US Press

09/02/2026

Even experienced creators can lose real time getting an AI image right. Far more time than it would take to find one on a stock site.

Adjust the prompt. Regenerate. Adjust again. Regenerate again. An hour later, ask yourself: did you actually save anything? Something to think about.

08/31/2026

The old marketing question was "which channel to use?" The better question is whether your audience actually trusts what you're sending them. In our latest blog post, we explain why that shift toward a people-first approach puts direct mail at the center of building genuine connection, especially now that AI makes real personalization easier to execute at scale. The strongest results come from combining channels, not picking only one!

For years, the dominant question in marketing was which channel to use. Email or social? Print or digital? Paid search or organic? A growing number of businesses are now asking a different question…

08/28/2026

Before a recipient reads your headline or engages with your offer, they hold your piece in their hands. That physical moment forms an immediate perception of your brand.

A substantial, well-chosen stock signals investment and credibility. It tells the recipient that what they are holding is worth their attention.

That subconscious cue influences how the rest of the piece is received, including the copy, the offer, and the call to action.

08/26/2026

Your brand is really what your customers think it is.

If you're not shaping that perception, someone else is. Silence gets filled with assumptions, and competitors are happy to fill it for you.

Controlling the narrative isn't optional. It's the job. Print gets the job done!

08/21/2026

Print marketing is green marketing. U.S. forests are a renewable natural resource and are not shrinking. Net forest area in the United States increased by approximately 10 million acres between 2000 and 2025. – Global Forest Resources Assessment / Two Sides NA

08/19/2026

The emotional impact of a beautifully printed piece, held in your hands, can’t be replicated in other channels. So use the many tools of print to communicate with your audience!

08/14/2026

People respond to touch. Picking the right paper can make a strong first impression. We have the expertise to help with this. Reach out to us early and often!

08/14/2026

Recycled paper isn't one thing. It can come from post-consumer waste like used mail and packaging, or pre-consumer waste generated during production itself. In our latest post, we explain why neither type is categorically better and why limiting your spec to post-consumer content alone narrows your options without a real environmental payoff. A mix of both gives you more flexibility while still supporting a meaningful recycled paper stream!

When you spec a paper with 40% recycled content, do you know what type of recycled paper is actually in it? That 40% might be split between post-consumer waste and pre-consumer waste. What’s the di…

08/12/2026

Greenwashing happens when a company creates a misleading or false impression about how environmentally friendly its practices actually are.

It's more common than many realize: 68% of executives admit their own companies have engaged in it. Paperless billing is just one example.

08/07/2026

More isn't always better on a printed page. Sometimes the most persuasive thing you can do is leave room around your message.

Open space slows people down enough to actually look. A packed layout does the opposite. It gives the eye nowhere to land, so nothing stands out.

Give your message space, and it works harder for you.