10/21/2026
“What do you do for a living?”
Probably the number one icebreaker question of all time.
But I think business owners sometimes have a problem with that question.
They answer with what their company does.
“I own a roofing company.”
“I own a restaurant.”
“I own a manufacturing company.”
That’s what you do.
But who are you without the company?
I think that’s an important question for business owners to wrestle with.
If you think of yourself as an investor in your business instead of simply the person who works there, you may make different decisions.
If the business isn’t performing, you don’t keep putting money into an investment forever just because you built it.
You look at the numbers.
You figure out what’s wrong.
You make a decision.
That decision might be to grow it, change it, bring in help, sell it, or shut it down.
I know that’s not an easy way to think about something you’ve poured your life into.
I’ve been there.
How would you describe yourself if you couldn’t use the name of your business?
Without data, I am just an idiot with an opinion. That’s why we track everything.
If you’re wrestling with a business decision, I’m always happy to have a conversation.