Belle Media

Belle Media Belle Media is a PR consultancy specializing in Media Relations, PR Strategy and Media Training. Murrow, Clarion, Gracie, National Headliner awards.

Yolanda McCutchen, Principal Media Consultant, Belle Media

Yolanda has built a stellar reputation as a resourceful journalist and media consultant. Her areas of expertise include planning communications strategy, media relations, social media, media training, writing for broadcast television and online media along with field production. As a journalist at NBC News’ Washington bureau, Yolanda prod

uced stories for Dateline NBC, Nightly News with Brian Williams, MSNBC, Today, NBC Insider Reports, Channel One News, and Your Total Health. Her journalistic work has been honored with an Emmy nomination, the Edward R. Yolanda began to integrate her journalism skills with other aspects of the communications field when she accepted an invitation to serve on the Board of Directors of the Ithemba Foundation, as the Director of Public Relations. Ithemba is a U.S. based nonprofit that funds educational programs for disadvantaged youth in South Africa. At Ithemba, Yolanda created the foundation’s communications strategy, marketing materials and was integral in establishing the foundation’s partnership with the Embassy of South Africa and the launch of the foundation’s fundraiser ‘A Taste of South Africa.’ She continued her work with nonprofits by working as a media relations consultant for Tamika and Friends, Inc. a national advocacy and education foundation that focuses on treatment and prevention of cervical cancer. Yolanda also works as a media consultant for the
T. Howard Foundation whose mission is to serve as a resource for diversifying the ranks of the multimedia and entertainment industry. PR, media and culture are among Yolanda’s passions. She brings this knowledge and her career experience to each client and expertly applies it to their individual needs. Yolanda has written articles published in D.C. Style and South Carolina Woman magazines. She received her bachelor's degree in Mass Media Arts (Broadcast Journalism) from Hampton University and master's in Journalism and Public Affairs (News Media Studies) from American University.

07/02/2020

Here are some options you can use in their place. The PR industry is charged with influencing and swaying media conversations on-air, online and in print. As we face this generations’ largest civil rights moment, it’s our duty and responsibility to ensure our communication and the professional c...

08/04/2019

PMK-BNC and Rogers & Cowan, whose clients include Denzel Washington, Chris Pratt and Katy Perry, join forces as competition from boutique firms intensifies.

02/03/2018

What it's like to be black in PR. From PR Week

01/22/2018

For Facebook advertising: Facebook Pixel Helper – 80% of Facebook marketing drives an action. To measure visitors coming from Facebook, requires a pixel on each webpage within a site. The pixel allows re-marketing to those who clicked on an item. To determine whether a website is optimized with pi...

01/12/2018

She announced her departure in an internal email to staff earlier today.

01/08/2018

She brought the audience to tears.

01/06/2018

Here are a few news anchors that have broken the broadcasting glass ceiling.

01/06/2018

The Emmy award-winning Godwin says she owes much of her success to good parenting and those great teachers. But a deep dive into her resume’s...

10/09/2017

Conference drew a diverse group of presenters and attendees from as far away as India and Hawaii. It featured a keynote address by S. Mitra Kalita, vice president for programming at CNN Digital. The presentations covered a variety of cultural topics from privacy and security to online commenting as…

09/23/2017

“So often there is that perception of that in order to be leading something, there has to be a man at the top.”

07/17/2017

Our co-principal Zerline Hughes Spruill will be on tvOneNews Monday at 7:24am talking about the National Writers Union lawsuit against Ebony. ... yes,

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