Viva Digital Marketing Group

10/09/2026

Value is better than consistency. This is what you need to grow
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Matthew | local ads domination

10/09/2026

One of the biggest marketing mistakes I see is businesses copying their competitors without knowing if what they’re copying actually works.

I see this a lot when researching markets for clients.

A competitor starts running a certain promotion.

Suddenly everyone is running the same promotion.

One company starts advertising low prices.

Now everyone feels like they need to compete on price.

Another business changes its website, and everyone starts using similar messaging.

But here’s the thing.

Just because your competitor is doing something doesn’t mean it’s making them money.

You don’t know their margins.

You don’t know their closing rate.

You don’t know how much they’re spending to acquire customers.

You don’t even know if they’re profitable.

I think competitor research is extremely valuable, but there’s a difference between studying the market and blindly following it.

Look at what competitors are offering.

Understand how they’re positioning themselves.

Pay attention to the services they’re promoting.

But more importantly, look for what they’re NOT doing.

Maybe nobody is explaining their process.

Maybe everyone is competing on price instead of quality.

Maybe nobody is showing real customer experiences.

Maybe there’s an entire service nobody is advertising properly.

Those gaps are where I think some of the best marketing opportunities exist.

The goal shouldn’t be to make your business look like every other company in your industry.

It should be to understand the market well enough to give customers a clear reason to choose you.

Study your competitors. Just don’t let them build your marketing strategy for you.

10/08/2026

Tu negocio no va triunfar si no entiendes que el awarness es lo más importante para ayudarte crecer 👷🙏
Matthew | local ads domination

10/08/2026

Don’t advertise an experience your business can’t actually deliver.

This is something I think businesses overlook.

Your ads might say:

“Fast response.”

“Easy scheduling.”

“Great communication.”

“5-star service.”

But then someone calls…

Nobody answers.

They wait hours for a response.

The estimate takes a week.

Nobody follows up.

Now the marketing actually made the experience worse because you created an expectation the business didn’t meet.

I’d rather market something we can consistently prove.

If you answer quickly, talk about it.

If your crews are clean and professional, show it.

If your estimates are detailed, show one.

If customers constantly mention your communication in reviews, build that into the message.

Good marketing shouldn’t create a fake version of the business.

It should take what the business genuinely does well and make sure more people know about it.

The stronger the connection between the promise and the actual customer experience, the stronger the brand becomes.

10/08/2026

Google ads cost per click are overrated
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Matthew | local ads domination

10/07/2026

Know your numbers or you won’t grow 👷💪
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Matthew | local ads domination

10/06/2026

10/06/2026

Something I’ve noticed working with businesses:

The owner usually knows way too much about their own business to market it like a customer would.

And I mean that in a good way.

You’ve been doing this every day for years.

So certain things feel obvious to you.

Why your material is better.

Why your process costs more.

Why one option lasts longer than another.

Why you refuse to cut certain corners.

Why a $15,000 job can actually be a better decision than the $10,000 quote.

But the customer doesn’t know any of that.

They might be looking at 3 companies that all seem exactly the same.

This is something I’ve started paying a lot more attention to when working on marketing.

I’ll ask an owner a simple question about their service and they’ll casually give me an answer that should probably be an entire ad.

That knowledge is valuable.

Film it.

Write about it.

Put it on the website.

Explain the difference.

Show the customer what you see that they don’t.

The things you’ve stopped thinking about because they feel obvious might be the exact things your customers need to hear before choosing you.

10/06/2026

Should you pause your ads in the Winter? 🥶 👷😱
Message me for your ads help 👇
Matthew | local ads domination