08/08/2026
🤦♀️🤦♀️🤦♀️ One of the hardest things to explain is the value of good design until you see the damage of bad design.
This is USAA's homepage. One of the most trusted financial brands in the country. I logged on this morning and just thought 🤦♀️. Please tell me their in a transition phase.
Here's how this meeting probably went:
CEO: "We need to represent every branch of the military, list all of our services above the fold."
Creative team: takes marching orders
Result: A cluttered hero, competing CTAs, mismatched blues, and text nobody is reading.
You have 3 seconds to capture a user's attention. This spends all 3 of them overwhelming them.
We don't intend to call people out, the goal is to educate through example. It's very difficult to explain a decade worth of design education and digital user behavior psychology
The engagement will drop. They will wonder why. They will have have countless meetings and throw more marketing $$ dollars at it, all while design holds the keys to the answer. 🔑🔑