06/04/2026
If you want to dominate Real Estate cold calling, you need to memorize this exact conversion funnel for expired listings. π
Most Real Estate agents give up on cold calling because they don't understand the baseline metrics. If expired listings are your primary lead source, here is the exact math you should be experiencing:
π 1 out of 10 people will answer the phone.
π
1 out of 12 to 15 contacts will set an appointment.
π€ 50% of those appointments will actually show up.
βοΈ 50% of the appointments held will sign a listing contract.
π° 50% of those signed listings will actually close.
You have to account for cancellations, market shifts, and sellers changing their minds. Stop getting frustrated by the "no" and start trusting the math.
Save this breakdown and track your numbers this week! π