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09/04/2026

Clip from the latest podcast: Building A Tech Startup as a Non-Technical Founder | Kevin Barone of Vlawsity

We love romanticizing entrepreneurship stories—leaving a 9-to-5, raising millions, and watching a product take off. But what does it look like when you aren’t a developer, but you decide to build a tech company anyway?

08/21/2026

New on Rust Belt Startup! We love romanticizing entrepreneurship stories—But what does it look like when you aren’t a developer, but you decide to build a tech company anyway?

In this episode, practicing attorney and Vlawsity.com co-founder Kevin Barone joins me for a brutally honest reflection on building an online, do-it-yourself estate planning platform. Kevin opens up about leaving a big law firm, navigating complex legal guardrails, making big financial bets, and rebuilding from scratch.

In this episode, we discuss:
Why building a startup is harder than law school or the bar exam
The legal precedents (and guardrails) that make non-lawyer legal tech possible
Learning the hard way what non-technical founders don’t know about tech, marketing, and investor relations.

This is a MUST listen for non-technical founders wanting to build tech products.

Want to check it out for yourself? Visit vlawsity.com to check out their estate planning tools. Watch our full conversation on YouTube or make sure you're subscribed wherever you get your podcasts.
https://rustbeltstartup.com/2026/08/17/building-a-tech-startup-as-a-non-technical-founder-kevin-barone-of-vlawsity/

03/17/2026

The Power of Eliminating Debt for Entrepreneurs:

Excerpt from: The Top Secret Drone Company Hiding In Plain Sight | Justin Call - Modovolo

What if one of the most interesting startups in New York is being built quietly in a barn in Vernon?

In this episode of Rust Belt Startup, I sit down with Justin Call, co-founder and CEO of Modovolo, a company designing a new kind of drone — and doing it far from the typical startup scene.
Check it out at https://rustbeltstartup.com/2026/03/11/the-top-secret-drone-company-hiding-in-plain-sight-justin-call-modovolo/
or subscribe wherever you get your podcasts (yes, even YouTube).

03/15/2026

The Gap Between Impossible and Hard

Excerpt from: The Top Secret Drone Company Hiding In Plain Sight | Justin Call - Modovolo

What if one of the most interesting startups in New York is being built quietly in a barn in Vernon?

In this episode of Rust Belt Startup, I sit down with Justin Call, co-founder and CEO of Modovolo, a company designing a new kind of drone — and doing it far from the typical startup scene.

Instead of chasing hype or venture capital headlines, Justin and his team have been focused on something much harder: patiently building a real company, solving real problems, and learning what it takes to bring a complex idea to life.
In our conversation, Justin shares the story behind Modovolo — how the company got started, why they chose a very different approach to designing drones, and what it’s like to build a startup in a small community in Upstate New York.
We also talk about some of the lessons entrepreneurs can take from his journey, including:
• Why staying focused matters more than trying to grow too fast
• What it’s really like to build a product that has to work in the real world
• The importance of patience when you’re building something new
• Why great companies can be built outside Silicon Valley
• And how small teams can quietly do big things
This episode is a behind-the-scenes look at how startups actually get built — not just the highlight reel.
If you’re interested in entrepreneurship, building things from scratch, or the future of innovation in places like Upstate New York, this conversation is for you.

Check it out at https://rustbeltstartup.com/2026/03/11/the-top-secret-drone-company-hiding-in-plain-sight-justin-call-modovolo/
or subscribe wherever you get your podcasts (yes, even YouTube).

03/15/2026

The Value of Failure -

Excerpt from: The Top Secret Drone Company Hiding In Plain Sight | Justin Call - Modovolo

What if one of the most interesting startups in New York is being built quietly in a barn in Vernon?

In this episode of Rust Belt Startup, I sit down with Justin Call, co-founder and CEO of Modovolo, a company designing a new kind of drone — and doing it far from the typical startup scene.

Instead of chasing hype or venture capital headlines, Justin and his team have been focused on something much harder: patiently building a real company, solving real problems, and learning what it takes to bring a complex idea to life.
In our conversation, Justin shares the story behind Modovolo — how the company got started, why they chose a very different approach to designing drones, and what it’s like to build a startup in a small community in Upstate New York.
We also talk about some of the lessons entrepreneurs can take from his journey, including:
• Why staying focused matters more than trying to grow too fast
• What it’s really like to build a product that has to work in the real world
• The importance of patience when you’re building something new
• Why great companies can be built outside Silicon Valley
• And how small teams can quietly do big things
This episode is a behind-the-scenes look at how startups actually get built — not just the highlight reel.
If you’re interested in entrepreneurship, building things from scratch, or the future of innovation in places like Upstate New York, this conversation is for you.

