Throughline

Throughline Design Thinking, Information Design Consultancy, Visual Information Maps, Infographics, Branding, Strategy We are .

At Throughline, Inc., formerly Maga Design Group, we drive enterprises from intent to measurable impact.

12/23/2022

From all of us at Throughline: happy holidays!

From the entire Throughline community - thank you for ongoing support, partnership and commitment to being !
11/24/2022

From the entire Throughline community - thank you for ongoing support, partnership and commitment to being !

This Veterans Day, we recognize the crucial work, ongoing service and sacrifice of our veterans. We’re proud to work alo...
11/11/2022

This Veterans Day, we recognize the crucial work, ongoing service and sacrifice of our veterans. We’re proud to work alongside you on our team and through our partnerships across DoD. Our CEO, Scott Williams, shared his connection to this day below:

"Today, we honor the millions of US veterans who have served our nation and acknowledge the sacrifices they and their families made to keep our country safe. As the grandson of two decorated soldiers (World War II and Korea, respectively) and the stepson of a Vietnam War pilot, I cannot overstate my appreciation for their extraordinary dedication, courage and heroism.

The work Throughline does on behalf of the military has deepened my respect and admiration and it has been a privilege to work alongside those in uniform and the dedicated civilians that support them.

Those among us that have earned the title of "American veteran" answered the call to serve our nation and defend our ideals of liberty and democracy. Without them, America would be a very different place.

Thank you to our team members that have bravely served our nation and to the families that have supported them."

We're excited to welcome the newest Throughliner to our team - Lauren Bruns!
11/04/2022

We're excited to welcome the newest Throughliner to our team - Lauren Bruns!

10/28/2022

UPDATE: Our winner has been chosen. Congrats Liz! Check out the comments section for a snapshot of her design. And thank you to everyone who participated. We hope you had a happy Halloween!

Calling all spooky creatives! We're challenging you to show us your best pumpkin carving design WITHOUT using triangles for the eyes and nose. All designs and kinds are welcome! The winner will receive a box of curated candy sure to beat any trick or treating haul you bring in this weekend.

When: Open from today (Oct. 28th) through November 2nd

How to Enter: Tag us in an Instagram post or send us a direct message on Instagram with your pumpkin! (https://www.instagram.com/throughlineinc/)

Open to all who wish to participate!

To honor we want to highlight the Movimiento Muralista (Muralism Movement) and how the power of visual communication t...
10/13/2022

To honor we want to highlight the Movimiento Muralista (Muralism Movement) and how the power of visual communication transformed Latin America.

Following the Mexican Revolution in 1920, the Mexican government sought to revitalize the people and communicate the country's story with everyone—including those who were illiterate. The government commissioned artists to paint murals in public spaces, such as federal buildings and schools, to instill pride and ignite social change. The movement built an entirely different language through visuals and used art as a communication tool. Though the movement was popularized in Mexico, Muralism has since grown throughout all of Latin America.

At Throughline, we believe in the power of visualization and humanizing complex communications. Today, Latine muralists apply the same principles by using murals as visual platforms to raise awareness, universalize messages and inspire connection.

Swipe through the next few slides to learn about a few of the many Latine muralists keeping the tradition alive.
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First Artist: COLOMBIA - Gleo https://lnkd.in/e6kWdFHM
Colombian artist Gleo produces colorful and captivating portraits across urban landscapes to highlight human connection. She participates in political conversations through her murals while maintaining that public spaces are for everyone and belong to no one.

Second Artist: MEXICO - The Lapiztola Collective https://lnkd.in/eFwBEkuz
Lapiztola is a partnership between Mexican artists Roberto Vega and Rosario Martinez. Inspired by the political upheaval in their state of Oaxaca, they create work to communicate with the public condemning injustices and advocating for positive change.

