Capital Performance Group

05/07/2024

Capital Performance Group monitors the quarterly financial performance trends of publicly traded banks, provides opinions on the implications for the industry, and highlights the strategies required to deliver top-tier performance going forward. See our 1Q24 Quarterly Bank Report here! https://conta.cc/4bjf6c2

04/30/2024

Check out Ally Akins latest article in ABA Banking Journal to discover the exciting potential of marketing automation for bank marketers. Explore how automation can revolutionize customer engagement, campaign strategies, and overall business growth by streamlining marketing tasks and processes.

Email, analytics, social media, lead generation and customer personalization among leading uses.

01/04/2024

CPG's Marketing Team has identified 5 bank marketing trends for 2024! https://loom.ly/kHaxkqw

As banks contemplate budget pressures, limited data analytics resources and other challenges, they will need to rely on confidence and tenacity.

11/21/2023

Learn how to reposition Marketing from an expense to an investment that can be optimized over time. Read Ally Akins new ABA Banking Journal article! https://loom.ly/Ws_SiyI

When important measurements are in place, marketers can take rightful credit for all they have produced, speak the language of bank executives and demonstrate financial value.

10/27/2023

Data-driven decision making and the right balance of digital and traditional media can lead to a more far-reaching and effective approach to attracting and retaining customers. https://loom.ly/PZNfZWs

Following the pandemic, more marketing leaders were asked to justify their expenditures and programs in terms of what tangible results were being generated.

10/20/2023

An analysis of marketing spending by banks with < $2B in assets suggests a budget increase would be the wiser choice for those seeking growth in deposits or loans. CPG partnered with Financial Brand on this study. https://loom.ly/XXMJFa4

Amid deposit pressure industrywide, a study of banks with under $2 billion of assets makes a case for boosting marketing budgets for growth.

10/11/2023

CPG's Ally Akins and Mark Gibson joined forces with the American Bankers Association to conduct a nationwide survey of bank marketers. The aim was to gain insights into the prevailing trends and emerging themes in the field of marketing staffing, resource allocation, and scope. https://loom.ly/TknRObI

In 2023’s challenging environment, ensuring your team has the right allocation of staff and agency resources.

09/28/2023

CPG collaborated with The Financial Brand to conduct data analysis for this study. We analyzed the marketing spend of banks with assets from $2-$10B in relation to the growth of loans, deposits, and revenue.
https://loom.ly/rMTNZnc

This analysis of bank marketing budgets looks at what the payoff is, with data to benchmark whether your budget and results are keeping pace.

09/25/2023

Supercharge your digital marketing! Most business and commercial bankers have yet to take full advantage of what the new digital marketing tools can provide, but those who have are never turning back. Read Mark Gibson's new ABA article and join him this week at the ABA Bank Marketing Conference! https://loom.ly/fAwoogM

Here are best practices for data-driven digital marketing to boost business and commercial banking sales productivity.

08/16/2023

The role of the bank marketing function is continuing to evolve to become more critical to overall enterprise, according to a new survey of bank marketers conducted by American Bankers Association. Read Mark Gibson's new article: https://loom.ly/DrzuuPM

‘We are transforming our marketing organization to prioritize targeted data-driven customer acquisition and lead generation programs.’

08/02/2023

We monitor the quarterly financial performance trends of publicly traded banks and provide opinions on the implications for the industry. Read the 2Q23 Bank Report here: https://loom.ly/fvNhoW4

Financial Services Consultants

07/26/2023

Capital Performance Group is proud to partner with the American Banker for another year of ranking the Top Performing Banks. Take a look at this year's ranking of banks with $50B+ in total assets. https://loom.ly/bQg8Xsk

Stock prices of banks on this annual list of top performers with at least $50 billion of assets have fallen with the rest of the industry's shares. Executives say their strong fundamentals will win over doubters.