09/01/2026
How can a business doing millions of dollars in annual sales be worth more in pieces than as an operating company?
I just spent months trying to sell one.
Over 50 years in business.
Millions in annual revenue.
35 employees.
Significant inventory and equipment.
A recognized name in its market.
And very little cash flow.
My company contacted thousands of potential buyers. Strategic buyers. Competitors. Individual buyers. Investment groups.
People looked. Some really liked the business.
Three experienced industry buyers drove for hours, spent time with the owner, toured the facility and told us it was a good business and a good opportunity.
They didn't buy it.
That experience reinforced something every business owner needs to understand. Revenue is not value.
Assets are not automatically value either. A buyer can look at $1 million of inventory and equipment and still ask:
"After I pay for this business, employees, rent or a mortgage, debt and working capital, how much money is left for me?"
We explain adjusted earnings. We considered seller financing. We looked at strategic buyers who could eliminate duplicate expenses. We considered whether pieces of the company might be worth more than the whole.
None of that changed the basic problem. After servicing debt – the sellers couldn't even afford to liquidate. Wanting a deal doesn't create a deal.
Here is the lesson I would give to any owner:
Do not start preparing to sell when you are tired and ready to leave. Start years earlier.
Build profit.
Clean up expenses.
Reduce dependence on yourself.
Develop managers.
Create recurring revenue.
Control inventory.
Document your processes.
Make every dollar of revenue produce more cash.
Build the business you want to sell before you need to sell it.
What you don't know can be costly – we help eradicate uncertainty. You are not alone.
Without data, I am just an idiot with an opinion, that is why we track everything. Don’t take my word for it, look at our results. For business owners, sellers, and buyers in Oklahoma, I provide data driven insights and expert guidance on buying, selling, appraisals, and marketing—so you can make the best decision. For more information or to schedule a time to talk, visit my website.
https://www.bockusconsulting.com/