Eric0w Design

Eric0w Design Visit my website. http://eric0w.com/ Automotive Design Consultant. Strategic Product Planning.

10/08/2025

Over the past several months, I’ve been working closely with our talented team at Azur, who lead design and digital initiatives for our subsidiary NYTOP, on a complete rebuild and rebrand of the NYTOP website.

This was far more than a simple migration — we moved from Squarespace to a fully custom Framer-built platform integrated with Shopify, bringing in advanced animations, interactive features, and a significantly improved customer experience.

It was an intensive process that required collaboration, persistence, and technical precision. I’m proud of what we accomplished together and excited for what this means for NYTOP moving forward.

💻 Explore the new site: nytop.com

It’s been a while. Here are some of the new stuff we’ve been working on at NYTOP.
08/21/2023

It’s been a while. Here are some of the new stuff we’ve been working on at NYTOP.

I can’t believe what we have accomplished in the past 6 months at NYTOP (Not Your Typical Off-road Parts) .storeWhat sta...
04/09/2023

I can’t believe what we have accomplished in the past 6 months at NYTOP (Not Your Typical Off-road Parts) .store

What started as a case study of a market gap in the off-road vehicle accessories market at our strategy/consulting company, Azur, turned into an automtoive aftermarket brand that’s becoming well-recognized in the Toyota/Lexus off-roading community within such a short amount of time! We are seeing more and more of our NYTOP products out in the wild now.

I’m so excited for what’s to come in the next few years for NYTOP, and hopefully we will be seeing more products for different types of vehicles, for different OEM’s.

Visit our website https://nytop.store/ for more info!

Can’t wait to share with the world my company ‘s newest project in collaboration with and .Please come join us at the ...
04/07/2023

Can’t wait to share with the world my company ‘s newest project in collaboration with and .

Please come join us at the unveiling event on April 19th 5pm PDT at Arts District Brewing Company with Gravity Sketch!

Link in story highlight

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Week 5 of the sponsored class . The students are getting more proficient with using Gravity Sketch as a workflow fo...
10/19/2022

Week 5 of the sponsored class .
The students are getting more proficient with using Gravity Sketch as a workflow for their design projects.
Here are some screenshots of the students’ design work.

Week 2 of the sponsored class . Here are some screenshots of the virtual environments the students built and were p...
09/27/2022

Week 2 of the sponsored class . Here are some screenshots of the virtual environments the students built and were presenting in.

06/27/2022

Another clip of my models animated with Metahumans in 5
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06/08/2022

I’ve been playing with 5 lately. It’s such a powerful tool!
Here is a little clip I made using the Epic Games City Sample with one of the 3D models I designed and built in
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04/06/2022

What can you make in in 20 minutes? Here is a recording of a Collab session with transportation design students at . This was a group exercise during the Experimental Process and Form class today. The end result was an off-road pickup truck in a desert environment.
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Baja SUV? Quick sketch model done in ________________________
03/10/2022

Baja SUV? Quick sketch model done in
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Walnut, CA

Telephone

+15038806203

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