EFortune Digital Strategies

03/15/2024

Great Graduation Gift!
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4WD
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09/07/2023

Data is collected across many industries and used to help drive decision-making. Point of Sale (POS) data increasingly has become a valuable tool for marketers to supercharge their omnichannel digital marketing campaigns to ensure that your messages reach the right people at the right time, and in the right place. What is Point of Sale (POS) Data? Point of Sale (POS) data is taken from the purchase transaction made either at a physical storefront (offline), or from an online store or shoppable ad....

Data is collected across many industries and used to help drive decision-making. Point of Sale (POS) data increasingly has become a valuable tool for marketers to supercharge their  omnichanne…

07/31/2023

B2B B2C Bridge the Gap Puzzle Pieces Words 3d Illustration Effective marketing to potential business clients, customers and partners is a challenging task. It requires identifying companies that may have an interest in your offerings, connecting with the relevant person within those companies, and having the right messaging to close the deal. Traditional B2B marketing approaches fall short in making the connections you need to build your business....

B2B B2C Bridge the Gap Puzzle Pieces Words 3d Illustration Effective marketing to potential business clients, customers and partners is a challenging task. It requires identifying companies that ma…

10/05/2022

The future is Privacy-first, has the reality settled in yet? What's your plan?

Photo by PhotoMIX Company on Pexels.com In most cases when you hear the term “Value Exchange” you think of a transaction that involves money, but for companies like Google and Facebook, their value…

10/03/2022

Photo by PhotoMIX Company on Pexels.com In most cases when you hear the term “Value Exchange” you think of a transaction that involves money, but for companies like Google and Facebook, their value exchange is your personal data. The Digital Advertising industry has come to a crossroad. The current methodology relied on for managing and measuring digital advertising campaigns has been called into question because of persistent issues associated with fraud, privacy, and trust. ...

http://efortunedigitalstrategies.media/2022/10/03/the-digital-advertising-industry-has-a-value-exchange-problem/

Photo by PhotoMIX Company on Pexels.com In most cases when you hear the term “Value Exchange” you think of a transaction that involves money, but for companies like Google and Facebook, their value…

04/27/2021

You might say there is a new commerce movement afoot. Everyone is looking for solutions that overcome the changes impacting their ability to rely on third-party cookies and Apple’s Identifier for Advertisers (IDFA). These combined changes are expected to have a significant impact on the ad targeting, measurement, and attribution capabilities for digital marketers. At the same time, the full impact is unclear since neither of these solutions can track and measure campaign effectiveness…...

You might say there is a new commerce movement afoot. Everyone is looking for solutions that overcome the changes impacting their ability to rely on third-party cookies and …

12/17/2020

I'm excited to share the fruits of my latest project. May 2021 yield be a fruitful year.

KDI Media, a Digital Commerce Agency, has just launched its PMOTION Grocery Shopper Data Sets and Shopper Data Graphs. Why should you care? Digital marketers have become reliant on mobile device identifiers to identify anonymous users and track their habits and patterns as a means to provide a more

12/17/2020

I'm excited to share the fruits of my latest project. May 2021 yield a fruitful harvest.

Courtesy of James Sutton KDI Media, a Digital Commerce Agency, has just launched its PMOTION Grocery Shopper Data Sets and Shopper Data Graphs. Why should you care? Digital marketers have become…

10/29/2020

Using O2O Purchase Data Attribution to enhance your Performance Marketing

With Covid-19 now part of our daily lives, “essential” products and businesses – including CPG brands, C-stores, Fast-casual/QSR, and food and alcohol delivery services – have all had to pivot their business models on a dime to take into account the New Normal. A key component of this pivot ...

10/29/2020

Two current themes i'm hearing that can't be ignored by SMBs. Now is the time to get your act together.

I’m hearing two common themes in retail business that cannot be ignored… First, the pandemic and phased approach to getting business back to normal is going to rely heavily on new ways to incorporate contactless payment methods into your business. Many businesses already have heeded this advice.

10/29/2020

Learn how restaurant owners and marketers can use Purchase Data to build and maintain relationships with their end consumers in this age of delivery services.

Photo by Ethan Wilkinson from Pexels Pizza and Chinese food restaurants historically have been known for their take-out and delivery services for the convenience of their custom…

08/31/2020

Great nuggets of information for how to transform your business and learn about the consumer journey.

We talk about marketing, but what kind of data do we actually need? Here are 12 sources you should be tapping. Connect these data streams to your customer data platform for more relevant, personalized, compelling marketing.