TargetSmart

Name: TargetSmart
Address: Washington D.C., DC, US
Telephone: +12024705100

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TargetSmart is the leading data, research, and media buying provider for Democratic campaigns and progressive organizations. Visit www.targetsmart.com

These services include:

- Voter Registration and Consumer Marketing Lists
- Contact Information Verification and Append Services
- Voter File Matching and Registration Reporting
- Data Consulting and Sourcing
- Data Quality Analysis and Services
- Custom Data Solutions

Want to learn more?

09/17/2026

Not every voter fills out their whole ballot the same way.

That's why we built TargetSmart's new Democratic Ticket-splitter Score, an exciting model that helps campaigns identify districts where voters are open to backing a Democrat at the bottom of the ticket despite voting Republican at the top.

📊 We analyzed this model geographically and found some interesting patterns. Across 12 states in 2024, the President/State House pairing produced the biggest gaps, averaging a 22.1% swing in Democratic performance between the two races.

🎯 It gets even more useful at the district level. In Ohio's swing HD-60, nearly 9 in 10 voters fell into the highest ticket-splitting deciles, pointing to a real persuasion opportunity hiding in plain sight.

💡 The takeaway: the new Democratic Ticket-splitter Score helps campaigns figure out where to target more effectively. Layer it with partisanship and turnout scores, and you get a sharper, more efficient persuasion universe.

Worth a read for anyone building targeting strategy ahead of 2026! Link to the full article in the comments.

09/15/2026

🗳️ Today is National Voter Registration Day.

Every election starts with an opportunity to participate. Making sure you’re registered and your information is up to date is an essential first step.

✅ Visit Vote.org, HeadCount.org, BallotReady.org, TurboVote.org or your local registration org to check your voter registration information and confirm you’re registered today!

09/10/2026

Getting voters to the polls is only part of the challenge. What happens once they’re there?

Some voters participate in high-profile races but skip contests farther downballot. TargetSmart’s new Roll-off Score helps campaigns identify where that behavior is more likely to occur and turn historical election results into more actionable voter intelligence.

📊 The scale is significant. TargetSmart’s analysis found an average state legislative roll-off rate of 16.44% nationally, meaning roughly 16 out of every 100 ballots cast did not include a vote in the state legislative race analyzed.

🎯 By combining roll-off propensity with partisanship and turnout data, campaigns can move beyond simply asking “Who is likely to vote?” and start identifying voters who my need additional encouragement to continue downballot.

🔎 Interested to see how the Roll-off Score could sharpen your targeting and GOTV strategy ahead of the midterms? Read the full analysis by Lindsay Veazey and Sara Stephenson linked in the comments below to learn more.

09/08/2026

Is the 2026 Democratic primary electorate really a "youth revolt"? Our preliminary analysis says: not quite.

Using TargetSmart's newly enhanced VoterBase data, we dug into the demographics behind this cycle's DSA-vs-establishment primary battles, and the real story isn't generational; it's about a shifting electorate.

📈 In PA and OH, the share of Dem primary voters who are people of color has grown 8-9 points over the last four cycles. In IL, it's up 12 points, with a clear acceleration in 2026.

👫 Yes, voters aged 18-29 made up a bigger share of the electorate than in 2024 (GA jumped from 5% to 11%). But zoom out, and 2026 looks a lot like 2022, and lower than 2020.

The takeaway: the "generational struggle" narrative doesn't seem to hold up. The more durable shift isn't that Democratic primary voters are suddenly younger; it's that the electorate is becoming substantially more diverse.

Read the full breakdown linked the comments. 👇🏾

09/01/2026

Last week, we shared how TargetSmart's latest VoterBase update is strengthening targeting across nine key Senate battleground states. Here's another angle worth paying attention to: 2024 non-voters and the implications for the 2026 midterms. 🔍

Registrants who didn't vote in 2024 updated at +22.0% nationally and +22.9% in swing states, well above the +14.3% and +13.9% lift seen among those who did vote.

In other words, the update is closing coverage gaps fastest among the exact voters campaigns have historically struggled to bring into the electorate. That's not a small thing heading into the 2026 midterms.

Non-voters aren't unreachable, they're often just under-modeled. Better coverage here means campaigns can build persuasion and turnout universes around real data instead of guesswork, right where the opportunity to grow the electorate is greatest.

Explore the full breakdown linked in the comments section. 👇🏽

08/27/2026

Last week, we announced the largest demographic data enhancement in VoterBase history. Here’s what it could mean for the fight for the Senate. 🗳️

Across nine targeted states (AK, GA, IA, ME, MI, NH, NC, OH, TX), coverage lifted +16.4% for all voters and +19.8% for voters of color. 🚀

For campaigns in competitive statewide races, better data means sharper targeting and stronger outreach to the voters who could decide the balance of power.

Get the state-by-state breakdown in our full analysis, linked in the comments below. 👇🏽

08/24/2026

The best data in politics is reaching even more of the Democratic coalition.

Last week, TargetSmart rolled out the largest demographic data enhancement in VoterBase history. The update enriched 38.4 million records, bringing enhanced demographic coverage to 90.4% of all 232.7 million registered voters nationwide.

The update closed long-standing coverage gaps for the voters campaigns most need to reach. Young voters, people of color, and highly mobile urban populations have historically been the hardest to model accurately, because demographic data coverage has lagged behind the average.

Not anymore.

Coverage gains across the board:

✊🏾 Black voters: +22.7%
🌎 Hispanic/Latino voters: +19.4%
⚡ Young voters: +21.0%
🏙️ City dwellers: +19.7%
🔵 Registered Democrats: +18.9%

For campaigns, this means more coverage, better targeting, and a stronger path to turning out voters in 2026.

To learn more, check out the link in the comments section.

08/19/2026

📊The best data in politics just got better.

Today, TargetSmart released the largest-ever demographic data enhancement to VoterBase in company history, and the biggest gains landed exactly where campaigns need them most.

TargetSmart has enriched 38.4 million registered voter records with new demographic data, a +16.5% lift over previous national coverage. 📈

That brings total enriched records to 210.3 million, meaning 90.4% of all 232.7 million registered voters nationwide now have enhanced demographic data behind them.

More coverage means sharper targeting, better predictive models, and stronger outreach for campaigns heading into 2026. 🎯

Curious to see how the VoterBase update impacts your campaign? Link to the full article in the comments.

04/02/2026

Want to know why targeting voters and actually reaching them are still two different things?

We’ve gotten really good at identifying who we should be talking to. Connecting that to real, consistent voter contact across channels is still a work in progress.

Our CEO Liz Walters gets into that gap, and what it takes to close it, on The Great Battlefield podcast. Check it out (link in comments).

03/27/2026

🚨🚨🚨 HOT OFF THE PRESS! 🚨🚨🚨

We'd like to congratulate Sara Stephenson, Michael Muller, and the TargetSmart Research Solutions Team for their incredible work and well deserved recognition at The Pollies this week!

Great polling, top tier modeling, and expert media buying doesn’t just measure public opinion, it shapes campaigns, sharpens strategy, and drives real outcomes- just ask New Jersey 😉 .

The caliber of work they deliver for our clients is second to none, and we're so happy they've been recognized for their abilities!
Your TargetSmart family is so proud of you!

Address

Washington D.C., DC

Telephone

+12024705100

Website

http://www.targetsmart.com/

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