Third Artist: URUGUAY - "Theic" Camilo Nuñez https://lnkd.in/egsisctV
Born in Uruguay, Camilo "Theic" Nuñez utilizes the foundations of classical art to uplift the diverse identities in the cities where his murals reside. He is motivated on humanizing local communities and sharing their stories to nourish their pride and belonging.

On Indigenous Peoples’ Day, we recognize the diverse stories, histories, and cultures of Native American and Indigenous ...
10/10/2022

On Indigenous Peoples’ Day, we recognize the diverse stories, histories, and cultures of Native American and Indigenous Peoples in the Americas. As we reflect upon the ongoing fight against current and historical injustices, we also celebrate generations of indigenous resilience, resistance, and creative expression.

Below, check out some of our favorite contemporary indigenous artists and designers. Who’s on your list?

Wendy Red Star, Multimedia Artist, Apsáalooke: https://www.instagram.com/wendyredstar/

Frank Buffalo Hyde, Painter, Nez Perce/Onondaga: https://www.instagram.com/frankbuffalohyde/

Sadie Red Wing, Graphic Designer, Lakota/Dakota: https://www.instagram.com/sadieredwing/

Jeffrey Gibson, Painter and Sculptor, Choctaw/Cherokee: https://www.instagram.com/jeffrune/

We're excited to welcome our newest Throughliners - Polina Leonovich, Alex Dean, and Larisa DaSilva! Their diverse backg...
10/04/2022

We're excited to welcome our newest Throughliners - Polina Leonovich, Alex Dean, and Larisa DaSilva! Their diverse backgrounds and experiences add incredible value to our team.

09/28/2022

We're excited to share the work that received 5 GD USA Magazine awards! We're always proud to deliver creative solutions for our clients as well as our own organization that fuel an mindset.

Strengthening Cyber Safety Through Storytelling: With the safety of critical stakeholders and key assets top-of-mind, th...
09/22/2022

Strengthening Cyber Safety Through Storytelling: With the safety of critical stakeholders and key assets top-of-mind, the U.S. Postal Service (USPS) recognized cybersecurity as essential to protecting the organization and its goals. To counteract cyberthreats, USPS formed the Corporate Information Security Office (CISO), but faced the challenge of effectively communicating with over 250,000 Postal employees. Determined to help cut through the noise, Throughline swooped in to support USPS-wide efforts to shift its culture surrounding security.

Throughline leveraged visual storytelling to craft a visual identity for CISO, including the name and logo that would appear on its communications to USPS staff: CyberSafe at USPS™. From posters to videos to intranet pages, Throughline developed a communications plan that balanced repetition and novelty, while employing a diverse portfolio of marketing materials to educate employees.

Ultimately, Throughline’s work helped empower USPS employees to take responsibility for maintaining proper cybersecurity. CISO’s visual identification reinforced its relationship to USPS employees, who actively learned new methods of protection through monthly campaigns and regular cybersecurity reminders.

For more detail on this case study, check out our website: https://bit.ly/3UxwFNO

Tech Support - we all benefit from our tech teams even if we don't always take the time to acknowledge it. To close the ...
09/20/2022

Tech Support - we all benefit from our tech teams even if we don't always take the time to acknowledge it. To close the gap between our IT experts and the broader company, Throughline hosts To Tech With It sessions. For 30 minutes, our tech team has the full attention of the organization and can cover everything from the latest app updates to important security messages - with all the memes you could want. Tech support and health is important, so we make it a priority on the calendar!

For those who are , what better way to end the week than with some food for thought? That’s the idea behind Throughline...
09/13/2022

For those who are , what better way to end the week than with some food for thought? That’s the idea behind Throughline’s recurring Thank Goodness It’s Throughline Friday (TGITF) series, which promotes knowledge sharing among our team through employee-led presentations. As part of TGITF, Throughliners have shared insights on adding interactivity to client work, setting creative resolutions, understanding Enneagram types and more. And for our curious and inventive team members, you never know when learning something new will spark inspiration for their next big idea.

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