10/17/2024
Our CEO Semhar Araia is featured in The Africa Report on her leadership and experience in diaspora engagement.
Dubbed "Washington's diaspora whisperer", Semhar's journey and commitment to amplifying diaspora impact is more common and relatable to more global audiences than you might think.
Diaspora policy and diaspora engagement may feel like a new concept to you, but diaspora communities are incredibly powerful drivers of local and global development.
Don't believe us? Look at the sheer size of diaspora communities by population alone.
Globally, the IOM - UN Migration agency reports there are 280 million international migrants worldwide.
Notice, this is only referring to first-generation migrants. When you factor in second-generation children and multi-generational descendants, this number increases exponentially. In the US, second-generation Americans now make up at least 36 million people, hailing from African, Arab, Asian, Latino, Caribbean and European diaspora communities. This reflects the growing existence and influence of diasporas in shaping policy outcomes, economic growth, culture and public opinion.
Whether you're in the public or private sector, tech, health, media, or any other industry, it’s essential to recognize that diaspora communities are integral to your audience and market.
Failing to engage with them means missing critical voices and opportunities for impact.
Take a moment to reflect on your organization’s goals:
1) Are you identifying and including diaspora stakeholders as a part of your market, constituency, or target audience?
2) Are you creating opportunities and incentives to raise awareness and generate support or interest from diasporas?
3) Are you intentionally including the perspectives of diasporas in your marketing and communications strategy?
Now is the time to revisit your goals and include diasporas as a part of your strategy.
The Diaspora Academy is here for you - whether you're at an institution or you're an individual interested in diaspora engagement. It's the honor of my life to amplify diaspora impact and support diaspora changemakers and allies interested in elevating diaspora engagement.
The Eritrean-American entrepreneur is helping Africans in the US reach new heights in business and advocacy.