year is a little different from previous versions of the research. We based our key findings on the qualitative responses from community leaders and included quotes from 12 practitioners in the report.
Key Findings:
1. AI Is Reshaping Community, but Not Replacing Its Core Value
2. Engagement Is Harder, and Attention Is Scarcer
3. Community Is More Strategic, Yet Still Under-Resourced
4. Measurement and ROI Remain a Persistent Pain Point
5. The Human Skills of Community Management Matter More Than Ever
6. The Future is Uncertain, but Community Is Not Going Away
Download the report today!
2026 marks the 16th consecutive year of this groundbreaking research on the online community management industry.