Jennifer Bleam

Jennifer Bleam Yesterday I helped MSPs dominate with security. Today, it's about the new revolution: AI. 🤖

09/04/2026

For months (maybe a year) my feet hurt.

I assumed I knew why.

Trade shows. Concrete floors. Standing for hours. Getting older. Whatever.

So I just dealt with it.

Then it got to the point where I couldn’t walk around Lidl (a tiny grocery store with literally FIVE AISLES) without being in agony for the rest of the day.

I finally went to the doctor. He wasn’t sure what it was, but he prescribed an anti-inflammatory.

Three weeks later

Almost completely back to normal.

I’m slightly annoyed with myself for waiting so long.

But it was also a pretty good reminder:

Sometimes we live with a problem because we’ve decided it’s just the way life is.

And then we build all kinds of workarounds because of that assumption.

Amazing what can happen when you finally talk to someone who actually knows what they’re doing.

09/03/2026

I'm always surprised when MSPs don't know much about their clients.

What makes them money?
What costs them money?

If they're in manufacturing, what do they produce?

If they're in the medical field, how many patients do they see per day? (Are they happy with that number? What's the current bottleneck.)

We hear an awful lot about know-like-trust. But usually the direction of that is TOWARD you. You want your clients to know-like-trust you.

But that starts by knowing your clients.

09/02/2026
09/01/2026

When I decided to include Lemhi with my coaching program, I knew I'd get this question:

“If I stop working with you, can I take my data with me?”

And I know exactly why people ask. There are coaches in our industry who bundle software into their programs (CRMs, QBR tools, etc.) And it all sounds great.

Until you decide to leave.

Then you find out you can’t just start paying the software company directly and keep using your data. The data is yours, but the system isn’t.

And now if you leave, you have to manually enter data (or export > import) - all to rebuild months or YEARS of work.

I hate this!

If a client leaves because you’re no longer serving them well, let them leave.

If they leave because you did such a good job that they don’t need you anymore, let them leave.

And if they love the software, let them keep paying for the software.

Your retention strategy should be (shocker) “continue to add value”.

If your philosophy makes people feel like they’re being held hostage, that’s a problem!

In a word: it’s petty.

08/31/2026

Value isn't always obvious to your prospect, even if it's obvious to you.

Make sure you show them what changes when they adopt your solution.

Show them what they risk if they change nothing.

Lean into how the current state (and future state) make them feel.

Current: frustrated, annoyed, stressed, busy, overwhelmed.
Future: relaxed, surprised, efficient, in flow.

That's how you prove value.

08/28/2026

It’s really easy to overcomplicate your next revenue opportunity.

If you’re technical, you probably assume you have to build something new before you have anything worth selling.

Enter agents, automations, and vibe coding.

And suddenly AI feels like it’s not scalable.
Risky even.

Not sure who needs to hear this, but…
Your first AI offer doesn’t have to be implementation.

It can be advisory.

Help clients figure out where AI creates value, what tools to avoid, and where to focus first.

You already understand the technology.

And you probably have opinions about it.

That knowledge is valuable.

Share it!

Start by giving your clients advice.

I know: it sounds too simple.

But it’s super valuable to your clients!

08/27/2026

MSPs are finding a new sales opportunity hiding in their clients’ data.

When teams spend hours every week or month pulling data from different sources into a spreadsheet, there’s little time left to actually analyze it.

MSPs are changing that with agents, automations, and Claude Skills—shifting the work from gathering data to making decisions with it.

08/25/2026

The biggest risk isn't AI replacing you.

It's standing on the shore while everyone else learns to surf the Intelligence Tsunami.

The wave is here.

The only question is whether you'll ride it or watch it pass.

Wow. Wow. Wow.If you're an MSP who doesn't have enough leads, this post is for you.I just put the finishing touches on t...
08/24/2026

Wow. Wow. Wow.

If you're an MSP who doesn't have enough leads, this post is for you.

I just put the finishing touches on the training I'm doing this Thursday.

I'm going to show you how to use all the buzz and interest around AI to generate leads for your MSP (even from businesses that aren't looking for a new IT provider.)

If you're not registered yet, visit mspsalesrevolution.com/webinar and fix that.

FREE LIVE TRAINING Thursday, August 27, 2026 at 2:00 PM ET The Easiest Way For MSPs To Generate More Leads In 2026 What to talk about, how to tell who’s interested, and the next step that most MSPs get wrong. Live with Jennifer Bleam    AI Advisor to MSPs SAVE YOUR SPOT Seats are limited. […]

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