Antoinette Gonzales Norris

Antoinette Gonzales Norris We sell businesses between $1M and $10M in revenue.

09/17/2026

Buyers: Due diligence is NOT the same for $500K and $5M deals. Make this mistake and seller trust erodes. Here's what buyers actually need to verify on a business under $1M, and why more is not always better.

In my next video, I'll talk about the due diligence required for $2M - $10M acquisitions.

09/15/2026

The right broker can say no on your behalf. But NOT every broker will. Here's how to know the difference before it costs you.

I share 5 ways to gain leverage before negotiations ever start in my full video, "What Is Retrading? And How To Protect Yourself From It."

Search "" on YouTube to watch and subscribe.

09/10/2026

Retrading works because business sellers wait until it's too late to build leverage. Here are 3 ways to take that leverage back before you ever sign with a buyer.

➡️ Check out my full retrading video, "What Is Retrading? And How To Protect Yourself From It," and subscribe on YouTube.

Heading to Mission Bay next week for the annual California Association of Business Brokers (CABB) conference. Two full d...
09/09/2026

Heading to Mission Bay next week for the annual California Association of Business Brokers (CABB) conference. Two full days of industry insights, best practices, market trends, and connecting with fellow brokers from across California, all in service of providing the best outcomes to my business owner clients. I'll share insights here after I return.

09/08/2026

Want a peek inside how lenders calculate financing and debt service for a real listing? For this lender-qualified premium landscaping business, I walk through SBA terms like loan amount, financing terms, DSCR, and cash flow after debt service.

This premium residential landscaping business has served the East Bay for close to three decades, and has built an outstanding reputation for quality, reliability, and long-term client relationships.

The business generates highly predictable, recurring revenue from ongoing maintenance contracts, supplemented by landscape construction, irrigation, lighting, and hardscape projects.

Immediate, durable foundation to grow from, and more demand than it can currently handle.

A California C-27 (landscaping) contractor's license is required. Great for an owner-operator with a C-27, or an investor can pair with an operating partner who holds the license.

➡️ Interested in this business? See link in comment below, or text/call me at (408) 320-8129.

09/03/2026

One small ask. Then another. Then another. This is what retrading actually looks like in real time, and what happened after we told the buyer, "no."

🍿 I break down exactly how retrading works, and how to shut it down, in my full YouTube video, "What Is Retrading? And How To Protect Yourself From It."

Search "" on YouTube to watch and subscribe.

09/01/2026

Buyers use this tactic on sellers, and most sellers never see it coming. So, which are you: the buyer hoping to renegotiate late, or the business owner about to get blindsided? You need to know this term before you're in that room.

🍿 Check out my full retrading video, "What Is Retrading? And How To Protect Yourself From It," and subscribe on YouTube.

08/27/2026

A business that sits on the market too long starts raising red flags with buyers, even if nothing is actually wrong with it. Here's how to avoid that trap.

Subscribe to The Bay Advisors YouTube channel. I share the exact math that keeps deals moving in the video: "The Math That MAKES or BREAKS Your Business Sale." Link in comment.

08/25/2026

This is a rare opportunity to acquire an established premium multi-service culinary business serving affluent households, families, corporate clients, and private event customers across the Bay Area.

Over its tenure, the business has evolved into a multi-revenue-stream culinary platform offering three distinct but complementary services. The combination of recurring and project-based revenue streams creates both stability and significant upside.

The business has built a strong reputation for quality, consistency, and client care, with a particular emphasis on health-conscious, thoughtfully sourced ingredients. Client retention is high, and the business benefits from meaningful word-of-mouth referrals within its target market.

Revenue has grown significantly over the last three years and is on track for $2M in 2026.

➡️ Interested in this business? See NDA link in my comment below.

08/20/2026

Rare opportunity to acquire a well-established, premium residential landscaping business serving the East Bay. The company has operated successfully for close to three decades and has built an outstanding reputation for quality, reliability, and long-term client relationships.

The business generates highly predictable, recurring revenue from ongoing maintenance contracts, supplemented by landscape construction, irrigation, lighting, and hardscape projects.

Immediate, durable foundation to grow from, and more demand than it can currently handle.

This acquisition is lender qualified. A California C-27 (landscaping) contractor's license is required.

Address

2950 Buskirk Avenue Suite 300
Walnut Creek, CA
94597

Telephone

+19252856779

Website

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