09/16/2026
📢 Dealers: The FTC has released new guidance on automobile pricing transparency.
The new FAQ addresses several important advertising questions, including what must be included in an advertised price, dealer and document fees, rebates and discounts, optional products, online inventory listings, and third-party advertising.
If your dealership advertises vehicle pricing online or through social media, this is worth reviewing with your management, marketing, and compliance teams.
👉 Review the FTC’s Automobile Industry Pricing Transparency FAQs:
The Federal Trade Commission (FTC) developed these FAQs to help the automobile industry comply with the Federal Trade Commission Act.