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Monday 9am - 4:30pm Tuesday 9am - 4:30pm Wednesday 9am - 4:30pm Thursday 9am - 4:30pm Friday 9am - 4:30pm

Mix+Shine Marketing

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Virginia Beach, VA
Mix+Shine Marketing

A social media + digital marketing agency. We find the right marketing mix to help your brand shine. As adults, we've made this passion our life’s work. Why?

After spending the first part of our marketing and PR careers working in house, at small shops and at a national agency, we decided there had to be a better way. Over margaritas one night we thought...what's stopping us from creating our own business (was it the tequila talking)? Over coffee the next morning, we were both still onboard and so Mix+Shine was born. As children, we fell in love with writing and telling stories. We're experts at crafting and telling your story through in-person and online mediums. But it doesn’t end there. We make sure your story is heard by your target audience so it positively impacts and drives business results. We only work with clients we love and are passionate about. Because life's too short not to enjoy what you do and who you spend your time with. What's your passion? Cheers,

Rachael Seda + April Sciacchitano
Co-Founders & Partners, Mix+Shine

10/22/2026

If November hits and you’re still figuring out what happens after the click, we have a problem. 👀

The obvious stuff usually gets done. The offer is live. The graphics look cute. The emails are scheduled. But the pieces that actually make the campaign work? That’s where things can get messy fast.

Can you tell which channel drove the conversion? Do gift buyers need different messaging than your everyday customers? What happens to the people who clicked, browsed, added to cart, and dipped? And once the holiday rush is over, do you have a plan for keeping all those new customers around?

Because “the post did well” is cute. Knowing what actually made you money is better. 😅

October is when you lock down the details so November can be spent watching performance, tweaking what needs tweaking, and making smarter decisions instead of putting out fires.

Still piecing it together? We can help you clean it up fast. Fill out our contact form and let’s get your holiday campaign ready to work: https://bit.ly/4i8XZja 💫

10/13/2026

HAPPY BIRTHDAY HANNAH!!! 💖✨

Our Account Manager, resident spooky-season queen, and the person we can always count on to keep M+S moving in the right direction. Hannah takes such good care of our clients, keeps approximately 47 things on track at once, and is somehow still early to everything.

She also keeps us laughing with her office pranks, takes her role as Ghost’s mom very seriously, and holds the highly prestigious title of Founding President of the M+S Drinking Club. We contain multitudes around here. 😅

There truly is no one like Hannah, and M+S would not be the same without her. We love you big and hope you have the BEST birthday! 💫

10/08/2026

Be honest: when you see an AI content label, what’s your immediate reaction? 👀

Do you appreciate the transparency? Get a little skeptical? Feel like the creator just got publicly called out? Or genuinely could not care less?

As platforms get more serious about labeling AI-generated and AI-altered content, the interesting part isn’t just the technology. It’s how people feel about what they’re seeing.

And context matters. There’s a big difference between AI helping clean up a caption and AI generating an entire piece of content, but a label doesn’t always explain that nuance. ✨

So we want to know: does seeing an AI label change how much you trust, engage with, or think about a post?

10/07/2026

Before you slap 20% off on everything and call it a holiday campaign... can we talk first? 😅

A good promotion should do more than make something cheaper. Maybe you want to bring in new customers, increase order value, reward loyal ones, move a specific offer, or give people a reason to buy sooner instead of later.

That’s where the actual strategy comes in. A discount might make sense, but so might a bundle, early access, a gift with purchase, a loyalty perk, or an offer that adds value without immediately cutting the price. ✨

And yes, Q4 is already here. If your holiday promo is still mostly an idea, you’re not doomed. You just need to get intentional and get moving.

Need help turning that idea into a campaign, fast? We can help with the strategy, messaging, creative, content, email, paid support, and all the pieces that make the promotion actually work together.

Ready to get it moving? Let’s talk: https://bit.ly/4i8XZja

09/30/2026

Q4 starts tomorrow. If your plan is still mostly vibes and a Notes app list, we need to move. 😅

Holiday campaigns, Black Friday offers, emails, website updates, content, and promotions all need time to work together. If those pieces are still floating around separately, now is the time to get clear on what actually matters.

