Next Wave Business Coaching

Next Wave Business Coaching Guessing your way through growth is expensive
Financial clarity + strategic focus
💸 100+ clients with double-digit growth
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A business coach for business freedom | Based in Michigan, serving clients nationwide.

I’ve been thinking a lot about 2008 lately and what it felt like to own a business during such an uncertain time.There w...
09/01/2026

I’ve been thinking a lot about 2008 lately and what it felt like to own a business during such an uncertain time.

There were definitely moments when I wondered what was going to happen next. And I’d be lying if I said I wasn’t scared.

But looking back, that season taught me something I’ve carried with me ever since.

When things change, it doesn’t always mean the opportunities are gone.

Sometimes we just have to be willing to look for them in a different place.

That’s what happened when I started Cupcake by Design.

It wasn’t some perfectly thought-out master plan. I saw something changing, trusted my gut, and decided to try something new.

And maybe that’s the reminder some of us need right now.

You don’t have to have everything figured out. You don’t need to panic or completely reinvent your business.

Just keep paying attention. Stay open to what might be changing around you.

Sometimes your next big idea shows up in a season you never would have chosen. 🤍

And a little reminder: my Profit Leak Masterclass is TOMORROW!

If you’ve been wondering where there may be hidden opportunities inside your business to keep more of the money you’re already making, this is exactly what we’re going to dig into.

There’s still time to join us. Comment PROFIT and I’ll send you the details. 💰

Had the best time joining Ruthie Sterrett host of Ruthie Sterrett ✨Marketing Strategist We talked about real entrepreneu...
08/31/2026

Had the best time joining Ruthie Sterrett host of Ruthie Sterrett ✨Marketing Strategist

We talked about real entrepreneurship, burnout, messaging, and why “doing it all yourself” isn’t actually a badge of honor.

We got into:
✨ Why messaging has to come before marketing (and how one client 4x’d her revenue just by getting clear on who she serves)
✨ The “pass the face test” if someone can’t picture who you mean when you describe your business, your message is too broad
✨ What real burnout looks like when you’re building a business and raising littles at the same time
✨ Why asking for help is the thing that actually builds something that lasts

If you’ve ever felt like you’re saying yes to everything and getting nowhere, this one’s for you. Link in stories to listen 🎧

08/31/2026

You can have plenty of clients and STILL have a profitability problem.

In fact, some profit leaks are really good at hiding behind a busy business. 👀

Here are 3 signs I’d pay attention to:

→ Your revenue is growing, but your take-home pay isn’t.
→ You’re busier than ever, but you’re not sure which offers are actually making you money.
→ You’re making financial decisions based on what’s in your bank account instead of having a clear picture of your numbers.

Any of those sound familiar?

This is exactly why I’m hosting my Profit Leak Masterclass.

We’re going to look beyond “make more sales” and talk about what may actually be keeping more of your revenue from becoming PROFIT.

Because a busy business and a profitable business are not always the same thing.

And if you’ve already built a business that’s working, the next step may not be adding more.

It may be finding the leaks in what you already have. 💰

Comment PROFIT and I’ll send you the details.

When I look at this timeline, I don’t just see the businesses I’ve built.I see all the different versions of me I had to...
08/26/2026

When I look at this timeline, I don’t just see the businesses I’ve built.

I see all the different versions of me I had to become along the way.

I’ve opened businesses, co-owned them, created new brands, franchised, rebranded, pivoted and sold.

I’ve managed employees, navigated cash flow, made hiring decisions, questioned my pricing, taken risks and made plenty of decisions I’d probably make differently today. 😂

And I did all of it while life was happening, too.

I was raising a family and trying to be present at home.

Figuring out how to grow without letting the business take over everything else.

There were seasons when I was ready to grow and seasons when I needed to simplify.

Times when the opportunity was a YES and others when the smartest business decision was actually to let something go.

That’s probably one of the biggest reasons I coach the way I do today.

I know there isn’t one playbook that works for every entrepreneur in every season.

And sometimes you just need someone who has been there to sit beside you and help you figure out which one it is.

After 28 years, I’ve experienced a LOT of versions of entrepreneurship.

Now I get to use all of them to help other women build businesses that work for the season they’re in and the life they actually want to live.

And that might be my favorite chapter yet.

08/25/2026

Revenue can be growing while profit, freedom, and capacity are quietly shrinking.

One reason?

Habits.

The habits that helped you build your business can eventually become the same habits that keep it dependent on you.

In this week’s episode of Main Street Success Stories, I break down the four stages of business ownership:

🐙 Octopus — doing everything yourself with all 8 arms
🐘 Elephant — you have a team, but every decision still comes back to you
🦁 Lion — the business runs, but performs best when you’re present
🦅 Eagle — systems and leaders keep the business moving while you focus on strategy and growth

If you crave more from your business. Profit? Time? Peace of Mind? What am I missing that could help me gain some of this back?

Then tune in, learn about the habits of these four animals, why I named the business stages after them, and one step you can change or improve today to help increase gains in multiple areas of your business.

🎧 Listen to the latest episode of Main Street Success Stories on Apple, Spotify, YouTube. LInk in profile

Grateful for these words💙
08/21/2026

Grateful for these words💙

Fun morning speaking to a group of realtors and mortgage professionals GRAR GRAR today. Thanks to David Buko with Green ...
08/20/2026

Fun morning speaking to a group of realtors and mortgage professionals GRAR GRAR today. Thanks to David Buko with Green Crown Realty and My City Home Loans, Inc. NMLS #2468515 - Grand Rapids Branch for inviting me.

I shared how to Build to Last by reframing the thoughts that are holding you back, creating a daily action plan and developing habits to win. All areas that helped me grow a business for over 20 years.

It was also fun to work with one of your kids too!

If your event is looking for a speaker, reach out, I have a lot of topics I can cover! 😜

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Walloon Lake, MI
49796

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
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