JP BrandPlus

10/05/2026

The global equine industry is changing quickly.

New technologies.
New business models.
New investment.
New institutional pathways.
New opportunities across international markets.

The real value is not simply seeing change.

It is understanding which developments matter, where genuine opportunity exists, and what decisions should follow.

JP BrandPlus focuses on connecting global equine intelligence, innovation and commercial strategy — identifying patterns across markets, institutions and technologies, and translating them into practical implications for companies, investors and industry leaders.

Because the future of the equine industry will not be shaped by innovation alone.

It will be shaped by those who understand how innovation becomes trusted, adopted and commercially sustainable.

08/27/2026

Some of the most important changes in the equine industry are happening below the surface.

Capital is testing new systems and networks. Institutions are becoming more involved in shaping technology. Data is becoming a strategic asset.

In my August Strategic Equine Landscape, I look at where value may be beginning to accumulate — and why the businesses and institutions that become difficult to replace may hold the strongest positions in the future equine economy.

Read the full article: Where Equine Value Is Beginning to Accumulate

STRATEGIC EQUINE LANDSCAPE - August 2026 Intelligence Brief July’s Strategic Equine Landscape asked whether the equine industry’s growing supply of innovation could actually become understood, adopted, connected and commercially sustainable. August revealed the next question: Once those systems ...

07/30/2026

The equine industry is not short of ideas. The real challenge is turning innovation into something the market will understand, trust, and adopt.

In my July Intelligence Brief, I look at where that conversion is still breaking down—and why infrastructure and market translation matter.

Read the full article here:
https://www.linkedin.com/pulse/equine-industrys-real-innovation-problem-jutta-putz-iqobe?utm_source=share&utm_medium=member_ios&utm_campaign=share_via

Turning ideas into adoption, infrastructure, and commercial value. STRATEGIC EQUINE LANDSCAPE — July 2026 Intelligence Brief The global equine industry is generating no shortage of ideas.

05/04/2026

The equine industry doesn’t reward good ideas.
It rewards ideas that fit its reality.

Every May, I see the same pattern:
Strong concepts. Serious ambition.
Wrong market translation.

Equine is not just another market.
It has its own buying logic, trust structure, and resistance to outside solutions.

If you don’t understand that, you don’t enter.
You get filtered out.

I work with companies who are serious about entering or repositioning in this space—
and need their strategy to actually hold inside the equine market.

May is where most drift.
Serious operators get clear.

DM “EQUINE” if you want your positioning pressure-tested.