Employer Brand Central

Employer Brand Central We offer a subscription service with tools, templates and training for businesses to become a best place to work.

We are *thrilled* to announce that Tom Park has joined Employer Brand Central's Board of Directors as the Chair and is o...
05/14/2024

We are *thrilled* to announce that Tom Park has joined Employer Brand Central's Board of Directors as the Chair and is our Senior Executive Consultant and Coach, leading our M&A Specialty Team.

Tom brings a wealth of experience in the mergers and acquisitions space, with a proven track record of success in driving growth and navigating turnarounds while understanding the critical importance of developing high-performing teams that drive business results.

His impressive career includes a decade at The Walt Disney Company Company, where he served as President of Disney Stores Worldwide, among other senior leadership roles, and over a decade at Belkin International, where he played a key role in doubling their revenue from $400M to $1B in just four and a half years.

Tom spearheaded the successful transformation of the iconic Kenmore, Craftsman and Diehard brands at Sears Holdings, including Kenmore’s strategic debut on Amazon as the first appliance sold on the platform, and he led the sale of the Craftsman brand from Sears to Stanley Black & Decker for $900M.

Tom's expertise will be invaluable as we continue to scale Employer Brand Central and support our clients' demanding M&A needs.

To read his full bio, follow the link in the comments below.

In the meantime, please feel free to connect with Tom on LinkedIn and join me in enthusiastically welcoming him to the team!

Who is ready for an all-actionable, no-fluff Amber webinar? We haven't done one since the fall, and I have a 🔥 HOT TOPI...
02/26/2024

Who is ready for an all-actionable, no-fluff Amber webinar? We haven't done one since the fall, and I have a 🔥 HOT TOPIC 🔥 to address.

Don't let generational gaps hinder your team's success! 🛑 Join me for an enlightening webinar that empowers you to bridge the generational gap and build a more united, dynamic, and successful workplace. 🚀

As captain of Team Keep it Real, be prepared for me to call it like it is, showing you the 🏋‍♀️ superpowers of each generation and WHY they each roll like they do while helping you see how to overcome the possible points of friction when generational ideologies clash. 🙌

It's free, so register today, and let's get our learn on! 💻 (link in comments)

As promised, I am highlighting the Employer Brand Central team members this week. We are pinching ourselves to have this...
01/31/2024

As promised, I am highlighting the Employer Brand Central team members this week. We are pinching ourselves to have this level of talent helping you build and KEEP high-performing teams by becoming employers of choice! Today we feature our Director of Coaching, Pamela Samaniego, AKA "Pam Sam." 🎉 ⭐️ 🙌🏼

Pam Samaniego is an ✨epically✨seasoned hospitality leader turned executive coach focused on supporting leaders in their business acumen, strategic leadership, and performance. As a graduate of the Universal Coach Institute New York, Pam has coached well over 1,000 hours, so no business model, personality, or challenge can shake her.

Her career highlights include:

🏆Being recognized by the American Hotel & Lodging Association Stars of the Industry Awards as the national Large Property General Manager of the Year.

🏆 Converting the Ga***rd Entertainment-owned Radisson Opryland hotel to the Inn at Opryland while simultaneously launching the first-of-its-kind Opry Backstage Grill featuring Nashville's singing servers.

🏆Leading through the significant Marriott acquisition of the Ga***rd Hotels brand alongside her fellow senior leaders.

🏆Providing the vision and growing the Wyndham Dallas Suites and Hawthorn Suites by Wyndham complex through an empowered sales and revenue team while striving for the highest in guest and employee satisfaction.

Pam’s jam is upcycling and creating, but not just through her crafting hobby. She also always makes others feel seen and valued at another level.

As the Director of Coaching, Pam serves as the success coach for EBC Champions, who are responsible for working with us on implementing and measuring the employee and candidate experience in subscriber companies. She is also available via our executive coaching packages to walk alongside all leaders who are ready to elevate.

Needless to say, "Pam Sam" is a tremendous asset to Employer Brand Central subscribers and beyond who can now tap into her vast experience and award-winning quest for excellence.

(I know Pam would love to hear from our fellow co-STARS via LinkedIn, text or Instagram. Y'all, she is KILLIN the game already!)

We are SO pumped to have (most of) the Employer Brand Central team coming in today to connect, strategize and work on ou...
08/23/2023

We are SO pumped to have (most of) the Employer Brand Central team coming in today to connect, strategize and work on our OWN professional development. And of course, we have to throw in some fun like kayaking in mangrove tunnels with manatees, enjoying an oceanfront dinner at sunset and more! Let's go!

… See more

💡 May Mental Health Awareness Employer Branding Tip: In 2023, all branding, including employer branding, should create a...
04/11/2023

💡 May Mental Health Awareness Employer Branding Tip:

In 2023, all branding, including employer branding, should create an emotional connection, so get started now to be ready to demonstrate your commitment to employee mental health during Mental Health Awareness Month.

Create a video that tells the story of how your company empowered an employee through a difficult time. For example: show how how the company provided access to resources like an EAP, Telehealth though the company’s insurance plan, an onsite gym, a caring leader who checked in regularly, and perhaps even sponsored employee's access to a mental health app like Calm.

By sharing a real person's story, the viewer can relate more easily and understand the benefits of working for the company. While this video demonstrates the company's focus on mental health, it also as a bonus highlights the total compensation and strong company culture.

The video can represent a story by changing the names and circumstances to protect privacy, and it can even be shot from the employee's point of view, never showing a face. Your script should represent a real relatable experience and use words from your cultural basics.

02/28/2023

Here are some simple dos and don’ts for writing job ads in support of your recruitment marketing plan:

❌: Post your job description with every detail needed to evaluate job performance. That is an HR document, not an ad.
👍🏼: Write job ads that are actual ADS that hook someone’s attention and draws them in to learn more, then apply.

❌: Begin your job ad with “We are seeking to fill X position…” (Duh, one can assume that. It’s the whole point of the job ad.)
👍🏼: Begin your job ad with a sentence that gets the reader excited about continuing to read the job ad. That’s the ONLY job of the opening sentence. Make it count.

❌: Begin your job ad with blah, blah about how awesome your company is first.
👍🏼: Start the ad by telling your ideal candidate who they are and why they are a great fit for the role and the culture. Then you can share how awesome your company is in a way that addresses the WIFFM (What’s in it for me, the candidate?).

❌: List every single responsibility of the role. (Unless you want to make your ideal candidate’s eyes bleed.)
❌: Include "Other duties as assigned." That SCREAMS "no work-life balance" and "we are understaffed, so you'll be picking up the slack." Not exactly sexy, sellable content!
👍🏼: List 5-7 KEY areas of responsibility, then unpack the rest in the interview process.

❌: Use boring, corporate speak.
👍🏼: Reference your brand guide (we can help you create one) and embrace the personality and tone of your brand. Talk to a person like a person, not an entity.

❌: Assume the candidate knows what to do next.
👍🏼: Use a strong CTA (call to action) like, "apply below," or "email [email protected]." Internet surfers are trained to be TOLD to swipe left, scroll down, double tap, etc…so TELL THEM WHAT TO DO NEXT.

Follow these tips to dramatically increase the eyeballs that stay on your job ad and to increase conversions! Or you can let our employee experience-obsessed experts at Employer Brand Central do their magic to update your job ads for you. ;)

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