Optically animated artwork that engages, awes and inspires. Our CineSpinner™ animated suncatchers come to life and animate continuously as they gently rotate in a window: dancers dance, horses gallop and monkeys swing from vine to vine. Smart Move™ animated greeting cards spring to life as you open them: red hearts beat, black cats run and orange butterflies flap their wings. Eye Think’s optically
animated wonders can be found in galleries, museum shops and specialty gift stores around the world. Eye Think’s founder, filmmaker, artist, and inventor Rufus Butler Seder, has been fascinated with antique optical toys since he was young. About twenty years ago, he wondered if he could make a new sort of moving picture using no electricity, special lighting, or moving parts. After some experiment, he developed LIFETILES, optical glass-tiled murals that appear to come to life, move, and change when the viewer walks or rides by. For the past 16 years, Rufus has been designing large-scale, permanent installations of these “movies for the wall” in aquariums, science museums, train stations, and other public places around the globe. The worldwide success of LIFETILES inspired Rufus to develop a line of innovative optical toys based on his patented techniques. In 1999, he started Eye Think, Inc., which is the sole producer of the line of optically animated toys and gifts that are extensions of Rufus’ art. Imagine having three bestselling books on the NY Times kids’ bestseller list at the same time. With the release of Gallop! in 2008 and Waddle! in 2009, last year Rufus achieved just that. The public just can’t seem to get enough of his patented Scanimation®! Scanimation® is a technique that brings book pictures to life with art that literally moves. It’s impossible not to flip the page, and flip it again, and again, and again. Every child who opens these books will be amazed and delighted – and so will every parent! And be sure to watch for Rufus’ new Workman book, Star Wars Scanimation® hitting the shelves in Spring 2010. Rufus is also the principal inventor of the Rear Window™ motion picture caption system, distributed by WGBH TV’s Media Access group. The caption system enables deaf and hearing-impaired movie-goers in theaters across the United States to enjoy films side-by-side with everyone else.
