06/15/2026
Three Chicago Jewish day schools just did something the rest of us should study.
Akiba-Schechter, Bernard Zell, and Chicago Jewish Day School stopped competing for the same families and started collaborating. Their message to parents became simple: find the Jewish day school that is right for you. Any of the three. Because when a family chooses Jewish education, the whole community wins.
The results were not soft. All three schools saw applications rise. They reached families who had never considered day school at all. And the directors found something they didn't go looking for: colleagues instead of rivals, which turns out to be its own antidote to burnout.
This is the difference between a scarcity mindset and an abundance one. John Kania and Mark Kramer named the underlying truth back in 2011 when they coined "collective impact" in the Stanford Social Innovation Review: no single organization solves a complex problem alone. Chicago built a common agenda and a shared front door, and the entire community got stronger for it.
Now here is where I want us to push further.
We already know where Jewish kids start. PJ Library reaches more than 240,000 families, sending free books every month to children from birth through age eight. We have the data. We know these families by name. And then, somewhere after the books stop, we lose them, and every camp, youth group, synagogue, and school spends real money and energy trying to find them all over again.
That is not a marketing problem. It is a coordination problem.
Imagine camps, summer programs, day schools, and PJ Library treating that pipeline as shared ground instead of competing turf. We have the names. We have the moments. We have the mission. What we too often lack is the willingness to sit at one table.
Chicago proved it works. The rest of us cannot afford to keep pretending we are smarter alone.
https://prizmah.org/hayidion/cusp/how-three-chicago-schools-traded-competition-community?fbclid=IwY2xjawSWpNBleHRuA2FlbQIxMABicmlkETFvZ0s4Tm0xejNqUUdQNnJCc3J0YwZhcHBfaWQQMjIyMDM5MTc4ODIwMDg5MgABHr_tPfoB6Xuha0XsCx2TloxERRPOJr9HXm_GwkFwMNZ3cKfiBhGjIiRKm8vQ_aem_lB0u5A3qK4NUdg6YiDQJQw