Start with the goal. What does your business need Q4 to accomplish? Then prioritize the campaigns, channels, and assets that support it instead of trying to do everything at once. ✨

Because great holiday marketing usually has a little more strategy behind it than a last-minute Canva sprint and a “we should probably post something” Slack message.

Feeling behind? Our latest blog breaks down how to catch up, prioritize what matters, and finish the year with a plan that actually feels intentional: https://bit.ly/4xLMLqp

09/24/2026

ICYMI: YouTube is a search strategy too. 👀

If your social strategy starts and ends with Instagram, you might be overlooking a pretty powerful discovery channel. People use YouTube to actively search for answers, recommendations, tutorials, reviews, and solutions, which means the right content can keep getting discovered long after you hit publish. ✨

And YouTube just gave brands another reason to pay attention. As of August 24, public views across video formats count as soon as a video begins to play, giving creators a more consistent picture of overall exposure. You’ll still want to look deeper at metrics like Engaged views to understand whether people actually stuck around.

Does every brand need to drop everything and start a YouTube channel tomorrow? Nope. But if searchable video, Shorts, tutorials, or educational content make sense for your audience, YouTube deserves a spot in the strategy conversation. 💫

09/22/2026

We love a woman in SPAM. 💖

Social. PR. Advertising. Marketing. You know, the sciences. 😌✨

In honor of National Business Women’s Day, we’re giving a little extra love to the woman behind M+S, our CEO, Rachael. Building a women-owned agency takes a whole lot of vision, strategy, creativity, leadership, and probably more tabs open than anyone should legally be allowed to have. 😅

We’re pretty lucky to have a woman at the helm who believes in big ideas, invests in her team, and keeps pushing M+S forward.

Here’s to all the women building businesses, leading teams, and making their mark in SPAM. We love to see it. 💫

09/18/2026

Consider this your official M+S gold star chart. ⭐✨

Good marketing is usually built on a bunch of small, smart habits that make everything work a little smoother. And because we believe positive reinforcement works at every age, we’re handing out gold stars accordingly. 💖

Did you earn one? Amazing. Earn all six? Please come to the front of the class for your sticker. 😌

And if you’re still working on a few, that’s what your marketing team is here for. We’ll get you on the board. 💫

09/17/2026

Respectfully, your paragraph of hashtags can retire now. 😅

Hashtags aren’t completely dead, but their role in your social strategy has definitely changed. Platforms are getting much better at understanding what your content is actually about through keywords, captions, on-screen text, search behavior, and context. 👀

Translation: discoverability starts way before the hashtag section.

Think about the words your audience would actually type into search. Use them naturally in your caption. Say them in your video. Put them on screen when it makes sense. Then use a handful of relevant hashtags to reinforce the topic, rather than asking them to carry the entire post. ✨

We’ll still be using hashtags around here. We’re just giving them a much more reasonable job description. 💫

09/14/2026

Okay, before you panic about your AI-assisted captions... let’s clear something up. 👀

There’s been a lot of conversation around AI tools adding invisible watermarks to text, but the reality is a little less dramatic than your FYP might have you believe. Some AI companies are exploring ways to identify AI-assisted text, but that does not mean ChatGPT is secretly adding invisible characters to your captions or that Instagram is automatically tanking your reach because you used AI. 😅

The bigger takeaway for marketers? AI transparency is evolving, and blindly copying and pasting generated content was never a great content strategy anyway.

AI can be incredibly useful for brainstorming, research, outlining, and refining ideas. But your strategy, brand voice, expertise, and final human edit are what make the content worth publishing. ✨

We’re big fans of making AI work with your marketing strategy, not letting it become the strategy. If your content could use a little more of that human + strategic touch, you know where to find us. 💫

Address

2101 Parks Avenue Suite 102
Virginia Beach, VA
23451

Opening Hours

Monday	9am - 4:30pm
Tuesday	9am - 4:30pm
Wednesday	9am - 4:30pm
Thursday	9am - 4:30pm
Friday	9am - 4:30pm

Website

http://www.mixandshine.com/

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