ASHER Strategies

ASHER Strategies ASHER Close Deals Faster

ASHER| Global Leaders in Growth Strategies was founded by John Asher and is now a global leader specializing in the development of sales strategies, sales and marketing education, strategic planning facilitation and business development process workshops.

Skill can be trained. Wiring cannot be guessed. 🧠I have seen many teams try to coach around performance issues that were...
05/29/2026

Skill can be trained. Wiring cannot be guessed. 🧠

I have seen many teams try to coach around performance issues that were never skill problems to begin with. They were alignment issues.

Training works when the foundation is right. When it is not, ramp time stretches, and results stay inconsistent.

APQ identifies motivation patterns, communication tendencies, and cognitive agility upfront, so development efforts are focused and intentional.

Understand your team, coach with clarity, and drive better sales outcomes.

👉 See if the APQ is right for your team. Take the quiz: https://www.asherstrategies.com/is-apq-right-for-me-quiz/

Most leaders see APQ as a hiring tool. I see it as a leadership tool.Hiring is only the starting point. What matters is ...
05/27/2026

Most leaders see APQ as a hiring tool. I see it as a leadership tool.

Hiring is only the starting point. What matters is how you lead after the decision is made.

When you understand motivation drivers, communication tendencies, and how individuals respond under pressure, leadership becomes more precise. Expectations are clearer. Roles are better aligned. Coaching becomes more effective.

APQ provides that level of clarity, turning day-to-day leadership into a more intentional and consistent process.

👉 Determine whether structured behavioral clarity belongs in your leadership strategy: https://www.asherstrategies.com/watch-the-apq-sales-aptitude-assessment-demo/

Predictable performance is not an accident.I have seen teams work harder without seeing consistent results. Effort is no...
05/26/2026

Predictable performance is not an accident.

I have seen teams work harder without seeing consistent results. Effort is not the issue. Alignment is.

When individual wiring does not match role demands, performance becomes inconsistent. Results fluctuate. Coaching becomes reactive.

Consistency comes from clarity.

APQ provides structured insight into suitability, motivation patterns, and pressure response, helping leaders align people to roles before inconsistency impacts revenue.

Built for sales, validated by science.

👉 Take the “Is the APQ for Me?” quiz to evaluate whether your hiring and coaching strategy supports consistent performance:
https://www.asherstrategies.com/is-apq-right-for-me-quiz/

Role clarity starts with behavioral clarity.Different sales roles require different strengths. Prospecting, account mana...
05/21/2026

Role clarity starts with behavioral clarity.

Different sales roles require different strengths. Prospecting, account management, and leadership each demand a different way of thinking and communicating.

When alignment is off, performance stalls and frustration builds.

APQ identifies the behavioral fit for each role, helping leaders place people more intentionally and scale with less friction.

Understand your team, coach with clarity, and drive better sales outcomes.

👉 See if the APQ is right for your team. Watch the short demo: https://www.asherstrategies.com/watch-the-apq-sales-aptitude-assessment-demo/

05/01/2026

In my experience, sales success is not built on one factor. It is built on five:

1️⃣ Product knowledge
2️⃣ Sales skills and tools
3️⃣ Suitability for sales
4️⃣ Motivation
5️⃣ Structured sales and marketing processes

Most teams invest in training and tools. But consistent performance also depends on hiring the right people, understanding what drives them, and aligning roles intentionally.

APQ strengthens the suitability and hiring side by providing structured, science-backed behavioral insight before decisions are made.

👉 See how sales leaders predict performance before they hire: https://www.asherstrategies.com/watch-the-apq-sales-aptitude-assessment-demo/

04/29/2026

In sales, "different" wins.

Buyers make faster decisions when the value is clear and distinct. When everything sounds the same, conversations default to price.

The strongest teams I have worked with know how to communicate why they are the best choice, not just one of many.

APQ provides structured behavioral insight that strengthens emotional intelligence, helping salespeople align with buyer drivers, communicate distinctions clearly, and move decisions forward with confidence.

👉 Take the “Is the APQ for Me?” quiz to see if structured behavioral insight can strengthen how your team communicates and competes:
https://www.asherstrategies.com/is-apq-right-for-me-quiz/

Sales performance is built on fundamentals.The top-selling skills include:1️⃣ Focusing on the right prospects2️⃣ Researc...
04/24/2026

Sales performance is built on fundamentals.

The top-selling skills include:
1️⃣ Focusing on the right prospects
2️⃣ Researching and challenging buyers
3️⃣ Using emotional intelligence
4️⃣ Building rapport
5️⃣ Differentiating your message
6️⃣ Handling objections
7️⃣ Closing effectively
8️⃣ Managing accounts
9️⃣ Expanding relationships
🔟 Generating referrals

These skills can be taught. But how well they are applied depends on how each individual is wired.

APQ provides structured behavioral insight into motivation, communication, and performance under pressure, helping leaders develop these skills with precision instead of guesswork.

👉 Explore how the APQ solves problems for sales teams and turns better talent decisions into measurable sales results:
https://www.asherstrategies.com/problems-we-solve

Sales teams do not always fail. Sometimes they plateau.Revenue levels off, energy dips, and coaching becomes more diffic...
04/23/2026

Sales teams do not always fail. Sometimes they plateau.

Revenue levels off, energy dips, and coaching becomes more difficult, even though everything looks fine on the surface. In many cases, the issue is not talent. It is misalignment.

When roles do not match how individuals are wired, or when motivation drivers are misunderstood, performance stalls. Pushing harder does not fix the problem. Clarity does.

APQ provides structured behavioral insight into how each person communicates, stays motivated, and performs under pressure, so leaders can realign roles, adjust expectations, and restore momentum.

👉 Take the “Is the APQ for Me?” quiz to see if structured behavioral clarity could strengthen your team:
https://www.asherstrategies.com/is-apq-right-for-me-quiz/

“Wrong hire.”“Bad fit.”“Regrettable hire.”Most leaders have said one of these at some point. Not because they hire carel...
04/17/2026

“Wrong hire.”
“Bad fit.”
“Regrettable hire.”

Most leaders have said one of these at some point. Not because they hire carelessly, but because true alignment is difficult to see in an interview.

A misaligned hire impacts more than quota. It affects payroll efficiency, leadership time, team morale, and opportunity cost.

That is why early clarity matters.

APQ provides structured behavioral insight into how individuals are wired to perform, helping leaders make more aligned hiring decisions before the cost shows up.

👉 Before your next hiring decision, take the “Is the APQ for Me?” quiz: https://www.asherstrategies.com/is-apq-right-for-me-quiz/

04/15/2026

Not all sales assessments are built the same.

Over the years, I have seen how the right insight can change hiring, coaching, and performance outcomes. APQ stands apart by focusing on what actually drives sales performance:

1️⃣ Built for all 12 sales roles — from Hunters to Sales Managers

2️⃣ Predictive of job success, backed by correlation to commissions earned

3️⃣ Designed to prevent “gaming” through forced-choice methodology

4️⃣ Strengthens emotional intelligence and communication

5️⃣ Includes AGILE IQ for complex and technical sales environments

These are not features. They are the difference between guessing and making informed decisions.

When leaders have this level of insight, hiring improves, development becomes more precise, and performance becomes measurable.

👉 Take the “Is the APQ for Me?” quiz to determine whether this level of structured insight fits your hiring and development strategy:
https://www.asherstrategies.com/is-apq-right-for-me-quiz/

Address

1300 13th Street NW, Apt 608
Washington D.C., DC
20005

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

(202) 469-7489

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