Keys Group, LLC

Keys Group, LLC The Keys Group provides strategic consulting and communications services for clients, offering regulatory, legislative, and public affairs solutions.

With more than 50 years in policy experience covering agriculture, food safety, trade, animal health, taxes, farm credit, rural infrastructure, food aid, and industry relations, the Keys Group team adapts creative, scalable approaches to individual client needs. Working for clients such as Zoetis, JBS, BPI, AdvancePierre Foods, Arrowsight, Rural Community Colleges, and other industry leaders, Keys Group has the depth of experience you need to successfully navigate any challenge.

The Most Sophisticated, State-of-the-Art Facility Ever Imagined: Meatingplace Exclusive
03/23/2026

The Most Sophisticated, State-of-the-Art Facility Ever Imagined: Meatingplace Exclusive

Meatingplace got an exclusive, first look at Empirical Foods Inc.’s Garden City, Kan., plant. Captured here in video, see what Nick Roth, president of Empirical Technology and Empirical Innovation, meant when describing the company’s aspiration of building “the most sophisticated, state-of-the...

Join Matt Perrier as he visits weekly with interesting, thoughtful, entertaining individuals within the beef community. ...
02/02/2026

Join Matt Perrier as he visits weekly with interesting, thoughtful, entertaining individuals within the beef community. Conversations will inspire curiosity and creativity while maintaining the independent spirit and practical nature for which ranchers are known.

Practically Ranching

Chandler Keys grew up on a family farm in Maryland. In addition to helping his family raise purebred Angus cattle and grow various grain crops, he was active in 4-H and other agriculture clubs. After earning his Bachelor’s degree from the Universi...

01/08/2026

Under President Trump’s leadership, common sense, scientific integrity, and accountability have been restored to federal food and health policy.

For decades, the Dietary Guidelines favored corporate interests over common-sense, science-driven advice to improve the health of Americans.

That ends today.

The new Dietary Guidelines call for prioritizing high-quality protein, healthy fats, fruits, vegetables, and whole grains—and avoiding highly processed foods and refined carbohydrates.

https://realfood.gov/

01/08/2026

While some regions are performing more strongly than others, favorable feed costs and healthy consumer demand are expected to boost the industry globally heading into 2026.

01/08/2026

Analysis shows beef packers are losing money while paying record cattle prices, contradicting political claims they're manipulating the market.

01/08/2026

It’s easy — and sometimes justified — to take shots at the big beef packers. When times are good and beef prices are rising, stories about packer profits make headlines and fuel criticism from producers, politicians, and the national media. But anyone who thinks those years tell the whole stor...

01/08/2026

While U.S. beef production fell 3.9% to 11.8 million tons in 2025, Brazil's beef production surprisingly increased. Rabobank, for example, expected a decline, but now sees 0.5% growth to 12.5 million tons carcass weight equivalent in Brazil.

Great news for agriculture in Virginia! Congratulations Wilmer!
01/08/2026

Great news for agriculture in Virginia! Congratulations Wilmer!

Join us in congratulating Wilmer Stoneman III on his appointment as the Virginia state executive director of the U.S. Department of Agriculture Farm Service Agency. In this three-year appointment, Stoneman will be working on behalf of the state’s farmers under the direction of U.S. Secretary of Agriculture Brooke Rollins.

Stoneman most recently served as vice president of agriculture, development and innovation at Virginia Farm Bureau Federation.

He began his career at Farm Bureau in February 1995 as an assistant director in the Public Affairs Department, was promoted to associate director of governmental relations, and eventually was appointed as director of Farm Bureau’s Commodity/Marketing Department. He was founder and executive director of the Virginia Foundation for Agriculture, Innovation and Rural Sustainability—a division that fosters sustainable agricultural economic development opportunities that empower farmers, agribusinesses and their communities.

We’re grateful for his years of service to Virginia Farm Bureau Federation and look forward to working with him in this new role.

NPR: Why beef prices are higher than ever (and shoppers are finally resisting)
09/18/2025

NPR: Why beef prices are higher than ever (and shoppers are finally resisting)

American ranchers are raising the fewest cows in decades. Through the price increases, American shoppers have stayed loyal to their love of burgers and steaks — until now.

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