bjonesthepublicist

bjonesthepublicist “Helping you protect your brand’s image with [P]owe[R]ful advice.”

Ten years ago, I started my career in communications. I was living in Richmond, Virginia, four months post-grad school, ...
01/16/2026

Ten years ago, I started my career in communications.

I was living in Richmond, Virginia, four months post-grad school, applying to jobs with very few interviews while working part time at Bed Bath & Beyond to make ends meet. I had over eight years of customer service experience by this time across retail and healthcare and a graduate degree I thought would open doors to public relations roles. Nope! 🙂‍↔️

Then I came across a T-Mobile social media specialist job posting. It was technically customer support—but on social. I leaned into my retail and customer service experience during the interview process and got the job. I joined a cohort that eventually grew into a 200+ person team known as T-Force. 💖

My time in this role became my foundation. I learned about brand voice, community management, crisis-adjacent executive comms, and creative, culturally relevant rapid response. I raised my hand for projects, taught myself design (pre-Canva, very humbling), and found ways to grow within every opportunity I was given.

My path into public relations wasn’t linear or easy. I didn’t come from a well-connected background or have mentors opening doors for me. I built skills where I stood, created opportunities when they didn’t exist, and stayed focused on the long game. 🛣️

If you’re early in your career or feeling stuck: your starting point does not define your destination. Keep showing up, keep learning, and keep betting on yourself. 💪🏽

Happy  ! PR isn’t always glamorous, but it’s always rewarding. 😅 Shoutout to all my fellow publicists who make magic hap...
10/31/2024

Happy ! PR isn’t always glamorous, but it’s always rewarding. 😅 Shoutout to all my fellow publicists who make magic happen behind the scenes—and sometimes front and center. 🪄🫶🏽

This past quarter was nothing short of eventful. 😅 Here are my top 5️⃣ moments as PR and Marketing Manager at Fairfax Ci...
04/16/2024

This past quarter was nothing short of eventful. 😅 Here are my top 5️⃣ moments as PR and Marketing Manager at Fairfax City Economic Development.

1. Winter Fairfax City Restaurant Week was a huge success! 🍽️ I had the honor of appearing as a guest on ’s LION Lunch Hour and . Shoutout to our agency partners for securing tons of media coverage, including TV news, radio, podcasts, and online articles. I also managed to secure coverage in 11 articles with Patch.com. Many restaurant owners even reported that their best-performing days since opening occurred during RW. 🙌🏽

2. We celebrated 10 ribbon cutting ceremonies ✂️ at various Fairfax City businesses, from a yoga studio to locally owned restaurants. During each event, I interview the Mayor and business owners to be included in recap videos featured on the City’s social channels. 🎥

3. The opening of Fairfax City’s first dedicated pickleball facility made headlines! The story was covered by Northern Virginia Mag, FFXNow (2x), Patch, and Annandale Today. 🏓

4. During the winter months, outdoor artistic light installations could be found around . I pitched Illuminate Fairfax to media and landed inclusions in The Washingtonian (2x) and a number of other regional outlets. 📰

5. On the advertising front, I published 3 print ads including Virginia Business Magazine and in the 2024 Washington Nationals Program. I launched OOH ads for Restaurant Week on City buses and bus shelters. 🚍Additionally, we now have an ad campaign airing on and iHeart Radio. Thanks to for partnering with us! 🙏🏽

I’m proud of all that I’ve been able to accomplish in such a short time with the support of my team and external partners. 💛 Excited to see what the next quarter brings!

I don’t enjoy networking. As an introvert, I find it exhausting & difficult to spark up conversations with strangers. 😐🪫...
01/03/2023

I don’t enjoy networking. As an introvert, I find it exhausting & difficult to spark up conversations with strangers. 😐🪫

I’ve been pretty busy the past few weeks ‘forcing’ myself to engage in opportunities because in PR/Comms you kinda have to. 🤷🏽‍♀️ I recently received some great advice on how to effectively network by starting with the FROM method.

