ASHER Strategies

ASHER Strategies ASHER Close Deals Faster

ASHER| Global Leaders in Growth Strategies was founded by John Asher and is now a global leader specializing in the development of sales strategies, sales and marketing education, strategic planning facilitation and business development process workshops.

Performance problems rarely start with performance. They start during the hiring decision.When role expectations are unc...
05/31/2026

Performance problems rarely start with performance. They start during the hiring decision.

When role expectations are unclear, and motivation or pressure response is not evaluated, issues show up later as missed targets and difficult coaching.

What looks like a performance issue is often an alignment issue.

APQ provides structured behavioral insight before the hire, helping leaders understand how someone is wired to perform, communicate, and respond under pressure.

Clarity before hiring leads to stronger performance after.

👉 Take the “Is the APQ for Me?” quiz to determine whether your hiring process is built for long-term alignment:
https://www.asherstrategies.com/is-apq-right-for-me-quiz/

05/31/2026

The brain does not buy with logic first. It buys with emotion. 🧠

Visual storytelling activates that emotional response faster than words alone. That is why video, images, and simple messaging drive stronger engagement.

But ex*****on depends on how well your team connects, adapts, and communicates.

APQ provides the behavioral clarity to make that connection more consistent.

👉 Learn how to coach your team to influence buyers at this level:
https://www.asherstrategies.com/watch-the-apq-sales-aptitude-assessment-demo/

Skill can be trained. Wiring cannot be guessed. 🧠I have seen many teams try to coach around performance issues that were...
05/29/2026

Skill can be trained. Wiring cannot be guessed. 🧠

I have seen many teams try to coach around performance issues that were never skill problems to begin with. They were alignment issues.

Training works when the foundation is right. When it is not, ramp time stretches, and results stay inconsistent.

APQ identifies motivation patterns, communication tendencies, and cognitive agility upfront, so development efforts are focused and intentional.

Understand your team, coach with clarity, and drive better sales outcomes.

👉 See if the APQ is right for your team. Take the quiz: https://www.asherstrategies.com/is-apq-right-for-me-quiz/

Most leaders see APQ as a hiring tool. I see it as a leadership tool.Hiring is only the starting point. What matters is ...
05/27/2026

Most leaders see APQ as a hiring tool. I see it as a leadership tool.

Hiring is only the starting point. What matters is how you lead after the decision is made.

When you understand motivation drivers, communication tendencies, and how individuals respond under pressure, leadership becomes more precise. Expectations are clearer. Roles are better aligned. Coaching becomes more effective.

APQ provides that level of clarity, turning day-to-day leadership into a more intentional and consistent process.

👉 Determine whether structured behavioral clarity belongs in your leadership strategy: https://www.asherstrategies.com/watch-the-apq-sales-aptitude-assessment-demo/

Predictable performance is not an accident.I have seen teams work harder without seeing consistent results. Effort is no...
05/26/2026

Predictable performance is not an accident.

I have seen teams work harder without seeing consistent results. Effort is not the issue. Alignment is.

When individual wiring does not match role demands, performance becomes inconsistent. Results fluctuate. Coaching becomes reactive.

Consistency comes from clarity.

APQ provides structured insight into suitability, motivation patterns, and pressure response, helping leaders align people to roles before inconsistency impacts revenue.

Built for sales, validated by science.

👉 Take the “Is the APQ for Me?” quiz to evaluate whether your hiring and coaching strategy supports consistent performance:
https://www.asherstrategies.com/is-apq-right-for-me-quiz/

Role clarity starts with behavioral clarity.Different sales roles require different strengths. Prospecting, account mana...
05/21/2026

Role clarity starts with behavioral clarity.

Different sales roles require different strengths. Prospecting, account management, and leadership each demand a different way of thinking and communicating.

When alignment is off, performance stalls and frustration builds.

APQ identifies the behavioral fit for each role, helping leaders place people more intentionally and scale with less friction.

Understand your team, coach with clarity, and drive better sales outcomes.

👉 See if the APQ is right for your team. Watch the short demo: https://www.asherstrategies.com/watch-the-apq-sales-aptitude-assessment-demo/

05/01/2026

In my experience, sales success is not built on one factor. It is built on five:

1️⃣ Product knowledge
2️⃣ Sales skills and tools
3️⃣ Suitability for sales
4️⃣ Motivation
5️⃣ Structured sales and marketing processes

Most teams invest in training and tools. But consistent performance also depends on hiring the right people, understanding what drives them, and aligning roles intentionally.

APQ strengthens the suitability and hiring side by providing structured, science-backed behavioral insight before decisions are made.

👉 See how sales leaders predict performance before they hire: https://www.asherstrategies.com/watch-the-apq-sales-aptitude-assessment-demo/

04/29/2026

In sales, "different" wins.

Buyers make faster decisions when the value is clear and distinct. When everything sounds the same, conversations default to price.

The strongest teams I have worked with know how to communicate why they are the best choice, not just one of many.

APQ provides structured behavioral insight that strengthens emotional intelligence, helping salespeople align with buyer drivers, communicate distinctions clearly, and move decisions forward with confidence.

👉 Take the “Is the APQ for Me?” quiz to see if structured behavioral insight can strengthen how your team communicates and competes:
https://www.asherstrategies.com/is-apq-right-for-me-quiz/

Sales performance is built on fundamentals.The top-selling skills include:1️⃣ Focusing on the right prospects2️⃣ Researc...
04/24/2026

Sales performance is built on fundamentals.

The top-selling skills include:
1️⃣ Focusing on the right prospects
2️⃣ Researching and challenging buyers
3️⃣ Using emotional intelligence
4️⃣ Building rapport
5️⃣ Differentiating your message
6️⃣ Handling objections
7️⃣ Closing effectively
8️⃣ Managing accounts
9️⃣ Expanding relationships
🔟 Generating referrals

These skills can be taught. But how well they are applied depends on how each individual is wired.

APQ provides structured behavioral insight into motivation, communication, and performance under pressure, helping leaders develop these skills with precision instead of guesswork.

👉 Explore how the APQ solves problems for sales teams and turns better talent decisions into measurable sales results:
https://www.asherstrategies.com/problems-we-solve

Address

1300 13th Street NW, Apt 608
Washington D.C., DC
20005

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

(202) 469-7489

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