Burch + Howard

05/24/2021

Very excited that events are starting back up again. We never thought we would miss walking miles and miles of tradeshow floors as much as we do!

And what better way to kick things back into gear than to be working with National Media as they re-brand and re-launch Fitness+Wellness Australia.

Keep an eye out for Brand and Campaign developments as they happen for this November 2021 event!

07/15/2020

Check out the International Association of Exhibitions & Events - IAEE recent feature on our award-winning campaign for HPBExpo.
It's a testament to the fact that we don't do cookie-cutter marketing. Instead, we take the necessary deep dive into your industry, and then bring a new level of strategy, creativity, and passion to your event or association marketing.

03/05/2020

Something we have been preaching for years... Hyper-targeted messaging is the best way to really reach your audience in a way that will resonate with them.

But even before you can do that, it’s incumbent on an organization to gather the data. If it’s not readily provided, make the investment and research your targets. It will pay off in the long run!

We have a one-track mind at Bear Analytics, and we immediately saw how Greta’s sales tactics could apply to event marketing. To convert attendees, you have to tailor your messages to the level of the individual. This is the essence of agile marketing.

12/02/2019

We are extremely proud to announce that Burch+Howard has won first place for Show Brand Design/Development in the International Association of Exhibitions & Events - IAEE Art of the Show competition for the second consecutive year. Our "Go Big" campaign for the Hearth, Patio & Barbecue Expo in Dallas was our most extensive to date and featured print, video, social, digital advertising, direct mail, geo-fencing, and a website redesign. Personal highlights of the campaign included creating the surreal imagery and custom typography through extensive photoshoots as well as interviewing sports legend Bo Jackson onsite in Dallas. Our team of versatile and talented strategists, creatives, and developers continues to set the bar higher each year. A huge thanks to the Hearth, Patio & Barbecue Association for their ongoing trust in us to do work that stands out.

View the case study here:
https://burch-howard.com/hpbexpo-2019

See the complete list of competition winners:
https://bit.ly/2Qzv6QW

08/13/2019

Part of our team will be attending Unlock Your Inner Brand Warrior in a few weeks where we hope to glean new insight on how to better leverage our clients' digital presence. A few tickets are left... join us.

07/24/2019

Winning last year's IAEE's Art of the Show award for Best Show Brand Design & Development for HPBA's HPBExpo 2018 still makes us immensely proud.

Not only for the sake of hard work getting recognized. Or that our creativity-based-on-sound-strategy was getting noticed. Or for highlighting the show's success, of which we were a small part.

It's because after a year of literally (overnight) jumping into the deep end to start our firm, we entered our very first competition as Burch+Howard. And won.

Here's to many more. It's our mission to keep meeting - and exceeding - the expectations our Client's have of us. And those we've set for ourselves.


International Association of Exhibitions & Events - IAEE IAEE Washington, DC Chapter

IAEE’s Art of the Show Competition recognizes outstanding marketing activities directly related to successfully organizing and executing an exhibition and/or event. As such, it is the only marketin…

06/10/2019

As we begin to get deeply entrenched in the marketing for the Hearth, Patio & Barbecue Association's 2020 event in New Orleans, we've completed a case study on the 2019 Dallas campaign which highlights some of the key pieces and the results achieved.

Take a look at the year-long campaign here:

We’re firm believers in reinventing a show’s brand year after year. After the success of HPBExpo 2018 in Nashville, we needed to reposition HPBExpo 2019 to ensure repeat participation and prevent “show fatigue” in both exhibitors and attendees. By leveraging several key factors for 2019—a ...

04/15/2019

We're constantly immersed in marketing events and conferences for our clients, so when we get a chance to be attendees ourselves, it's often inspiring (and even fun). Last week, the team attended ContraryCon in search of inspiration for future projects. We spent the day exploring projection graphics, learning ways to leverage Twitch, and hearing from Rebecca Linder, founder of Linder Global Events, on the constant pressure to innovate.

03/14/2019

We’re on-site - this time in Dallas, TX, at our biggest event of the year - doing one of the things that we do best: Video Production, from concept to delivery including interviewee research, selection and recruitment; location scouting; narrative development; onsite logistics; directing; and editing.

It all plays into the bigger campaign concept we’ve developed for the 2020 event for this client. Be on the lookout for that campaign as it evolves. We’re very excited to start sharing it with you!

03/06/2019

We're off to Dallas to produce and direct a 2-day video shoot coinciding with the culmination of our year-long HPBExpo campaign. Upon our return, we'll be sharing a case study that showcases the strategy, creative applications, and results of the integrated campaign promoting the continent's largest indoor-outdoor living event.

12/31/2018

It's been a fantastic year of growth, learning, and success for Burch + Howard. As we look to 2019 and beyond, we'd like to thank our clients for their ongoing trust and our collaborators for helping us realize our vision. We're currently working on some great projects that we're eager to share in 2019. Happy New Year!