Marketing Nerds

08/01/2024

I recently watched an ad using "Latino Accents," so when, why, and how should we use or not use accents in our marketing to target the Latino community?

Understanding the impact of accents in marketing. Discover how they can enhance or detract from the effectiveness of advertisements.

04/28/2023

09/15/2022

Ensure you know what channels to use. Not all channels are ideal for all brands. One big problem I find when consulting is wanting to be in every new digital channel just because it is new. Remember, the media you select say a lot about your brand.

15 tips for social media marketing and tips for digital marketing are our effort to share knowledge and experience.

09/14/2022

This “quiet quitting” discussion leaves one major thing out of the conversation.

For years as people managers and employers, we have known that we must meet the employees' basic needs and stimulate them to excel.

People need to be stimulated by their managers! If we as managers have people “quiet quitting,” the problem is not just about the worker; it is also about the manager, the compensation, opportunities for advancement, coaching, flexibility, challenge, and an array of issues you must address.

Because leadership is so essential, the Art of War uses an example of motivation and communication as the first anecdote of Tsung Tzu’s experience with the emperor. He first blames the colonels, and just after evaluating them and their commands, he evaluates the soldiers.

It is irresponsible to have people like Scott Jennings saying it is sickening to see people quiet quitting. Let's evaluate our managers and our management style. It is a lack of personal responsibility to say people are “quiet quitting” because they are bad workers. If we want more, let's manage better and align the employee’s goals with the company's goals.

If your employee churn is too high, it is probably not the employees but your management or your compensation.

Doing the minimum satisfies a job description; if we want more, we need to manage people better.

09/13/2022

Here are 15 tips for social media marketing and digital Marketing Nerds

https://2marketingnerds.us/tips-for-social-emdia-marketing-and-digital-marketing/

09/07/2022

Remember the old saying, “local is what the editor cares about.”
Make sure to leverage your local marketing. Target niche audiences in your local area and leverage your location to get immediate results.

Engage local communities through events, digital engagement, sponsorships, and local professional associations through LinkedIn and other digital channels.

08/27/2022

Do you know how to use culture to predict behavior?

Culture in marketing is vital. Cultural dimensions models offer behavior patterns but disregard individual characteristics

08/21/2022

A very basic but effective way to market is constant A/B testing. Put your ideas to the test and trust the results to tell you if you are right or wrong.

Before doing that, let other teammate know your ideas, and receive the criticism with pleasure.

Thinking you know how a service or product must be marketed, without putting to the test is must certainly a recipe for failure.

07/17/2022

Learning to use assumptions in Marketing is imperative in today’s market. Your brain always assumes things and uses shortcuts and assumptions to make sense of the world.
When you design a marketing piece, incorporate these assumptions and shortcuts to be more effective.
How do you know to learn these? Research. Understand your audiences, talk to your front-line staff, conduct benchmarks, and constantly conduct secondary research.

https://lnkd.in/eCnm2Bu8

http://www.ted.com Legendary skeptic James Randi takes a fatal dose of homeopathic sleeping pills onstage, kicking off a searing 18-minute indictment of irra...

05/04/2022

Strategy is the overarching plan, the how you will use your resources, to get to a goal.
Tactic is one piece of the how im going to reach that goal.
In military terms, strategy is how you will use your forces, and tactics are the individual actions of these units. Below is an article about this from our new blog

https://lnkd.in/d9A-npPd

2 Marketing Nerds is not here to sell any product or service. We are simply a couple of people in love with marketing and each other.

04/25/2022

Your average B2B client will spend most of their time researching by themselves the options in the market. Less than 7% of their research time will be spent with your sales representative.

The sales process, specially innB2B a not linear, and it is definitely not simple. In fact, we as marketers and salespeople are supposed to facilitate the buying process of our clients and e aware the client will come back to us multiple times to seek information, refresh previously acquired knowledge, compare benefits and features, etc.