Diez & Associates

04/21/2015

Digital Political Ads are effective...

http://bit.ly/1K2AWOz

Rocket Fuel releases research report, “Driving Swing State Voter Activity Through Advertising.” Study finds that 36% of registered voters

03/24/2015

Who said Fortune 500 companies don't create negative campaigns? It's not only in politics that you have an "us against them" message....Taco Bell vrs. McDonalds

https://youtu.be/kuap4wIGSLg

Escape from the Routine Republic’s boring breakfast routine and defect to the next generation of breakfast at Taco Bell. At participating locations. SUBSCRIB...

09/13/2014

In politics the message usually is, "Choose Candidate A over Candidate B. However, it is not only in politics where the message is a comparative one. Samsung has created ads bashing the new http://bit.ly/1peaOUe

Apple used this strategy back in the late 80's against IBM. Will this strategy work for Samsung?

It doesn't take a genius to see that innovation is more than just a bigger screen. See the difference with the GALAXY Note 4's 5.7" Quad HD Super AMOLED disp...

09/09/2014

Understanding trending topics and their real meaning is essential when engaging with your audience via Social Media. Being on the wrong side on an issue can place your brand in a crisis mode.

Click on the link below to see how DiGiorno's Pizza got it wrong..

http://bit.ly/1Bpy7TN

DiGiorno Pizza has become one of the top brands on Twitter thanks to its quick wit and good ear for real-time conversations, but one careless tweet last night put that reputation at risk.

08/19/2014

"A good government can not exist without propaganda and good propaganda can not exist without a good government. One must augment the other." - Joseph Goebbels (Hitler's Propaganda Minister)

07/22/2014

Predominantly Anglo sports are making a big push to attract Latinos to their games, here is a prime example

http://www.miamiherald.com/2014/07/21/4247176/cuban-american-goalie-al-montoya.html

Goalie Al Montoya hoops to boost the Panthers on the ice and use his Cuban roots to promote hockey in South Florida.

07/06/2014

Marketers are now airing Spanish Language ads on English Language TV

http://bit.ly/TCyklo

In a move to appeal to bilingual consumers, several marketers are airing Spanish ads with subtitles on English-language networks during the World Cup.

07/02/2014

A Fortune 500 brand takes on a political issue as part of its marketing strategy http://youtu.be/qBkAAortU_g

During San Francisco Gay Pride 2014, Burger King introduced a new burger: the Proud Whopper. What made this burger different? People were surprised, delighte...

06/26/2014

In Politics, anytime you are defending you are losing. Maduro is defending his legitimacy and his hard work as president. It seems to me that no one is acknowledging him, not even his own party. http://bit.ly/1pmEzbK

Rechaza conductas “desleales” y advierte que dirá “muchas verdades” para que se caigan máscaras

06/18/2014

Great Political Ad...This ad strikes an emotional chord with middle class working families

http://youtu.be/PKH75yDqekk

Christina's husband is a coal miner in West Virginia. The "War on Coal" being waged by liberal politicians like Nick Rahall is wreaking havoc on the lives of...

06/12/2014

This new ad by McDonald's shows the increasing population of Second Generation Latinos in the U.S. and their significance as consumers. Even though the ad is in Spanish, it will air in the GENERAL market and Hispanic Media.

http://bcove.me/7p0pnjeo

McDonald's "House Divided"

05/31/2014

What happen to freedom of Speech via social media?

http://news.yahoo.com/turkey-sentences-twitter-user-jail-blasphemy-164829703.html

Istanbul (AFP) - A Turkish court on Thursday handed a 15-month jail term to a teacher over Twitter posts deemed religiously offensive, local media reported on Thursday.