06/17/2026
Have you ever called an Uber at the airport, only to realize that the ten-minute ride would be $50? You were probably wondering: do people actually pay that price?
For a company to make money, it is important to generate sufficient revenue to both cover expenses and ultimately earn a profit. On the other hand, companies that charge too much will find that customers view them as an overpriced vendor.
How does your business determine prices?
❗Check out 'The Price is Right! … Right?' with Imperial Advisory CFOs. Link is in the comments below.