F 🟰 : Ask them if they have children, are a caregiver, married, etc. & spark up a conversation based on similarities or unique traits.

R 🟰 : What interests or activities are they into outside of work?

O 🟰 : What’s their current role? How long have they been working in X? What did they do previously?

M 🟰 : How did they get their start in that industry? What are they most passionate about?

Was this helpful? Let me know in the comments! ⬇️💬

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1-2 📍Hyattsville, MD
3-4 📍Norfolk, VA
5-7 📍Westlake, TX

A year ago today I joined The Martin Agency, Adweek’s Agency of the Year in ‘20 & ‘21. 🏆Being a PR grad student from  , ...
10/19/2022

A year ago today I joined The Martin Agency, Adweek’s Agency of the Year in ‘20 & ‘21. 🏆

Being a PR grad student from , the was at the top of my list of dream jobs when I first graduated. Fast forward to September 2021, I was approached by a recruiter on LinkedIn for the opportunity of a lifetime. ☺️

I’m so grateful for our fearless leader, Jaclyn Ruelle for creating the Cultural Impact Lab - an award-winning within the agency & giving me the opportunity to be a part of this amazing team. 🙏🏽

I’ve learned so much in such a short amount of time on culturally relevant & timely PR, how to juggle multiple accounts/clients & how to think outside of the box when storytelling.

I’m honored to have been in the same rooms as so many incredibly talented & supportive individuals at Martin! So it’s bittersweet to have made the decision to leave for another great opportunity. 🥲

Thank you for everything Martin. You will be missed! ❤️

Fireworks 🎆, sharks 🦈 & Amazon Prime Day 🛍 - swipe for a list of this months cultural moments. Plan your content, promos...
07/06/2022

Fireworks 🎆, sharks 🦈 & Amazon Prime Day 🛍 - swipe for a list of this months cultural moments. Plan your content, promos & media pitching accordingly. 📆

Your natural hair and protective style is professional. 👩🏽‍🦱👩🏾‍🦱👩🏿‍🦱 Happy  ! 👑 According to a 2019 research study by , ...
07/04/2022

Your natural hair and protective style is professional. 👩🏽‍🦱👩🏾‍🦱👩🏿‍🦱 Happy !

👑 According to a 2019 research study by , a Black woman is 80% more likely to change her to meet social norms or expectations at work. I can attest to this as I’ve definitely straightened my hair for job interviews and taken out braids before in-person work functions.

👑 On March 18, 2022, the U.S. House of Representatives passed the , which stands for “Creating A Respectful and Open World for Natural Hair.” If a companion bill passes in the Senate, it would make hair discrimination based on the texture of natural hair illegal under Titles VI and Title VII of the Civil Rights Act of 1964, the Fair Housing Act, and other Federal civil rights laws.

➡️ Visit crownact.com to discover resources on the movement.

Excited to share that I’ll be speaking at the Social Media Strategies Summit on 6/7! 😊 On day 1 of the virtual conferenc...
06/03/2022

Excited to share that I’ll be speaking at the Social Media Strategies Summit on 6/7! 😊

On day 1 of the virtual conference I’ll be discussing social media rapid response and how to leverage cultural moments for brand awareness.

I’ve previously worked in corporate social media for 5 years and look forward to sharing a rapid response example from one of our accounts at .

Tap the link to register ➡️ https://bit.ly/3GOq62T

With temperatures now in the 90s, you don’t need a calendar to tell you that summer is here.☀️🥵⠀⠀⠀⠀⠀⠀⠀⠀⠀In addition to i...
06/02/2022

With temperatures now in the 90s, you don’t need a calendar to tell you that summer is here.☀️🥵
⠀⠀⠀⠀⠀⠀⠀⠀⠀
In addition to it being beach and travel season, have fun with these cultural moments when your brand or product to media outlets and creating this month. 🗓
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