Check it out at https://rustbeltstartup.com/2026/03/11/the-top-secret-drone-company-hiding-in-plain-sight-justin-call-modovolo/
or subscribe wherever you get your podcasts (yes, even YouTube).

03/13/2026

The Art of Building Investor Relationships -
Excerpt from: The Top Secret Drone Company Hiding In Plain Sight | Justin Call - Modovolo

What if one of the most interesting startups in New York is being built quietly in a barn in Vernon?

In this episode of Rust Belt Startup, I sit down with Justin Call, co-founder and CEO of Modovolo, a company designing a new kind of drone — and doing it far from the typical startup scene.

Instead of chasing hype or venture capital headlines, Justin and his team have been focused on something much harder: patiently building a real company, solving real problems, and learning what it takes to bring a complex idea to life.
In our conversation, Justin shares the story behind Modovolo — how the company got started, why they chose a very different approach to designing drones, and what it’s like to build a startup in a small community in Upstate New York.
We also talk about some of the lessons entrepreneurs can take from his journey, including:
• Why staying focused matters more than trying to grow too fast
• What it’s really like to build a product that has to work in the real world
• The importance of patience when you’re building something new
• Why great companies can be built outside Silicon Valley
• And how small teams can quietly do big things
This episode is a behind-the-scenes look at how startups actually get built — not just the highlight reel.
If you’re interested in entrepreneurship, building things from scratch, or the future of innovation in places like Upstate New York, this conversation is for you.

Check it out at https://rustbeltstartup.com/2026/03/11/the-top-secret-drone-company-hiding-in-plain-sight-justin-call-modovolo/
or subscribe wherever you get your podcasts (yes, even YouTube).

03/12/2026

What if one of the most interesting startups in New York is being built quietly in a barn in Vernon?

In this episode of Rust Belt Startup, I sit down with Justin Call, co-founder and CEO of Modovolo, a company designing a new kind of drone — and doing it far from the typical startup scene.

Instead of chasing hype or venture capital headlines, Justin and his team have been focused on something much harder: patiently building a real company, solving real problems, and learning what it takes to bring a complex idea to life.
In our conversation, Justin shares the story behind Modovolo — how the company got started, why they chose a very different approach to designing drones, and what it’s like to build a startup in a small community in Upstate New York.
We also talk about some of the lessons entrepreneurs can take from his journey, including:
• Why staying focused matters more than trying to grow too fast
• What it’s really like to build a product that has to work in the real world
• The importance of patience when you’re building something new
• Why great companies can be built outside Silicon Valley
• And how small teams can quietly do big things
This episode is a behind-the-scenes look at how startups actually get built — not just the highlight reel.
If you’re interested in entrepreneurship, building things from scratch, or the future of innovation in places like Upstate New York, this conversation is for you.

Check it out at https://rustbeltstartup.com/2026/03/11/the-top-secret-drone-company-hiding-in-plain-sight-justin-call-modovolo/
or subscribe wherever you get your podcasts (yes, even YouTube).

02/20/2026

The Civil War Prison Break Tool Hiding in Plain Sight - an excerpt from an amazing conversation with Max Smith

So what you’re about to hear. Is the story of how the abolitionist movement functioned in many ways, like an early startup, so a small group of people that had an idea that was considered radical, dangerous, and disruptive, and the epicenters of that abolitionist movement. it wasn’t Boston or Washington.

it was right here in upstate New York. The story starts with the drunken mob shutting down an abolitionist meeting in Utica and how that meeting was reborn the next day in Peterborough. And hundreds of people walked miles overnight to continue that work, and those choices sent ripples across the country that still shape our politics today.

Now Max walks us through the life of Gerrit Smith, whom I’m sure you’ve probably never heard of. I’ve never heard of him, but he was one of the wealthiest men in America in the 18 hundreds. And after this event, he started giving away his fortune to fund abolition, women’s suffrage and civil rights. He was hosting Frederick Douglas, Harriet Tubman, John Brown, and formerly enslaved people at his own dinner table, and his mansion in Peterborough became one of the stops on the Underground Railroad.

This is also a deeply personal story for Max. It’s one that connects his own family lineage directly to the Underground Railroad, the Civil War, and the long arc of freedom in this country. So if you care about how change actually happens and how movements are built, how courage, community, and conviction scale over time.

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326 Broad Street Suite 1
Utica, NY
13501

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